Rascasse Audience Intelligence

Kathmandu Audience in United States

A data profile of the people who buy, follow and care about Kathmandu in United States — modelled from more than twelve digital signal sources. Kathmandu has an estimated audience of 923,171 people in United States.

#322among City in United States#2289among POI in United States#1882in Travel & Leisure

The average Kathmandu fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Flights, Mount Everest, Himalayas, with strongest over-indexing on Google Flights (28.95× the country average).

Demographically, the Kathmandu audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kathmandu fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kathmandu profile in United States.

Audience size
923K
in United States
Gender
55.4%♀
44.6% male
Age
39.5
average years
Country rank
#24985
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kathmandu fans

55.4% are female, 44.6% are male, average age 39.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Kathmandu audience in United States
MetricValue
Female55.4%
Male44.6%
Average age39.5
Estimated audience size923,171
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Kathmandu audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Kathmandu audience comes from United States.

Worldwide audience distribution share by country for Kathmandu
CountryShare
India17.6%
Australia15.4%
United States13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kathmandu audience in United States is strongest.

Fig. 05

Top regions by affinity

Kathmandu fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~7K3.43×
02Washington, District of Columbia~6K2.08×
03Utah~10K1.62×
04Colorado~20K1.49×
05Iowa~10K1.38×
06Vermont~2K1.31×
07Montana~3K1.25×
08Massachusetts~20K1.23×
09Washington~20K1.21×
10Connecticut~10K1.21×
11Alaska~2K1.20×
12New Hampshire~4K1.16×
13New York~60K1.15×
14Oregon~10K1.13×
15Hawaii~4K1.12×
16Virginia~20K1.08×
17Nebraska~5K1.03×
18California~100K1.02×
19Maryland~20K1.00×
20Maine~3K0.98×
21Minnesota~10K0.97×
22Idaho~4K0.93×
23Kentucky~10K0.89×
24Pennsylvania~30K0.88×
25New Jersey~20K0.85×
26Illinois~30K0.84×
27Arizona~20K0.84×
28Rhode Island~2K0.84×
29North Dakota~2K0.84×
30New Mexico~4K0.82×
31Ohio~20K0.81×
32Texas~60K0.80×
33Kansas~6K0.80×
34Missouri~10K0.79×
35North Carolina~20K0.78×
36Wisconsin~10K0.77×
37Indiana~10K0.76×
38Georgia~20K0.72×
39Michigan~20K0.72×
40Tennessee~10K0.72×
41Alabama~9K0.72×
42Oklahoma~7K0.72×
43Arkansas~5K0.72×
44Delaware~2K0.72×
45Florida~40K0.71×
46Nevada~6K0.70×
47West Virginia~3K0.68×
48South Carolina~9K0.67×
49Mississippi~5K0.61×
50Louisiana~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Kathmandu, United States
0.56×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kathmandu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kathmandu audience
#·InterestCategoryAffinity×
01Google FlightsTravel & Leisure28.95×
02Mount EverestTravel & Leisure27.81×
03B&QShopping20.00×
04James BluntMusic & Radio20.00×
05Eintracht FrankfurtSports20.00×
06Placebo (band)Music & Radio20.00×
07Celtic FCSports17.98×
08HimalayasTravel & Leisure13.40×
09RaincoatFashion & Accessoires11.27×
10Cricket World CupSports10.06×
11Josh DuhamelFashion & Accessoires8.35×
12Priyanka ChopraMovies & TV6.35×
13Diaper bagKids & Family3.40×
14HelicopterCars & Mobility3.14×
15Planet FitnessSports2.84×
16FedExBusiness & Career2.74×
17Mortgage loansBusiness & Career2.12×
18Pizza HutFood & Beverages1.83×
19AirbnbTravel & Leisure1.73×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kathmandu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kathmandu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.73×
TravellingTHRILL1.72×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kathmandu audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kathmandu have in United States?

Kathmandu has an estimated audience of 923,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kathmandu fans?

55.4% of Kathmandu fans are female, 44.6% are male, with an average age of 39.5 years.

03

Which brands do Kathmandu fans like most?

Kathmandu fans show strongest brand affinity for Google Flights (28.95×), Mount Everest (27.81×), and Himalayas (13.4×) over the country average.

04

Where do Kathmandu fans live in United States?

Kathmandu fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kathmandu fans also like?

Beyond Kathmandu itself, the audience over-indexes on Mount Everest (27.81×), Himalayas (13.4×), Planet Fitness (2.84×), and B&Q (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kathmandu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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