New Brunswick Audience in United States

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New Brunswick has an estimated audience of 2,456,368 people in United States. 57.8% are female, 42.2% are male, average age 45.7. Top regions: New Jersey, New York, California. Top brand affinities: Quebec, Nova Scotia, Vermont, Atlantic Canada, WCVB Channel 5 Boston.

The average New Brunswick fan in United States is 45.7 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Quebec, Nova Scotia, Vermont, with strongest over-indexing on Quebec (17.37× the country average). Demographically, the New Brunswick audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of New Brunswick fans

Demographic split for New Brunswick audience in United States
MetricValue
Female57.8%
Male42.2%
Average age45.7
Estimated audience size2,456,368

Audience persona

The typical New Brunswick fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Quebec.

Top regions in United States

Top regions ranked by reach for New Brunswick in United States
RegionReachAffinity
New Jersey591,7889.47×
New York246,0681.79×
California163,6360.61×
Texas134,2950.64×
Florida110,7840.67×
Pennsylvania89,7861.09×
Massachusetts80,0021.65×
Illinois55,3820.68×
Virginia54,5070.91×
North Carolina52,1460.71×
Georgia48,3710.64×
Michigan47,8710.75×
Ohio47,6070.63×
Washington40,2810.82×
Maryland36,2040.86×
Maine32,3553.68×
Connecticut30,9701.26×
Arizona30,8150.61×
Tennessee30,4180.62×
Indiana29,4250.66×
Colorado27,1070.7×
Wisconsin26,0620.71×
Minnesota25,6390.73×
Missouri24,5740.62×
South Carolina22,6150.61×
Oregon21,2180.75×
Kentucky17,7540.58×
New Hampshire17,2731.78×
Louisiana16,5050.52×
Alabama16,0020.47×
Oklahoma14,6690.54×
Utah14,0900.64×
Nevada12,6050.53×
Iowa11,3350.56×
Kansas11,3340.59×
Arkansas10,6450.53×
Washington, District of Columbia9,7631.32×
Rhode Island9,0631.16×
Mississippi8,6690.43×
Vermont8,1511.89×
Idaho7,7330.63×
Nebraska7,3460.6×
West Virginia6,7260.59×
New Mexico5,9240.48×
Delaware5,6600.84×
Hawaii5,1070.48×
Montana4,7430.7×
Alaska3,8140.73×
North Dakota3,2260.64×
South Dakota2,6540.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Brunswick audience
BrandAffinityCategory
Quebec17.37×Travel & Leisure
Nova Scotia24.36×Travel & Leisure
Vermont10×Travel & Leisure
Atlantic Canada41.75×Travel & Leisure
WCVB Channel 5 Boston21.55×Movies & TV
Maine9.07×Travel & Leisure
Flamingo Land Resort33.91×Travel & Leisure
Mountain range7.88×Travel & Leisure
Appalachia8.78×Travel & Leisure
Kentucky4.28×Travel & Leisure
New Hampshire7.44×Travel & Leisure
New Jersey4.14×Travel & Leisure
Connecticut5.71×Travel & Leisure
Bob Evans10.15×Food & Beverages
Virginia3.71×Travel & Leisure
Ohio3.91×Travel & Leisure
Delaware7.23×Travel & Leisure
American folk music3.48×Music & Radio
United States1.71×Travel & Leisure
Massachusetts3.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Brunswick audience
TraitClusterScore
PatriotismCONSERVATISM2.11
SpiritualityBALANCE1.84
Community OrientationOPEN1.43
TravellingTHRILL1.37
Need for SecurityCONSERVATISM1.37
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for New Brunswick
CountryShare
Canada41.9%
United States18.8%
France5.8%

See New Brunswick audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does New Brunswick have in United States?

New Brunswick has an estimated audience of 2,456,368 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of New Brunswick fans?

57.8% of New Brunswick fans are female, 42.2% are male, with an average age of 45.7 years.

Which brands do New Brunswick fans like most?

New Brunswick fans show strongest brand affinity for Quebec (17.37×), Nova Scotia (24.36×), and Vermont (10×) over the country average.

Where do New Brunswick fans live in United States?

New Brunswick fans in United States are most concentrated in New Jersey (reach 591,788), New York (reach 246,068), and California (reach 163,636). These three regions account for the largest share of the active audience.

What other brands do New Brunswick fans also like?

Beyond New Brunswick itself, the audience over-indexes on Nova Scotia (24.36×), Vermont (10×), Atlantic Canada (41.75×), and WCVB Channel 5 Boston (21.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Brunswick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.