Kathmandu Audience in United States
Kathmandu has an estimated audience of 923,171 people in United States. 55.4% are female, 44.6% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, Tezz, Step aerobics, Emperor Entertainment Group, Product design.
The average Kathmandu fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, Tezz, Step aerobics, with strongest over-indexing on Pro-Ject (12.65× the country average). Demographically, the Kathmandu audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kathmandu fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 39.5 |
| Estimated audience size | 923,171 |
Audience persona
The typical Kathmandu fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 109,815 | 1.08× |
| Texas | 67,776 | 0.85× |
| New York | 63,765 | 1.24× |
| Florida | 43,330 | 0.69× |
| Pennsylvania | 27,706 | 0.89× |
| Illinois | 26,810 | 0.87× |
| Virginia | 25,908 | 1.15× |
| Ohio | 23,851 | 0.84× |
| Washington | 23,745 | 1.28× |
| Massachusetts | 23,657 | 1.3× |
| Colorado | 22,958 | 1.58× |
| North Carolina | 22,199 | 0.8× |
| Georgia | 21,614 | 0.76× |
| New Jersey | 20,909 | 0.89× |
| Michigan | 17,682 | 0.73× |
| Maryland | 16,088 | 1.01× |
| Arizona | 15,883 | 0.84× |
| Utah | 14,023 | 1.7× |
| Minnesota | 13,142 | 0.99× |
| Tennessee | 13,038 | 0.7× |
| Indiana | 12,568 | 0.75× |
| Oregon | 12,121 | 1.15× |
| Missouri | 11,957 | 0.8× |
| Connecticut | 11,337 | 1.22× |
| Iowa | 11,047 | 1.45× |
| Wisconsin | 10,981 | 0.79× |
| Kentucky | 10,238 | 0.88× |
| Alabama | 9,142 | 0.71× |
| South Carolina | 8,492 | 0.61× |
| South Dakota | 7,286 | 3.41× |
| Oklahoma | 6,955 | 0.68× |
| Nevada | 5,996 | 0.67× |
| Louisiana | 5,995 | 0.5× |
| Washington, District of Columbia | 5,900 | 2.13× |
| Kansas | 5,824 | 0.8× |
| Arkansas | 5,118 | 0.67× |
| Nebraska | 4,796 | 1.04× |
| Hawaii | 4,375 | 1.1× |
| Idaho | 4,201 | 0.91× |
| New Hampshire | 4,095 | 1.13× |
| Mississippi | 3,789 | 0.5× |
| New Mexico | 3,519 | 0.76× |
| Maine | 3,157 | 0.95× |
| Montana | 2,816 | 1.1× |
| West Virginia | 2,516 | 0.59× |
| Rhode Island | 2,260 | 0.77× |
| Alaska | 2,251 | 1.14× |
| Vermont | 2,060 | 1.27× |
| Delaware | 1,604 | 0.63× |
| North Dakota | 1,403 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 12.65× | Music & Radio |
| Tezz | 20× | Movies & TV |
| Step aerobics | 25.91× | Sports |
| Emperor Entertainment Group | 20× | Business & Career |
| Product design | 3.11× | Business & Career |
| Dog breed | 1.78× | Pets & Animals |
| Laneige | 8.13× | Beauty & Wellness |
| Indigenous Australian art | 20× | Arts & Culture |
| Urban Outfitters | 2.36× | Shopping |
| Mackenzie Foy | 9.7× | Fashion & Accessoires |
| Hypatia | 20× | Politics & Society |
| Penn & Teller | 9.57× | Movies & TV |
| UK garage | 5.63× | Music & Radio |
| Hebe | 6.65× | Home & Garden |
| Nebraska Cornhuskers football | 3.63× | Sports |
| Kendra Scott | 2.74× | Fashion & Accessoires |
| Jesse Plemons | 2.97× | Movies & TV |
| Voter registration | 3.27× | Politics & Society |
| Queens College, City University of New York | 4.92× | Business & Career |
| Mangaka | 2.77× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.36 |
| Price Sensitivity | PREMIUM | 1.57 |
| Travelling | THRILL | 1.53 |
| Risk Appetite | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 17.6% |
| Australia | 15.4% |
| United States | 13.3% |
See Kathmandu audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Kathmandu have in United States?
Kathmandu has an estimated audience of 923,171 people in United States, concentrated in California and Texas.
What is the gender split and age of Kathmandu fans?
55.4% of Kathmandu fans are female, 44.6% are male, with an average age of 39.5 years.
Which brands do Kathmandu fans like most?
Kathmandu fans show strongest brand affinity for Pro-Ject (12.65×), Tezz (20×), and Step aerobics (25.91×) over the country average.
Where do Kathmandu fans live in United States?
Kathmandu fans in United States are most concentrated in California (reach 109,815), Texas (reach 67,776), and New York (reach 63,765). These three regions account for the largest share of the active audience.
What other brands do Kathmandu fans also like?
Beyond Kathmandu itself, the audience over-indexes on Tezz (20×), Step aerobics (25.91×), Emperor Entertainment Group (20×), and Product design (3.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kathmandu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.