Mount Everest Audience in United States

Mount Everest logo

Mount Everest has an estimated audience of 2,750,561 people in United States. 50.0% are female, 50.0% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Dharan, Nepal, ekantipur, Bhojpuri language, Nepali language, Nepalgunj.

The average Mount Everest fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dharan, Nepal, ekantipur, Bhojpuri language, with strongest over-indexing on Dharan, Nepal (116.48× the country average). Demographically, the Mount Everest audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Mount Everest fans

Demographic split for Mount Everest audience in United States
MetricValue
Female50.0%
Male50.0%
Average age35.4
Estimated audience size2,750,561

Audience persona

The typical Mount Everest fan in United States is balanced, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Dharan, Nepal.

Top regions in United States

Top regions ranked by reach for Mount Everest in United States
RegionReachAffinity
California296,5670.98×
Texas236,4861×
Florida167,5370.9×
New York134,8030.88×
Pennsylvania88,7880.96×
Illinois88,4170.96×
Georgia79,1440.93×
Ohio77,6270.92×
North Carolina76,4310.92×
Washington75,1461.36×
New Jersey70,2431×
Arizona68,4401.22×
Virginia65,8880.98×
Colorado64,6691.49×
Michigan63,9530.89×
Massachusetts57,9371.07×
Tennessee51,9160.94×
Indiana44,9830.9×
Maryland42,9460.91×
Missouri41,7270.94×
Alabama38,7151.01×
Minnesota38,6300.98×
South Carolina36,8050.89×
Oregon35,9831.14×
Wisconsin35,6160.86×
Oklahoma33,9531.11×
Utah31,3931.27×
Kentucky30,0740.87×
Louisiana29,6930.84×
Nevada26,2020.98×
Connecticut25,2040.91×
Kansas21,5821×
Arkansas20,3050.9×
Iowa19,8030.87×
Mississippi18,4740.82×
Idaho15,6191.13×
New Mexico13,8111×
Nebraska12,9370.94×
Hawaii12,5741.06×
New Hampshire11,7451.08×
West Virginia11,5170.9×
Montana9,2871.22×
Maine9,2350.94×
Alaska8,5271.45×
Rhode Island7,1410.82×
Washington, District of Columbia6,4580.78×
South Dakota6,3210.99×
North Dakota5,9011.04×
Delaware5,3710.71×
Wyoming5,3151.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Everest audience
BrandAffinityCategory
Dharan, Nepal116.48×Travel & Leisure
ekantipur157.34×News
Bhojpuri language73.21×Politics & Society
Nepali language62.5×Politics & Society
Nepalgunj160.96×Travel & Leisure
Nagarik News139.3×News
DCnepal140.91×News
Alex Honnold14.2×Sports
Kathmandu27.81×Travel & Leisure
Urdu9.6×Politics & Society
Nepal10.3×Travel & Leisure
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Inca Trail to Machu Picchu35×Travel & Leisure
Business1.66×Business & Career
Rajesh Hamal123.53×Movies & TV
Personal finance1.69×Business & Career
Anju Panta159.85×Music & Radio
Rekha Thapa124.75×Movies & TV
University of Newcastle (Australia)47.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Everest audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
TravellingTHRILL1.88
Risk AppetiteTHRILL1.7
PatriotismCONSERVATISM1.63
Sports ActivityPOWER1.53
SustainabilityBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Mount Everest
CountryShare
Nepal14.4%
United States14.2%
India12.6%

See Mount Everest audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Mount Everest have in United States?

Mount Everest has an estimated audience of 2,750,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Mount Everest fans?

50.0% of Mount Everest fans are female, 50.0% are male, with an average age of 35.4 years.

Which brands do Mount Everest fans like most?

Mount Everest fans show strongest brand affinity for Dharan, Nepal (116.48×), ekantipur (157.34×), and Bhojpuri language (73.21×) over the country average.

Where do Mount Everest fans live in United States?

Mount Everest fans in United States are most concentrated in California (reach 296,567), Texas (reach 236,486), and Florida (reach 167,537). These three regions account for the largest share of the active audience.

What other brands do Mount Everest fans also like?

Beyond Mount Everest itself, the audience over-indexes on ekantipur (157.34×), Bhojpuri language (73.21×), Nepali language (62.5×), and Nepalgunj (160.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Everest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.