Maine Audience in United States

Maine logo

Maine has an estimated audience of 11,185,950 people in United States. 54.6% are female, 45.4% are male, average age 45.3. Top regions: Maine, New York, California. Top brand affinities: Alaska, Israel, Nebraska Cornhuskers football, Jeep Wagoneer, Jesse Plemons.

The average Maine fan in United States is 45.3 years old, balanced, and lives primarily in Maine. The audience is concentrated in Maine, New York, California. Top brand affinities include Alaska, Israel, Nebraska Cornhuskers football, with strongest over-indexing on Alaska (3.27× the country average). Demographically, the Maine audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Maine fans

Demographic split for Maine audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.3
Estimated audience size11,185,950

Audience persona

The typical Maine fan in United States is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Maine in United States
RegionReachAffinity
Maine634,48615.83×
New York632,2111.01×
California618,4310.5×
Texas584,0200.61×
Florida513,0030.68×
Massachusetts377,7451.71×
Pennsylvania281,3480.75×
New Jersey241,4610.85×
Ohio224,8810.65×
North Carolina221,8470.66×
Georgia220,0480.64×
Illinois210,7600.57×
Virginia198,4400.73×
Michigan166,2140.57×
Maryland134,6020.7×
Tennessee134,1740.6×
Connecticut132,9291.18×
Washington125,9030.56×
Arizona124,6220.55×
Indiana123,8940.61×
Colorado112,1400.64×
Missouri102,6180.57×
South Carolina101,4840.6×
Minnesota99,9590.62×
Wisconsin99,1110.59×
New Hampshire96,1802.18×
Kentucky82,8030.59×
Alabama80,1500.51×
Oklahoma72,0400.58×
Louisiana71,5250.5×
Oregon64,1530.5×
Utah61,7640.62×
Iowa51,9620.56×
Arkansas51,9500.56×
Nevada51,0870.47×
Kansas49,5440.56×
Mississippi46,0390.5×
Rhode Island42,6771.2×
Vermont35,0991.79×
Nebraska32,1490.57×
West Virginia31,7240.61×
Idaho29,1540.52×
New Mexico28,6600.51×
Washington, District of Columbia26,0180.77×
Hawaii23,0730.48×
Montana19,7310.64×
Delaware19,5460.63×
Alaska14,6050.61×
South Dakota12,9620.5×
North Dakota11,9590.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maine audience
BrandAffinityCategory
Alaska3.27×Travel & Leisure
Israel2.7×Travel & Leisure
Nebraska Cornhuskers football2.74×Sports
Jeep Wagoneer3.67×Cars & Mobility
Jesse Plemons2.08×Movies & TV
Urban horticulture2.09×Home & Garden
MK2.07×Music & Radio
Charlamagne Tha God4.35×Movies & TV
edureka16.03×Business & Career
Nipsey Hussle2.4×Music & Radio
Glossier2.19×Beauty & Wellness
JamBase4.58×Music & Radio
Home staging2.07×Home & Garden
Jaws2.09×Movies & TV
Cleveland Clinic2.16×Health
Steampunk1.86×Fashion & Accessoires
Vicky Kaushal5.33×Movies & TV
KiwiCo2.52×Kids & Family
JibJab1.95×Internet & Social Media
Iron Man (film)1.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maine audience
TraitClusterScore
Community OrientationOPEN1.45
PatriotismCONSERVATISM1.38
TravellingTHRILL1.36
Design AffinityPREMIUM1.29
IndulgenceJOY1.26
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Maine
CountryShare
United States77.0%
Canada3.9%
United Kingdom2.9%

See Maine audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Maine have in United States?

Maine has an estimated audience of 11,185,950 people in United States, concentrated in Maine and New York.

What is the gender split and age of Maine fans?

54.6% of Maine fans are female, 45.4% are male, with an average age of 45.3 years.

Which brands do Maine fans like most?

Maine fans show strongest brand affinity for Alaska (3.27×), Israel (2.7×), and Nebraska Cornhuskers football (2.74×) over the country average.

Where do Maine fans live in United States?

Maine fans in United States are most concentrated in Maine (reach 634,486), New York (reach 632,211), and California (reach 618,431). These three regions account for the largest share of the active audience.

What other brands do Maine fans also like?

Beyond Maine itself, the audience over-indexes on Israel (2.7×), Nebraska Cornhuskers football (2.74×), Jeep Wagoneer (3.67×), and Jesse Plemons (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.