Rascasse Audience Intelligence

Maine Audience in United States

A data profile of the people who buy, follow and care about Maine in United States — modelled from more than twelve digital signal sources. Maine has an estimated audience of 11,185,950 people in United States.

#62among Region in United States#189among POI in United States#284in Travel & Leisure

The average Maine fan in United States is 45.3 years old, balanced, and lives primarily in Maine.

The audience is concentrated in Maine, California, Texas.

Top brand affinities include Pinterest, FedEx, Sustainable energy, with strongest over-indexing on Pinterest (2.51× the country average).

Demographically, the Maine audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maine fan in United States is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maine profile in United States.

Audience size
11.2M
in United States
Gender
54.6%♀
45.4% male
Age
45.3
average years
Country rank
#3208
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maine fans

54.6% are female, 45.4% are male, average age 45.3.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Maine audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.3
Estimated audience size11,185,950
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Maine audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4923%
50+37%
Fig. 04

Worldwide distribution

76.8%

of the worldwide Maine audience comes from United States.

Worldwide audience distribution share by country for Maine
CountryShare
United States76.8%
Canada3.9%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maine audience in United States is strongest.

Fig. 05

Top regions by affinity

Maine fans by region: top regions in United States
#RegionReachAffinity×
01Maine~600K15.52×
02New Hampshire~90K2.08×
03Vermont~40K1.79×
04Massachusetts~400K1.60×
05Rhode Island~40K1.20×
06Connecticut~100K1.14×
07New York~600K0.94×
08New Jersey~200K0.83×
09Washington, District of Columbia~30K0.76×
10Pennsylvania~300K0.75×
11Virginia~200K0.74×
12Alaska~20K0.72×
13Montana~20K0.69×
14Maryland~100K0.68×
15Delaware~20K0.68×
16North Carolina~200K0.67×
17Wisconsin~100K0.67×
18Florida~500K0.66×
19Minnesota~100K0.65×
20Utah~60K0.65×
21West Virginia~30K0.65×
22North Dakota~10K0.64×
23Ohio~200K0.63×
24Indiana~100K0.63×
25Colorado~100K0.63×
26Nebraska~40K0.63×
27Georgia~200K0.62×
28Kentucky~90K0.62×
29Oklahoma~80K0.62×
30Texas~600K0.61×
31South Carolina~100K0.61×
32Iowa~60K0.61×
33Kansas~50K0.61×
34South Dakota~20K0.61×
35Tennessee~100K0.60×
36Arkansas~60K0.60×
37Missouri~100K0.59×
38Idaho~30K0.59×
39Michigan~200K0.56×
40Arizona~100K0.56×
41Illinois~200K0.55×
42Washington~100K0.55×
43New Mexico~30K0.55×
44Alabama~80K0.54×
45Mississippi~50K0.52×
46Oregon~60K0.51×
47Hawaii~20K0.51×
48Louisiana~70K0.50×
49California~600K0.49×
50Nevada~50K0.48×
Fig. 06

Affinity by region

Affinity by region — Maine, United States
0.48×1.00×15.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maine audience
#·InterestCategoryAffinity×
01New BrunswickTravel & Leisure9.07×
02Arnold SchwarzeneggerMovies & TV5.04×
03QVCMovies & TV4.48×
04Sustainable energyHome & Garden4.31×
05FedExBusiness & Career3.54×
06Weather forecastingHome & Garden3.48×
07First class travelTravel & Leisure3.12×
08Renewable energyBusiness & Career2.89×
09Discount storesShopping2.68×
10PinterestInternet & Social Media2.51×
11Mortgage loansBusiness & Career2.51×
12IKEAHome & Garden2.33×
13Shopping mallsShopping2.25×
14AirbnbTravel & Leisure1.95×
15RedditInternet & Social Media1.93×
16Planet FitnessSports1.84×
17McDonald'sFood & Beverages1.75×
18FurnitureHome & Garden1.74×
19American AirlinesTravel & Leisure1.74×
20BarbecueFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Convenience OrientationPREMIUM1.74×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.89×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maine have in United States?

Maine has an estimated audience of 11,185,950 people in United States, concentrated in Maine and California.

02

What is the gender split and age of Maine fans?

54.6% of Maine fans are female, 45.4% are male, with an average age of 45.3 years.

03

Which brands do Maine fans like most?

Maine fans show strongest brand affinity for Pinterest (2.51×), FedEx (3.54×), and Sustainable energy (4.31×) over the country average.

04

Where do Maine fans live in United States?

Maine fans in United States are most concentrated in Maine (reach ~600K), California (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Maine fans also like?

Beyond Maine itself, the audience over-indexes on FedEx (3.54×), Sustainable energy (4.31×), QVC (4.48×), and Mortgage loans (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Maine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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