Rocky Mountains Audience in United States

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Rocky Mountains has an estimated audience of 12,015,951 people in United States. 50.8% are female, 49.2% are male, average age 42.6. Top regions: Texas, California, Colorado. Top brand affinities: Colorado, Western United States, Montana, Idaho, National park.

The average Rocky Mountains fan in United States is 42.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Colorado. Top brand affinities include Colorado, Western United States, Montana, with strongest over-indexing on Colorado (3.21× the country average). Demographically, the Rocky Mountains audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Rocky Mountains fans

Demographic split for Rocky Mountains audience in United States
MetricValue
Female50.8%
Male49.2%
Average age42.6
Estimated audience size12,015,951

Audience persona

The typical Rocky Mountains fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Colorado.

Top regions in United States

Top regions ranked by reach for Rocky Mountains in United States
RegionReachAffinity
Texas959,8860.93×
California956,1320.72×
Colorado756,9224×
Florida627,1020.77×
Utah459,7834.27×
New York400,1220.6×
Illinois357,1190.89×
Pennsylvania309,5210.77×
Washington297,7091.24×
Ohio293,2800.79×
Georgia292,5400.79×
North Carolina281,2350.78×
Virginia257,0080.88×
Michigan211,8390.67×
Tennessee206,0710.85×
Arizona204,6550.83×
Indiana179,7040.82×
New Jersey174,0440.57×
Massachusetts160,8490.68×
Missouri153,1150.79×
Wisconsin138,6730.77×
Minnesota135,5640.79×
Oregon128,0180.93×
Maryland120,8470.58×
South Carolina110,8650.61×
Oklahoma108,5000.81×
Idaho107,4741.78×
Kentucky107,3310.71×
Louisiana106,4590.69×
Nevada96,0860.83×
Montana88,6702.66×
New Mexico87,8671.46×
Alabama86,3100.51×
Kansas83,4470.88×
Iowa72,2300.73×
Connecticut68,0720.56×
Arkansas67,8250.69×
Wyoming57,9503.25×
Mississippi55,4250.56×
Nebraska52,4830.87×
West Virginia40,9200.73×
New Hampshire35,4240.75×
Hawaii30,4720.59×
South Dakota28,9301.04×
Maine27,2560.63×
Washington, District of Columbia22,7190.63×
North Dakota22,1260.9×
Rhode Island18,3510.48×
Delaware18,1370.55×
Alaska17,9250.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rocky Mountains audience
BrandAffinityCategory
Colorado3.21×Travel & Leisure
Western United States1.89×Travel & Leisure
Montana2.2×Travel & Leisure
Idaho2.28×Travel & Leisure
National park1.72×Travel & Leisure
Denver2.29×Travel & Leisure
New Mexico1.6×Travel & Leisure
Wyoming2.67×Travel & Leisure
Ranch1.57×Travel & Leisure
Kentucky1.75×Travel & Leisure
Arizona1.54×Travel & Leisure
Utah2×Travel & Leisure
Ohio1.51×Travel & Leisure
Tractor Supply Company1.61×Shopping
Maine2.27×Travel & Leisure
Vermont2.04×Travel & Leisure
Ski resort1.68×Travel & Leisure
Mountain range2.52×Travel & Leisure
British Columbia2.27×Travel & Leisure
Sonora2.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rocky Mountains audience
TraitClusterScore
PatriotismCONSERVATISM1.76
Community OrientationOPEN1.55
SustainabilityBALANCE1.52
TravellingTHRILL1.38
ExtroversionTHRILL1.35
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Rocky Mountains
CountryShare
United States64.5%
Canada8.8%
United Kingdom3.5%

See Rocky Mountains audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Rocky Mountains have in United States?

Rocky Mountains has an estimated audience of 12,015,951 people in United States, concentrated in Texas and California.

What is the gender split and age of Rocky Mountains fans?

50.8% of Rocky Mountains fans are female, 49.2% are male, with an average age of 42.6 years.

Which brands do Rocky Mountains fans like most?

Rocky Mountains fans show strongest brand affinity for Colorado (3.21×), Western United States (1.89×), and Montana (2.2×) over the country average.

Where do Rocky Mountains fans live in United States?

Rocky Mountains fans in United States are most concentrated in Texas (reach 959,886), California (reach 956,132), and Colorado (reach 756,922). These three regions account for the largest share of the active audience.

What other brands do Rocky Mountains fans also like?

Beyond Rocky Mountains itself, the audience over-indexes on Western United States (1.89×), Montana (2.2×), Idaho (2.28×), and National park (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocky Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.