Rascasse Audience Intelligence

WCVB Channel 5 Boston Audience in United States

A data profile of the people who buy, follow and care about WCVB Channel 5 Boston in United States — modelled from more than twelve digital signal sources. WCVB Channel 5 Boston has an estimated audience of 2,002,294 people in United States.

#145among TV Channel in United States#2214in Movies & TV

The average WCVB Channel 5 Boston fan in United States is 44.0 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Texas, New Hampshire.

Top brand affinities include Namecheap, John Cleese, Boston Bruins, with strongest over-indexing on Namecheap (53.28× the country average).

Demographically, the WCVB Channel 5 Boston audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WCVB Channel 5 Boston fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Namecheap.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WCVB Channel 5 Boston profile in United States.

Audience size
2M
in United States
Gender
56.2%♀
43.8% male
Age
44.0
average years
Country rank
#14226
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WCVB Channel 5 Boston

56.2% are female, 43.8% are male, average age 44.0.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for WCVB Channel 5 Boston audience in United States
MetricValue
Female56.2%
Male43.8%
Average age44.0
Estimated audience size2,002,294
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the WCVB Channel 5 Boston audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

99.2%

of the worldwide WCVB Channel 5 Boston audience comes from United States.

Worldwide audience distribution share by country for WCVB Channel 5 Boston
CountryShare
United States99.2%
Mexico0.1%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WCVB Channel 5 Boston audience in United States is strongest.

Fig. 05

Top regions by affinity

WCVB Channel 5 Boston fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1.5M32.75×
02New Hampshire~60K7.53×
03Maine~20K2.25×
04Rhode Island~10K2.13×
05Vermont~5K1.46×
06Connecticut~30K1.43×
07North Dakota~4K0.95×
08Alaska~4K0.86×
09Montana~5K0.84×
10South Dakota~4K0.84×
11Oklahoma~20K0.83×
12Arkansas~10K0.82×
13Kansas~10K0.82×
14Mississippi~10K0.81×
15Iowa~10K0.81×
16New Mexico~8K0.81×
17Wisconsin~20K0.80×
18Utah~10K0.79×
19Louisiana~20K0.78×
20Oregon~20K0.78×
21West Virginia~7K0.78×
22Delaware~4K0.78×
23Nebraska~8K0.76×
24Hawaii~6K0.71×
25Nevada~10K0.70×
26Washington, District of Columbia~4K0.69×
27Washington~30K0.68×
28Idaho~7K0.67×
29Colorado~20K0.66×
30Missouri~20K0.63×
31Kentucky~10K0.60×
32Indiana~20K0.58×
33Maryland~20K0.58×
34Arizona~20K0.57×
35Minnesota~20K0.57×
36Illinois~40K0.54×
37Alabama~10K0.51×
38Michigan~20K0.47×
39South Carolina~10K0.40×
40New Jersey~20K0.39×
41Texas~60K0.36×
42Pennsylvania~20K0.36×
43Georgia~20K0.36×
44Ohio~20K0.36×
45Tennessee~10K0.34×
46North Carolina~20K0.28×
47Virginia~10K0.27×
48Florida~30K0.25×
49California~50K0.24×
50New York~20K0.20×
Fig. 06

Affinity by region

Affinity by region — WCVB Channel 5 Boston, United States
0.20×1.00×32.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WCVB Channel 5 Boston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WCVB Channel 5 Boston audience
#·InterestCategoryAffinity×
01GalaNews67.47×
02John CleeseMovies & TV55.45×
03NamecheapTechnology & Electronics53.28×
04SiaMusic & Radio23.02×
05New BrunswickTravel & Leisure21.55×
06MBTA Commuter RailCars & Mobility21.50×
07Rosie O'DonnellMovies & TV20.00×
08EraserheadMovies & TV20.00×
09Saving Private RyanMovies & TV19.37×
10The Book of EliMovies & TV18.53×
11Boston BruinsSports17.35×
12Monty Python and the Holy GrailMovies & TV13.56×
13Katee SackhoffMovies & TV11.21×
14Alison BrieMovies & TV5.73×
15Tom BradySports4.79×
16Boston Red SoxSports4.73×
17Diaper bagKids & Family3.07×
18Dunkin' DonutsFood & Beverages2.69×
19Planet FitnessSports2.52×
20Trader Joe'sShopping1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WCVB Channel 5 Boston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WCVB Channel 5 Boston audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
Career OrientationPOWER1.45×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WCVB Channel 5 Boston audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.86×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WCVB Channel 5 Boston have in United States?

WCVB Channel 5 Boston has an estimated audience of 2,002,294 people in United States, concentrated in Massachusetts and Texas.

02

What is the gender split and age of WCVB Channel 5 Boston fans?

56.2% of WCVB Channel 5 Boston fans are female, 43.8% are male, with an average age of 44.0 years.

03

Which brands do WCVB Channel 5 Boston fans like most?

WCVB Channel 5 Boston fans show strongest brand affinity for Namecheap (53.28×), John Cleese (55.45×), and Boston Bruins (17.35×) over the country average.

04

Where do WCVB Channel 5 Boston fans live in United States?

WCVB Channel 5 Boston fans in United States are most concentrated in Massachusetts (reach ~1.5M), Texas (reach ~60K), and New Hampshire (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do WCVB Channel 5 Boston fans also like?

Beyond WCVB Channel 5 Boston itself, the audience over-indexes on John Cleese (55.45×), Boston Bruins (17.35×), Rosie O'Donnell (20×), and Sia (23.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for WCVB Channel 5 Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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