Rascasse Audience Intelligence

Google Flights Audience in United States

A data profile of the people who buy, follow and care about Google Flights in United States — modelled from more than twelve digital signal sources. Google Flights has an estimated audience of 30,505,711 people in United States.

#24among Website / Newspaper / Magazine in United States#76in Travel & Leisure

The average Google Flights fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include JetBlue, Benson Boone, Momondo, with strongest over-indexing on JetBlue (10.87× the country average).

Demographically, the Google Flights audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Flights fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for JetBlue.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Flights profile in United States.

Audience size
30.5M
in United States
Gender
59.4%♀
40.6% male
Age
43.6
average years
Country rank
#907
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Flights

59.4% are female, 40.6% are male, average age 43.6.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Google Flights audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.6
Estimated audience size30,505,711
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Google Flights audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4920%
50+34%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Google Flights audience comes from United States.

Worldwide audience distribution share by country for Google Flights
CountryShare
United States19.2%
China7.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Flights audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Flights fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.02×
02Hawaii~300K1.93×
03Utah~500K1.84×
04Florida~3M1.40×
05New Jersey~1M1.34×
06New York~2.5M1.32×
07Massachusetts~800K1.31×
08Colorado~600K1.31×
09Montana~100K1.30×
10California~4M1.27×
11Virginia~900K1.20×
12Washington~700K1.20×
13Minnesota~500K1.19×
14Idaho~200K1.15×
15Illinois~1M1.13×
16Connecticut~300K1.09×
17Alaska~70K1.09×
18Maryland~600K1.08×
19Oregon~400K1.08×
20North Carolina~1M1.06×
21Vermont~60K1.05×
22Georgia~1M1.04×
23Nevada~300K1.04×
24Texas~2.5M1.03×
25North Dakota~60K0.99×
26Rhode Island~90K0.95×
27Wisconsin~400K0.94×
28Arizona~600K0.93×
29South Carolina~400K0.92×
30Michigan~700K0.89×
31Maine~100K0.88×
32Iowa~200K0.83×
33Pennsylvania~800K0.82×
34Ohio~800K0.81×
35New Hampshire~100K0.81×
36Tennessee~500K0.80×
37South Dakota~60K0.80×
38Delaware~60K0.76×
39Nebraska~100K0.75×
40Kansas~200K0.73×
41Indiana~400K0.71×
42Louisiana~300K0.70×
43Arkansas~200K0.70×
44Missouri~300K0.64×
45Kentucky~200K0.62×
46Oklahoma~200K0.60×
47New Mexico~90K0.60×
48Alabama~300K0.59×
49Mississippi~100K0.49×
50West Virginia~60K0.42×
Fig. 06

Affinity by region

Affinity by region — Google Flights, United States
0.42×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Flights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Flights audience
#·InterestCategoryAffinity×
01LearjetCars & Mobility62.73×
02MomondoTravel & Leisure47.36×
03NoiseyMusic & Radio46.20×
04EmbraerCars & Mobility42.80×
058x8Technology & Electronics42.38×
06Home and AwayMovies & TV30.28×
07KathmanduTravel & Leisure28.95×
08KPMGBusiness & Career23.76×
09Air IndiaTravel & Leisure20.13×
10CheapOairTravel & Leisure15.99×
11Benson BooneMusic & Radio15.15×
12Low-cost carrierTravel & Leisure14.55×
13Alex WarrenMusic & Radio11.55×
14JetBlueTravel & Leisure10.87×
15Hawaiian AirlinesTravel & Leisure10.06×
16InternationalPolitics & Society7.59×
17United AirlinesTravel & Leisure6.02×
18Spirit AirlinesTravel & Leisure5.75×
19Alaska AirlinesTravel & Leisure5.40×
20Social networking serviceTechnology & Electronics3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Flights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Flights audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.49×
Luxury OrientationPREMIUM1.47×
Quality AwarenessPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Flights audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
DIY MentalityTHRILL0.91×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Flights have in United States?

Google Flights has an estimated audience of 30,505,711 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Google Flights fans?

59.4% of Google Flights fans are female, 40.6% are male, with an average age of 43.6 years.

03

Which brands do Google Flights fans like most?

Google Flights fans show strongest brand affinity for JetBlue (10.87×), Benson Boone (15.15×), and Momondo (47.36×) over the country average.

04

Where do Google Flights fans live in United States?

Google Flights fans in United States are most concentrated in California (reach ~4M), Florida (reach ~3M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Google Flights fans also like?

Beyond Google Flights itself, the audience over-indexes on Benson Boone (15.15×), Momondo (47.36×), CheapOair (15.99×), and 8x8 (42.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Google Flights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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