A data profile of the people who buy, follow and care about Travel Adventures in Norway — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 791,235 people in Norway.
Travel Adventures has an estimated audience of 791,235 people in Norway. 60.4% are female, 39.6% are male, average age 44.9. Top brand affinities: Biltema, Digital photography, Airbnb, Real estate, Gina Tricot.
Top brand affinities include Biltema, Digital photography, Airbnb, with strongest over-indexing on Biltema (2.9× the country average).
Demographically, the Travel Adventures audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
The typical Travel Adventures fan in Norway is more female, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Travel Adventures profile in Norway.
60.4% are female, 39.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.9 |
| Estimated audience size | 791,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Travel Adventures audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital photography | Business & Career | 6.00× | ||
| 02 | Airbnb | Travel & Leisure | 3.19× | ||
| 03 | Fast casual restaurants | Food & Beverages | 3.16× | ||
| 04 | Biltema | Business & Career | 2.90× | ||
| 05 | Contemporary art | Arts & Culture | 2.87× | ||
| 06 | Adventure travel | Travel & Leisure | 2.78× | ||
| 07 | Real estate | Business & Career | 2.76× | ||
| 08 | Fast food | Food & Beverages | 2.59× | ||
| 09 | KappAhl | Fashion & Accessoires | 2.44× | ||
| 10 | Personal care | Health | 2.40× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 2.32× | ||
| 12 | Organic food | Food & Beverages | 2.11× | ||
| 13 | Crochet | Home & Garden | 2.09× | ||
| 14 | Hobby | Home & Garden | 2.07× | ||
| 15 | Crafts | Home & Garden | 2.00× | ||
| 16 | Beaches | Travel & Leisure | 1.98× | ||
| 17 | Flower | Home & Garden | 1.96× | ||
| 18 | Entrepreneurship | Business & Career | 1.80× | ||
| 19 | TikTok | Internet & Social Media | 1.74× | ||
| 20 | Scandinavia | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.73× | |
| Sports Activity | POWER | 1.68× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Convenience Orientation | PREMIUM | 0.82× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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