Google Flights Audience in United States

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Google Flights has an estimated audience of 30,505,711 people in United States. 59.4% are female, 40.6% are male, average age 43.6. Top regions: California, Florida, Texas. Top brand affinities: Benson Boone, JetBlue, Momondo, CheapOair, 8x8.

The average Google Flights fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Benson Boone, JetBlue, Momondo, with strongest over-indexing on Benson Boone (15.15× the country average). Demographically, the Google Flights audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Google Flights fans

Demographic split for Google Flights audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.6
Estimated audience size30,505,711

Audience persona

The typical Google Flights fan in United States is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Benson Boone.

Top regions in United States

Top regions ranked by reach for Google Flights in United States
RegionReachAffinity
California4,378,4471.31×
Florida2,969,6771.44×
Texas2,858,2201.09×
New York2,392,6161.4×
Illinois1,204,1181.18×
New Jersey1,073,0551.38×
Georgia1,030,2331.1×
North Carolina1,021,5321.11×
Virginia927,5111.25×
Pennsylvania874,8160.85×
Massachusetts804,0411.34×
Ohio778,9150.83×
Michigan747,7990.94×
Washington746,6021.22×
Colorado642,4131.34×
Arizona587,8080.94×
Maryland569,4571.09×
Minnesota535,2871.22×
Utah519,1871.9×
Tennessee492,4660.8×
South Carolina427,4780.93×
Wisconsin420,3700.92×
Indiana401,5340.72×
Oregon386,1301.1×
Connecticut333,6721.09×
Missouri313,1860.64×
Nevada310,3581.05×
Louisiana276,6200.7×
Hawaii248,7271.9×
Alabama246,9300.58×
Kentucky239,2450.63×
Oklahoma202,3390.6×
Iowa201,7710.8×
Washington, District of Columbia189,0722.06×
Arkansas172,1110.68×
Kansas168,8320.7×
Idaho165,8751.08×
Mississippi116,0060.46×
Nebraska109,0400.71×
Montana104,9491.24×
Maine94,5110.86×
New Hampshire92,8620.77×
Rhode Island89,3470.92×
New Mexico87,2710.57×
Alaska67,3351.03×
Delaware62,5780.74×
North Dakota55,8160.89×
West Virginia54,8190.39×
Vermont52,4220.98×
South Dakota50,2570.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Flights audience
BrandAffinityCategory
Benson Boone15.15×Music & Radio
JetBlue10.87×Travel & Leisure
Momondo47.36×Travel & Leisure
CheapOair15.99×Travel & Leisure
8x842.38×Technology & Electronics
United Airlines6.02×Travel & Leisure
Learjet62.73×Cars & Mobility
Final Destination4.48×Movies & TV
Air India20.13×Travel & Leisure
Kathmandu28.95×Travel & Leisure
Noisey46.2×Music & Radio
Low-cost carrier14.55×Travel & Leisure
Social networking service3.34×Technology & Electronics
Alex Warren11.55×Music & Radio
Hawaiian Airlines10.06×Travel & Leisure
KPMG23.76×Business & Career
Home and Away30.28×Movies & TV
Embraer42.8×Cars & Mobility
Alaska Airlines5.4×Travel & Leisure
International7.59×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Flights audience
TraitClusterScore
Quality AwarenessPREMIUM2.22
TravellingTHRILL1.89
PatriotismCONSERVATISM1.86
IndulgenceJOY1.43
Design AffinityPREMIUM1.43
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Google Flights
CountryShare
United States19.6%
China7.4%
United Kingdom3.5%

See Google Flights audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Google Flights have in United States?

Google Flights has an estimated audience of 30,505,711 people in United States, concentrated in California and Florida.

What is the gender split and age of Google Flights fans?

59.4% of Google Flights fans are female, 40.6% are male, with an average age of 43.6 years.

Which brands do Google Flights fans like most?

Google Flights fans show strongest brand affinity for Benson Boone (15.15×), JetBlue (10.87×), and Momondo (47.36×) over the country average.

Where do Google Flights fans live in United States?

Google Flights fans in United States are most concentrated in California (reach 4,378,447), Florida (reach 2,969,677), and Texas (reach 2,858,220). These three regions account for the largest share of the active audience.

What other brands do Google Flights fans also like?

Beyond Google Flights itself, the audience over-indexes on JetBlue (10.87×), Momondo (47.36×), CheapOair (15.99×), and 8x8 (42.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.