A data profile of the people who buy, follow and care about Travel Adventures in Netherlands — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 2,093,406 people in Netherlands.
The average Travel Adventures fan in Netherlands is 43.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Voetbalprimeur, Lidl, Primark, with strongest over-indexing on Voetbalprimeur (1.78× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Travel Adventures fan in Netherlands is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Travel Adventures profile in Netherlands.
52.7% are female, 47.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.3 |
| Estimated audience size | 2,093,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Travel Adventures audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
Where the Travel Adventures audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.10× | |
| 02 | Drenthe | ~70K | 1.08× | |
| 03 | Friesland | ~80K | 1.04× | |
| 04 | Groningen | ~70K | 1.01× | |
| 05 | Limburg | ~100K | 0.99× | |
| 06 | Overijssel | ~100K | 0.98× | |
| 07 | North Holland | ~400K | 0.95× | |
| 08 | Gelderland | ~200K | 0.94× | |
| 09 | North Brabant | ~300K | 0.93× | |
| 10 | Zuid-Holland | ~400K | 0.88× |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 4.46× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 4.36× | ||
| 03 | Pampers | Kids & Family | 3.52× | ||
| 04 | Road trip | Travel & Leisure | 3.28× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 2.72× | ||
| 06 | Summer vacation | Travel & Leisure | 2.66× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.59× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.52× | ||
| 09 | Travel photography | Technology & Electronics | 2.12× | ||
| 10 | Primark | Shopping | 2.10× | ||
| 11 | Scooters | Cars & Mobility | 2.09× | ||
| 12 | Voetbal International | Sports | 1.98× | ||
| 13 | Voetbalprimeur | Sports | 1.78× | ||
| 14 | Lidl | Shopping | 1.77× | ||
| 15 | voetbalzone | Sports | 1.62× | ||
| 16 | Flower | Home & Garden | 1.59× | ||
| 17 | Albert Heijn | Shopping | 1.57× | ||
| 18 | Festival | Music & Radio | 1.52× | ||
| 19 | TUI | Travel & Leisure | 1.52× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.95× | |
| Tradition | CONSERVATISM | 1.49× | |
| Sports Activity | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.85× | |
| Extroversion | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.99× |
Travel Adventures has an estimated audience of 2,093,406 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.7% of Travel Adventures fans are female, 47.3% are male, with an average age of 43.3 years.
Travel Adventures fans show strongest brand affinity for Voetbalprimeur (1.78×), Lidl (1.77×), and Primark (2.1×) over the country average.
Travel Adventures fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Travel Adventures itself, the audience over-indexes on Lidl (1.77×), Primark (2.1×), Albert Heijn (1.57×), and Children's clothing (2.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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