A data profile of the people who buy, follow and care about Vacations in India — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 9,826,283 people in India.
The average Vacations fan in India is 35.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Hotels, Nature, Family, with strongest over-indexing on Hotels (1.88× the country average).
Demographically, the Vacations audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Vacations fan in India is more male, around 35.1 years old, with strong Travelling tendencies and a notable affinity for Hotels.
The key figures that characterise the Vacations profile in India.
25.9% are female, 74.1% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 35.1 |
| Estimated audience size | 9,826,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Vacations audience comes from India.
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Vacations audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 1.55× | |
| 02 | Arunachal Pradesh | ~9K | 1.52× | |
| 03 | Uttarakhand | ~60K | 1.24× | |
| 04 | Gujarat | ~300K | 1.11× | |
| 05 | Himachal Pradesh | ~40K | 1.10× | |
| 06 | Sikkim | ~5K | 1.06× | |
| 07 | Jammu and Kashmir | ~50K | 1.02× | |
| 08 | Maharashtra | ~500K | 1.01× | |
| 09 | Chhattisgarh | ~60K | 1.01× | |
| 10 | Nagaland | ~7K | 1.01× | |
| 11 | Goa | ~10K | 1.00× | |
| 12 | Karnataka | ~200K | 0.99× | |
| 13 | Assam | ~100K | 0.98× | |
| 14 | Jharkhand | ~80K | 0.98× | |
| 15 | Rajasthan | ~200K | 0.97× | |
| 16 | Manipur | ~10K | 0.97× | |
| 17 | Uttar Pradesh | ~500K | 0.94× | |
| 18 | Meghalaya | ~10K | 0.94× | |
| 19 | Haryana | ~100K | 0.93× | |
| 20 | Tripura | ~10K | 0.93× | |
| 21 | Punjab (region) | ~100K | 0.92× | |
| 22 | Telangana | ~100K | 0.89× | |
| 23 | Mizoram | ~6K | 0.89× | |
| 24 | Bihar | ~200K | 0.88× | |
| 25 | Tamil Nadu | ~200K | 0.87× | |
| 26 | Madhya Pradesh | ~200K | 0.84× | |
| 27 | Andhra Pradesh | ~100K | 0.81× | |
| 28 | West Bengal | ~200K | 0.78× | |
| 29 | Odisha | ~70K | 0.68× |
The strongest cross-interests of the Vacations audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday | Travel & Leisure | 2.30× | ||
| 02 | Adventure travel | Travel & Leisure | 2.21× | ||
| 03 | Air travel | Travel & Leisure | 2.05× | ||
| 04 | Hotels | Travel & Leisure | 1.88× | ||
| 05 | Nature | Home & Garden | 1.79× | ||
| 06 | Friendship | Kids & Family | 1.70× | ||
| 07 | Automobiles | Cars & Mobility | 1.65× | ||
| 08 | Home improvement | Home & Garden | 1.65× | ||
| 09 | Rock music | Music & Radio | 1.61× | ||
| 10 | Pop music | Music & Radio | 1.58× | ||
| 11 | Soccer | Sports | 1.58× | ||
| 12 | Family | Kids & Family | 1.57× | ||
| 13 | Health care | Business & Career | 1.55× | ||
| 14 | Luxury goods | Fashion & Accessoires | 1.53× | ||
| 15 | Agriculture | Business & Career | 1.53× | ||
| 16 | Dance | Business & Career | 1.52× | ||
| 17 | Weddings | Kids & Family | 1.52× | ||
| 18 | Investment | Business & Career | 1.52× | ||
| 19 | Real estate | Business & Career | 1.52× | ||
| 20 | Crafts | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.42× | |
| Community Orientation | OPEN | 1.41× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.93× |
Vacations has an estimated audience of 9,826,283 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.9% of Vacations fans are female, 74.1% are male, with an average age of 35.1 years.
Vacations fans show strongest brand affinity for Hotels (1.88×), Nature (1.79×), and Family (1.57×) over the country average.
Vacations fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~500K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vacations itself, the audience over-indexes on Nature (1.79×), Family (1.57×), Dance (1.52×), and Luxury goods (1.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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