A data profile of the people who buy, follow and care about Adventure travel in Norway — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 702,008 people in Norway.
Adventure travel has an estimated audience of 702,008 people in Norway. 55.3% are female, 44.7% are male, average age 47.7. Top brand affinities: Travel Adventures, Outdoor enthusiast, Boating, Alpine skiing, Winter sport.
Top brand affinities include Travel Adventures, Outdoor enthusiast, Boating, with strongest over-indexing on Travel Adventures (2.78× the country average).
Demographically, the Adventure travel audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Adventure travel fan in Norway is more female, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Adventure travel profile in Norway.
55.3% are female, 44.7% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 47.7 |
| Estimated audience size | 702,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Adventure travel audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Adventures | Travel & Leisure | 2.78× | ||
| 02 | Outdoors | Travel & Leisure | 2.33× | ||
| 03 | Outdoor enthusiast | Sports | 2.23× | ||
| 04 | Travel photography | Technology & Electronics | 2.07× | ||
| 05 | Landscape photography | Technology & Electronics | 2.03× | ||
| 06 | Ski mountaineering | Sports | 1.93× | ||
| 07 | Nature photography | Technology & Electronics | 1.92× | ||
| 08 | Landscape | Travel & Leisure | 1.90× | ||
| 09 | Backcountry skiing | Sports | 1.87× | ||
| 10 | Home décor products | Home & Garden | 1.82× | ||
| 11 | Hiking boot | Fashion & Accessoires | 1.76× | ||
| 12 | Home Interior Design | Home & Garden | 1.71× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.70× | ||
| 14 | Winter sport | Sports | 1.69× | ||
| 15 | Walking | Sports | 1.69× | ||
| 16 | Danish design | Home & Garden | 1.66× | ||
| 17 | Weaving | Fashion & Accessoires | 1.64× | ||
| 18 | Wildlife | Travel & Leisure | 1.56× | ||
| 19 | Alpine skiing | Sports | 1.53× | ||
| 20 | Boating | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Travelling | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Travelling | THRILL | 0.86× | |
| Patriotism | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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