Rascasse Audience Intelligence

New Brunswick Audience in United States

A data profile of the people who buy, follow and care about New Brunswick in United States — modelled from more than twelve digital signal sources. New Brunswick has an estimated audience of 2,456,368 people in United States.

#127among Region in United States#925among POI in United States#962in Travel & Leisure

The average New Brunswick fan in United States is 45.7 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include Quebec, Nova Scotia, Vermont, with strongest over-indexing on Quebec (17.37× the country average).

Demographically, the New Brunswick audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Brunswick fan in United States is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Quebec.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Brunswick profile in United States.

Audience size
2.5M
in United States
Gender
57.8%♀
42.2% male
Age
45.7
average years
Country rank
#12070
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Brunswick fans

57.8% are female, 42.2% are male, average age 45.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for New Brunswick audience in United States
MetricValue
Female57.8%
Male42.2%
Average age45.7
Estimated audience size2,456,368
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the New Brunswick audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4923%
50+39%
Fig. 04

Worldwide distribution

18.8%

of the worldwide New Brunswick audience comes from United States.

Worldwide audience distribution share by country for New Brunswick
CountryShare
Canada41.8%
United States18.8%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Brunswick audience in United States is strongest.

Fig. 05

Top regions by affinity

New Brunswick fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1M18.82×
02Maine~30K3.10×
03New York~200K1.77×
04Vermont~7K1.63×
05New Hampshire~10K1.53×
06Massachusetts~70K1.38×
07Washington, District of Columbia~9K1.17×
08Connecticut~30K1.09×
09Rhode Island~8K1.04×
10Pennsylvania~80K1.02×
11Delaware~6K0.84×
12Virginia~50K0.78×
13Maryland~30K0.77×
14Alaska~4K0.75×
15Washington~30K0.69×
16Montana~5K0.69×
17North Dakota~3K0.69×
18Oregon~20K0.66×
19Michigan~40K0.64×
20Minnesota~20K0.64×
21Wisconsin~20K0.62×
22Idaho~8K0.61×
23West Virginia~7K0.61×
24North Carolina~40K0.60×
25Colorado~20K0.60×
26South Dakota~3K0.59×
27Illinois~50K0.58×
28Indiana~30K0.58×
29Utah~10K0.58×
30Nebraska~7K0.58×
31Florida~90K0.57×
32Georgia~40K0.56×
33Kansas~10K0.56×
34Ohio~40K0.54×
35Tennessee~30K0.54×
36Missouri~20K0.54×
37South Carolina~20K0.54×
38Iowa~10K0.54×
39Texas~100K0.53×
40Arizona~30K0.53×
41Kentucky~20K0.53×
42Hawaii~5K0.52×
43Oklahoma~10K0.51×
44Arkansas~10K0.51×
45New Mexico~6K0.51×
46California~100K0.50×
47Louisiana~20K0.49×
48Nevada~10K0.49×
49Mississippi~9K0.47×
50Alabama~20K0.44×
Fig. 06

Affinity by region

Affinity by region — New Brunswick, United States
0.44×1.00×18.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Brunswick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Brunswick audience
#·InterestCategoryAffinity×
01Max BrennerFood & Beverages48.67×
02Atlantic CanadaTravel & Leisure41.75×
03Flamingo Land ResortTravel & Leisure33.91×
04Nova ScotiaTravel & Leisure24.36×
05WCVB Channel 5 BostonMovies & TV21.55×
06QuebecTravel & Leisure17.37×
07Bob EvansFood & Beverages10.15×
08VermontTravel & Leisure10.00×
09MaineTravel & Leisure9.07×
10AppalachiaTravel & Leisure8.78×
11Mountain rangeTravel & Leisure7.88×
12New HampshireTravel & Leisure7.44×
13DelawareTravel & Leisure7.23×
14ConnecticutTravel & Leisure5.71×
15KentuckyTravel & Leisure4.28×
16New JerseyTravel & Leisure4.14×
17OhioTravel & Leisure3.91×
18VirginiaTravel & Leisure3.71×
19American folk musicMusic & Radio3.48×
20United StatesTravel & Leisure1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Brunswick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Brunswick audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.94×
Community OrientationOPEN1.93×
DIY MentalityTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Brunswick audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.07×
Healthy LifestyleBALANCE1.15×
Urban LifestyleOPEN1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Brunswick have in United States?

New Brunswick has an estimated audience of 2,456,368 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of New Brunswick fans?

57.8% of New Brunswick fans are female, 42.2% are male, with an average age of 45.7 years.

03

Which brands do New Brunswick fans like most?

New Brunswick fans show strongest brand affinity for Quebec (17.37×), Nova Scotia (24.36×), and Vermont (10×) over the country average.

04

Where do New Brunswick fans live in United States?

New Brunswick fans in United States are most concentrated in New Jersey (reach ~1M), New York (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do New Brunswick fans also like?

Beyond New Brunswick itself, the audience over-indexes on Nova Scotia (24.36×), Vermont (10×), Atlantic Canada (41.75×), and WCVB Channel 5 Boston (21.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See New Brunswick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Brunswick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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