A data profile of the people who buy, follow and care about Vacations in Netherlands — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 4,653,155 people in Netherlands.
The average Vacations fan in Netherlands is 46.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include YouTube, Instagram, Jumbo (supermarket), with strongest over-indexing on YouTube (1.53× the country average).
Demographically, the Vacations audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vacations fan in Netherlands is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for YouTube.
The key figures that characterise the Vacations profile in Netherlands.
59.4% are female, 40.6% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.8 |
| Estimated audience size | 4,653,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Vacations audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Vacations audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.44× | |
| 02 | Zuid-Holland | ~1.5M | 1.24× | |
| 03 | Flevoland | ~100K | 1.14× | |
| 04 | North Brabant | ~800K | 1.08× | |
| 05 | Limburg | ~300K | 1.08× | |
| 06 | Gelderland | ~600K | 1.02× | |
| 07 | Overijssel | ~300K | 0.96× | |
| 08 | Zeeland | ~90K | 0.91× | |
| 09 | Friesland | ~200K | 0.88× | |
| 10 | Drenthe | ~100K | 0.88× | |
| 11 | Groningen | ~100K | 0.86× | |
| 12 | Utrecht | ~300K | 0.85× |
The strongest cross-interests of the Vacations audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels | Travel & Leisure | 1.69× | ||
| 02 | Current events | Arts & Culture | 1.65× | ||
| 03 | Nature | Home & Garden | 1.65× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.62× | ||
| 05 | Social media | Business & Career | 1.60× | ||
| 06 | Magazines | Literature | 1.55× | ||
| 07 | Furniture | Home & Garden | 1.55× | ||
| 08 | Family | Kids & Family | 1.55× | ||
| 09 | Shopping | Shopping | 1.54× | ||
| 10 | Business | Business & Career | 1.54× | ||
| 11 | Shoes | Fashion & Accessoires | 1.54× | ||
| 12 | Automobiles | Cars & Mobility | 1.54× | ||
| 13 | YouTube | Movies & TV | 1.53× | ||
| 14 | Beauty | Beauty & Wellness | 1.53× | ||
| 15 | Physical fitness | Sports | 1.53× | ||
| 16 | Fitness and wellness | Sports | 1.52× | ||
| 17 | Dutch language | Politics & Society | 1.52× | ||
| 18 | Cooking | Food & Beverages | 1.52× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Physical exercise | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.20× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Sustainability | BALANCE | 0.72× | |
| Individualism | JOY | 0.74× |
Vacations has an estimated audience of 4,653,155 people in Netherlands, concentrated in Zuid-Holland and North Holland.
59.4% of Vacations fans are female, 40.6% are male, with an average age of 46.8 years.
Vacations fans show strongest brand affinity for YouTube (1.53×), Instagram (1.51×), and Jumbo (supermarket) (1.62×) over the country average.
Vacations fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Vacations itself, the audience over-indexes on Instagram (1.51×), Jumbo (supermarket) (1.62×), Shopping (1.54×), and Beauty (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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