Rascasse Audience Intelligence

Mount Everest Audience in United States

A data profile of the people who buy, follow and care about Mount Everest in United States — modelled from more than twelve digital signal sources. Mount Everest has an estimated audience of 2,750,561 people in United States.

#6among Mountain in United States#826among POI in United States#887in Travel & Leisure

The average Mount Everest fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dharan, Nepal, ekantipur, Bhojpuri language, with strongest over-indexing on Dharan, Nepal (116.48× the country average).

Demographically, the Mount Everest audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mount Everest fan in United States is balanced, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Dharan, Nepal.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mount Everest profile in United States.

Audience size
2.8M
in United States
Gender
50.0%♀
50.0% male
Age
35.4
average years
Country rank
#11037
POI in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mount Everest fans

50.0% are female, 50.0% are male, average age 35.4.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Mount Everest audience in United States
MetricValue
Female50.0%
Male50.0%
Average age35.4
Estimated audience size2,750,561
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Mount Everest audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Mount Everest audience comes from United States.

Worldwide audience distribution share by country for Mount Everest
CountryShare
Nepal14.3%
United States14.1%
India12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mount Everest audience in United States is strongest.

Fig. 05

Top regions by affinity

Mount Everest fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.43×
02Colorado~60K1.37×
03Wyoming~5K1.29×
04Washington~70K1.27×
05Utah~30K1.23×
06Montana~9K1.22×
07Idaho~20K1.16×
08New Hampshire~10K1.14×
09North Dakota~6K1.10×
10Arizona~60K1.09×
11Oregon~30K1.09×
12South Dakota~7K1.07×
13Oklahoma~30K1.06×
14Kansas~20K1.04×
15Hawaii~10K1.02×
16Massachusetts~50K1.01×
17Texas~200K1.00×
18Pennsylvania~90K1.00×
19New Mexico~10K1.00×
20Maine~10K1.00×
21Minnesota~40K0.99×
22New Jersey~70K0.98×
23Connecticut~30K0.97×
24Nevada~30K0.97×
25Nebraska~10K0.97×
26California~300K0.96×
27Georgia~80K0.95×
28Virginia~60K0.95×
29South Carolina~40K0.95×
30Alabama~40K0.95×
31Missouri~40K0.94×
32North Carolina~80K0.93×
33Wisconsin~40K0.93×
34Kentucky~30K0.93×
35Iowa~20K0.93×
36Maryland~40K0.92×
37Arkansas~20K0.92×
38Illinois~80K0.91×
39Ohio~80K0.91×
40Tennessee~50K0.91×
41Indiana~50K0.91×
42West Virginia~10K0.90×
43Florida~200K0.87×
44New York~100K0.87×
45Michigan~60K0.87×
46Louisiana~30K0.86×
47Mississippi~20K0.86×
48Rhode Island~7K0.85×
49Delaware~6K0.78×
50Washington, District of Columbia~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Mount Everest, United States
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mount Everest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mount Everest audience
#·InterestCategoryAffinity×
01NepalgunjTravel & Leisure160.96×
02Anju PantaMusic & Radio159.85×
03ekantipurNews157.34×
04DCnepalNews140.91×
05Nagarik NewsNews139.30×
06Rekha ThapaMovies & TV124.75×
07Rajesh HamalMovies & TV123.53×
08Dharan, NepalTravel & Leisure116.48×
09Bhojpuri languagePolitics & Society73.21×
10Nepali languagePolitics & Society62.50×
11University of Newcastle (Australia)Business & Career47.23×
12Inca Trail to Machu PicchuTravel & Leisure35.00×
13KathmanduTravel & Leisure27.81×
14Alex HonnoldSports14.20×
15NepalTravel & Leisure10.30×
16UrduPolitics & Society9.60×
17Online shoppingShopping1.75×
18BeautyBeauty & Wellness1.75×
19Personal financeBusiness & Career1.69×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mount Everest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mount Everest audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.94×
PatriotismCONSERVATISM1.87×
Luxury OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mount Everest audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
IndulgenceJOY0.92×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mount Everest have in United States?

Mount Everest has an estimated audience of 2,750,561 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mount Everest fans?

50.0% of Mount Everest fans are female, 50.0% are male, with an average age of 35.4 years.

03

Which brands do Mount Everest fans like most?

Mount Everest fans show strongest brand affinity for Dharan, Nepal (116.48×), ekantipur (157.34×), and Bhojpuri language (73.21×) over the country average.

04

Where do Mount Everest fans live in United States?

Mount Everest fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mount Everest fans also like?

Beyond Mount Everest itself, the audience over-indexes on ekantipur (157.34×), Bhojpuri language (73.21×), Nepali language (62.5×), and Nepalgunj (160.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Everest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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