A data profile of the people who buy, follow and care about Google Flights in Brazil — modelled from more than twelve digital signal sources. Google Flights has an estimated audience of 4,559,204 people in Brazil.
The average Google Flights fan in Brazil is 40.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Oblivion (2013 film), Germanwings, Community health, with strongest over-indexing on Oblivion (2013 film) (99.71× the country average).
Demographically, the Google Flights audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Google Flights fan in Brazil is more female, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Oblivion (2013 film).
The key figures that characterise the Google Flights profile in Brazil.
57.6% are female, 42.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.9 |
| Estimated audience size | 4,559,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Google Flights audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 7.3% |
| United Kingdom | 3.6% |
Where the Google Flights audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 2.78× | |
| 02 | Amazonas | ~100K | 1.44× | |
| 03 | Santa Catarina | ~300K | 1.27× | |
| 04 | Rio de Janeiro | ~500K | 1.25× | |
| 05 | Roraima | ~20K | 1.19× | |
| 06 | Espírito Santo | ~100K | 1.18× | |
| 07 | São Paulo | ~1.5M | 1.13× | |
| 08 | Acre | ~20K | 1.11× | |
| 09 | Rio Grande do Sul | ~300K | 0.98× | |
| 10 | Goiás | ~200K | 0.98× | |
| 11 | Rio Grande do Norte | ~70K | 0.98× | |
| 12 | Minas Gerais | ~400K | 0.95× | |
| 13 | Paraná | ~300K | 0.94× | |
| 14 | Mato Grosso do Sul | ~60K | 0.94× | |
| 15 | Paraíba | ~80K | 0.90× | |
| 16 | Amapá | ~10K | 0.88× | |
| 17 | Pernambuco | ~200K | 0.86× | |
| 18 | Alagoas | ~60K | 0.86× | |
| 19 | Ceará | ~200K | 0.81× | |
| 20 | Rondônia | ~30K | 0.79× | |
| 21 | Mato Grosso | ~70K | 0.77× | |
| 22 | Sergipe | ~40K | 0.74× | |
| 23 | Pará | ~100K | 0.72× | |
| 24 | Bahia | ~200K | 0.71× | |
| 25 | Tocantins | ~20K | 0.71× | |
| 26 | Maranhão | ~70K | 0.58× | |
| 27 | Piauí | ~40K | 0.58× |
The strongest cross-interests of the Google Flights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germanwings | Travel & Leisure | 441.74× | ||
| 02 | Flight International | Travel & Leisure | 275.65× | ||
| 03 | ICI Paris XL | Shopping | 269.09× | ||
| 04 | The Hurricane (1999 film) | Movies & TV | 175.81× | ||
| 05 | The Spectacular Now | Movies & TV | 170.89× | ||
| 06 | Behind Enemy Lines (2001 film) | Movies & TV | 137.84× | ||
| 07 | Community health | Health | 134.52× | ||
| 08 | Total Recall (2012 film) | Movies & TV | 133.00× | ||
| 09 | Social Media Today | Business & Career | 105.55× | ||
| 10 | Oblivion (2013 film) | Movies & TV | 99.71× | ||
| 11 | Spirit Airlines | Travel & Leisure | 80.24× | ||
| 12 | Bud Light | Food & Beverages | 51.01× | ||
| 13 | Ryanair | Travel & Leisure | 34.01× | ||
| 14 | Avianca | Travel & Leisure | 27.42× | ||
| 15 | Toy block | Topic | 24.94× | ||
| 16 | Copa Airlines | Travel & Leisure | 24.63× | ||
| 17 | United Airlines | Travel & Leisure | 23.32× | ||
| 18 | Emily Ratajkowski | Fashion & Accessoires | 21.91× | ||
| 19 | Miami International Airport | Travel & Leisure | 21.00× | ||
| 20 | VAGAS.com | Business & Career | 19.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.11× | |
| Design Affinity | PREMIUM | 1.45× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.94× | |
| Price Sensitivity | PREMIUM | 0.98× |
Google Flights has an estimated audience of 4,559,204 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
57.6% of Google Flights fans are female, 42.4% are male, with an average age of 40.9 years.
Google Flights fans show strongest brand affinity for Oblivion (2013 film) (99.71×), Germanwings (441.74×), and Community health (134.52×) over the country average.
Google Flights fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Google Flights itself, the audience over-indexes on Germanwings (441.74×), Community health (134.52×), Flight International (275.65×), and The Spectacular Now (170.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.