A data profile of the people who buy, follow and care about Travel Adventures in Brazil — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 4,923,156 people in Brazil.
Travel Adventures has an estimated audience of 4,923,156 people in Brazil. 53.6% are female, 46.4% are male, average age 42.1. Top brand affinities: TripAdvisor, Skyscanner, Backpacking (travel), mulheres, Malaysia Airlines.
Top brand affinities include TripAdvisor, Skyscanner, Backpacking (travel), with strongest over-indexing on TripAdvisor (3.46× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Travel Adventures fan in Brazil is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the Travel Adventures profile in Brazil.
53.6% are female, 46.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.1 |
| Estimated audience size | 4,923,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Travel Adventures audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural tourism | Travel & Leisure | 6.10× | ||
| 02 | Backpacking (travel) | Travel & Leisure | 5.76× | ||
| 03 | Pantera | Music & Radio | 4.32× | ||
| 04 | Malaysia Airlines | Travel & Leisure | 4.09× | ||
| 05 | Oral-B | Beauty & Wellness | 3.98× | ||
| 06 | Skyscanner | Travel & Leisure | 3.77× | ||
| 07 | TripAdvisor | Travel & Leisure | 3.46× | ||
| 08 | American Airlines | Travel & Leisure | 3.26× | ||
| 09 | Career development | Business & Career | 3.08× | ||
| 10 | Ecotourism | Business & Career | 2.43× | ||
| 11 | Used car | Cars & Mobility | 2.40× | ||
| 12 | Google Flights | Travel & Leisure | 2.27× | ||
| 13 | First class travel | Travel & Leisure | 2.26× | ||
| 14 | mulheres | Movies & TV | 1.94× | ||
| 15 | Local food | Food & Beverages | 1.80× | ||
| 16 | Air travel | Travel & Leisure | 1.69× | ||
| 17 | Adventure travel | Travel & Leisure | 1.65× | ||
| 18 | Flower | Home & Garden | 1.62× | ||
| 19 | JusBrasil | Internet & Social Media | 1.52× | ||
| 20 | Lojas Renner | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.58× | |
| Community Orientation | OPEN | 2.07× | |
| Quality Awareness | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.46× | |
| Tradition | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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