A data profile of the people who buy, follow and care about Adventure travel in India — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 8,141,390 people in India.
The average Adventure travel fan in India is 33.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Vacations, Wardrobe, Travel photography, with strongest over-indexing on Vacations (1.59× the country average).
Demographically, the Adventure travel audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Adventure travel fan in India is more male, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Vacations.
The key figures that characterise the Adventure travel profile in India.
23.4% are female, 76.6% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 33.9 |
| Estimated audience size | 8,141,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Adventure travel audience comes from India.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~5K | 1.34× | |
| 02 | Arunachal Pradesh | ~6K | 1.16× | |
| 03 | Nagaland | ~6K | 1.13× | |
| 04 | Mizoram | ~6K | 1.13× | |
| 05 | Meghalaya | ~9K | 1.07× | |
| 06 | Manipur | ~10K | 1.06× | |
| 07 | Tripura | ~10K | 1.00× | |
| 08 | Goa | ~8K | 1.00× | |
| 09 | Himachal Pradesh | ~30K | 0.96× | |
| 10 | Uttarakhand | ~40K | 0.94× | |
| 11 | Jharkhand | ~60K | 0.92× | |
| 12 | Chhattisgarh | ~50K | 0.92× | |
| 13 | Jammu and Kashmir | ~30K | 0.92× | |
| 14 | Assam | ~70K | 0.88× | |
| 15 | West Bengal | ~200K | 0.85× | |
| 16 | Bihar | ~100K | 0.85× | |
| 17 | Punjab (region) | ~90K | 0.84× | |
| 18 | Gujarat | ~200K | 0.83× | |
| 19 | Andhra Pradesh | ~80K | 0.83× | |
| 20 | Odisha | ~70K | 0.83× | |
| 21 | Tamil Nadu | ~200K | 0.81× | |
| 22 | Madhya Pradesh | ~100K | 0.81× | |
| 23 | Kerala | ~100K | 0.81× | |
| 24 | Haryana | ~90K | 0.81× | |
| 25 | Rajasthan | ~100K | 0.79× | |
| 26 | Telangana | ~90K | 0.77× | |
| 27 | Maharashtra | ~300K | 0.75× | |
| 28 | Karnataka | ~200K | 0.75× | |
| 29 | Uttar Pradesh | ~300K | 0.68× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindi languages | Politics & Society | 1.76× | ||
| 02 | Romantic poetry | Literature | 1.70× | ||
| 03 | Afrobeat | Music & Radio | 1.65× | ||
| 04 | Gay-friendly | Politics & Society | 1.62× | ||
| 05 | Vacations | Travel & Leisure | 1.59× | ||
| 06 | Travel photography | Technology & Electronics | 1.59× | ||
| 07 | Landscape photography | Technology & Electronics | 1.59× | ||
| 08 | Photo shoot | Technology & Electronics | 1.59× | ||
| 09 | KK (singer) | Music & Radio | 1.58× | ||
| 10 | Sunset | Travel & Leisure | 1.58× | ||
| 11 | Fine-art photography | Technology & Electronics | 1.56× | ||
| 12 | Outdoor Photographer | Arts & Culture | 1.55× | ||
| 13 | Technician | Technology & Electronics | 1.55× | ||
| 14 | Moda Feminina | Fashion & Accessoires | 1.54× | ||
| 15 | Temporary work | Business & Career | 1.53× | ||
| 16 | Wardrobe | Fashion & Accessoires | 1.52× | ||
| 17 | Outdoor enthusiast | Sports | 1.52× | ||
| 18 | Videographer | Technology & Electronics | 1.52× | ||
| 19 | Hiking trails | Sports | 1.52× | ||
| 20 | Off-road racing | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.07× | |
| Mindfulness | BALANCE | 1.05× | |
| Creativity | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.81× |
Adventure travel has an estimated audience of 8,141,390 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.4% of Adventure travel fans are female, 76.6% are male, with an average age of 33.9 years.
Adventure travel fans show strongest brand affinity for Vacations (1.59×), Wardrobe (1.52×), and Travel photography (1.59×) over the country average.
Adventure travel fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Wardrobe (1.52×), Travel photography (1.59×), Landscape photography (1.59×), and Outdoor Photographer (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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