WCVB Channel 5 Boston Audience in United States

WCVB Channel 5 Boston logo

WCVB Channel 5 Boston has an estimated audience of 2,001,287 people in United States. 56.2% are female, 43.8% are male, average age 44.0. Top regions: Massachusetts, New Hampshire, Florida. Top brand affinities: Alaska, Jesse Plemons, Urban Outfitters, Nipsey Hussle, JDSU.

The average WCVB Channel 5 Boston fan in United States is 44.0 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Florida. Top brand affinities include Alaska, Jesse Plemons, Urban Outfitters, with strongest over-indexing on Alaska (16.87× the country average). Demographically, the WCVB Channel 5 Boston audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WCVB Channel 5 Boston fans

Demographic split for WCVB Channel 5 Boston audience in United States
MetricValue
Female56.2%
Male43.8%
Average age44.0
Estimated audience size2,001,287

Audience persona

The typical WCVB Channel 5 Boston fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for WCVB Channel 5 Boston in United States
RegionReachAffinity
Massachusetts1,322,05633.53×
New Hampshire57,4847.29×
Florida25,9230.19×
Connecticut23,9931.2×
New York18,5240.17×
Maine17,2952.41×
Rhode Island14,0402.2×
Virginia5,7850.12×
California5,4320.02×
Tennessee4,5350.11×
North Carolina4,1300.07×
Vermont4,0601.16×
Ohio3,0350.05×
New Jersey2,7690.05×
Texas2,4580.01×
South Carolina2,3350.08×
Georgia2,3230.04×
Pennsylvania2,0720.03×
Alabama1,8220.07×
Idaho1,5430.15×
Kentucky1,2450.05×
Illinois1,0500.02×
Michigan9490.02×
Indiana8670.02×
Missouri8390.03×
Maryland7740.02×
Washington6650.02×
Arizona6220.02×
Hawaii6210.07×
Colorado5340.02×
Nevada5160.03×
Washington, District of Columbia5130.09×
Mississippi4260.03×
Arkansas4130.03×
Louisiana4100.02×
Oregon3700.02×
Oklahoma3700.02×
New Mexico3530.04×
West Virginia3520.04×
Alaska3510.08×
Delaware3340.06×
Wyoming3320.11×
Nebraska3310.03×
Kansas3250.02×
Wisconsin3230.01×
Utah3220.02×
Minnesota3110.01×
Iowa3080.02×
Montana3060.06×
South Dakota3020.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WCVB Channel 5 Boston audience
BrandAffinityCategory
Alaska16.87×Travel & Leisure
Jesse Plemons20×Movies & TV
Urban Outfitters5.57×Shopping
Nipsey Hussle8.1×Music & Radio
JDSU2.78×Business & Career
Nebraska Cornhuskers football3.25×Sports
Minnesota1.55×Travel & Leisure
Kona Grill9.34×Food & Beverages
Glossier4.2×Beauty & Wellness
Kasik7.34×Travel & Leisure
Giorgio A. Tsoukalos13.77×Literature
Academy Award for Best Original Score10.37×Movies & TV
Charlamagne Tha God5.36×Movies & TV
Captain America (1990 film)2.24×Movies & TV
Consequence (rapper)3.01×Music & Radio
Urban horticulture1.62×Home & Garden
Jason Silva18.34×Movies & TV
Noodle (Gorillaz)1.53×Music & Radio
Vicky Kaushal5.94×Movies & TV
Nurse educator3.1×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WCVB Channel 5 Boston audience
TraitClusterScore
PatriotismCONSERVATISM2.35
Sports ActivityPOWER1.05
ExtroversionTHRILL1.04
Career OrientationPOWER1.04
TravellingTHRILL1.03
Family OrientationCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for WCVB Channel 5 Boston
CountryShare
United States99.3%
Mexico0.1%
China0.1%

See WCVB Channel 5 Boston audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WCVB Channel 5 Boston have in United States?

WCVB Channel 5 Boston has an estimated audience of 2,001,287 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of WCVB Channel 5 Boston fans?

56.2% of WCVB Channel 5 Boston fans are female, 43.8% are male, with an average age of 44.0 years.

Which brands do WCVB Channel 5 Boston fans like most?

WCVB Channel 5 Boston fans show strongest brand affinity for Alaska (16.87×), Jesse Plemons (20×), and Urban Outfitters (5.57×) over the country average.

Where do WCVB Channel 5 Boston fans live in United States?

WCVB Channel 5 Boston fans in United States are most concentrated in Massachusetts (reach 1,322,056), New Hampshire (reach 57,484), and Florida (reach 25,923). These three regions account for the largest share of the active audience.

What other brands do WCVB Channel 5 Boston fans also like?

Beyond WCVB Channel 5 Boston itself, the audience over-indexes on Jesse Plemons (20×), Urban Outfitters (5.57×), Nipsey Hussle (8.1×), and JDSU (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WCVB Channel 5 Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.