Rascasse Audience Intelligence

MBTA Commuter Rail Target Market in United States

A data profile of the people who buy, follow and care about MBTA Commuter Rail in United States — modelled from more than twelve digital signal sources. MBTA Commuter Rail has an estimated audience of 1,743,662 people in United States.

#4among Public transport in United States#1631among Brand in United States#530in Cars & Mobility

The average MBTA Commuter Rail fan in United States is 44.5 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Rhode Island, New York.

Top brand affinities include Boston (magazine), Woodland Park Zoo, WCVB Channel 5 Boston, with strongest over-indexing on Boston (magazine) (24.63× the country average).

Demographically, the MBTA Commuter Rail audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MBTA Commuter Rail fan in United States is more female, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Boston (magazine).

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MBTA Commuter Rail profile in United States.

Audience size
1.7M
in United States
Gender
61.1%♀
38.9% male
Age
44.5
average years
Country rank
#15845
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MBTA Commuter Rail

61.1% are female, 38.9% are male, average age 44.5.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for MBTA Commuter Rail audience in United States
MetricValue
Female61.1%
Male38.9%
Average age44.5
Estimated audience size1,743,662
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the MBTA Commuter Rail audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4927%
50+30%
Fig. 04

Worldwide distribution

99.2%

of the worldwide MBTA Commuter Rail audience comes from United States.

Worldwide audience distribution share by country for MBTA Commuter Rail
CountryShare
United States99.2%
China0.3%
Switzerland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MBTA Commuter Rail audience in United States is strongest.

Fig. 05

Top regions by affinity

MBTA Commuter Rail customers by region in United States
#RegionReachAffinity×
01Massachusetts~1M29.20×
02Rhode Island~70K13.17×
03New Hampshire~20K3.14×
04Maine~7K1.09×
05Connecticut~20K0.89×
06Wyoming~2K0.83×
07South Dakota~3K0.82×
08Alaska~3K0.82×
09North Dakota~3K0.82×
10Montana~4K0.81×
11Nebraska~7K0.79×
12Idaho~7K0.77×
13Mississippi~10K0.76×
14Arkansas~10K0.76×
15New Mexico~7K0.75×
16Hawaii~5K0.73×
17Oklahoma~10K0.71×
18Kansas~10K0.71×
19Iowa~10K0.69×
20Delaware~3K0.65×
21Alabama~20K0.64×
22West Virginia~5K0.64×
23Louisiana~10K0.60×
24Nevada~10K0.59×
25Utah~9K0.59×
26Oregon~10K0.52×
27Missouri~10K0.51×
28Wisconsin~10K0.50×
29Washington, District of Columbia~2K0.47×
30Minnesota~10K0.45×
31Kentucky~9K0.44×
32Arizona~10K0.41×
33Tennessee~10K0.36×
34New York~30K0.35×
35Colorado~10K0.35×
36South Carolina~9K0.34×
37Indiana~10K0.33×
38Washington~10K0.32×
39Maryland~8K0.28×
40Michigan~10K0.26×
41Ohio~10K0.24×
42Illinois~10K0.22×
43Georgia~10K0.22×
44North Carolina~10K0.22×
45New Jersey~10K0.22×
46Virginia~10K0.22×
47Pennsylvania~10K0.20×
48Texas~20K0.16×
49Florida~20K0.15×
50California~20K0.12×
Fig. 06

Affinity by region

Affinity by region — MBTA Commuter Rail, United States
0.12×1.00×29.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MBTA Commuter Rail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MBTA Commuter Rail audience
#·InterestCategoryAffinity×
01Woodland Park ZooTravel & Leisure67.71×
02Boston (magazine)News24.63×
03WCVB Channel 5 BostonMovies & TV21.50×
04Metropolitan Transportation Authority (New York)Cars & Mobility13.00×
05Long Island Rail RoadBusiness & Career11.77×
06Bill BelichickSports9.38×
07Cape CodTravel & Leisure8.48×
08Boston BruinsSports6.04×
09New HampshireTravel & Leisure5.68×
10ConnecticutTravel & Leisure5.37×
11MassachusettsTravel & Leisure5.13×
12VermontTravel & Leisure4.64×
13BostonTravel & Leisure4.03×
14Boston Red SoxSports3.71×
15New EnglandTravel & Leisure3.62×
16JourneyMusic & Radio3.49×
17Boston CelticsSports3.06×
18AmtrakCars & Mobility3.05×
19New England PatriotsSports2.44×
20MemeInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MBTA Commuter Rail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MBTA Commuter Rail audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
Design AffinityPREMIUM1.30×
MindfulnessBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MBTA Commuter Rail audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Social Media UsageJOY0.97×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MBTA Commuter Rail's target market in United States?

MBTA Commuter Rail's target market in United States covers an estimated 1,743,662 people, concentrated in Massachusetts and Rhode Island.

02

What is the gender split and age of MBTA Commuter Rail customers?

61.1% of the MBTA Commuter Rail audience are female, 38.9% are male, with an average age of 44.5 years.

03

Which brands do MBTA Commuter Rail fans like most?

MBTA Commuter Rail fans show strongest brand affinity for Boston (magazine) (24.63×), Woodland Park Zoo (67.71×), and WCVB Channel 5 Boston (21.5×) over the country average.

04

Where do MBTA Commuter Rail fans live in United States?

MBTA Commuter Rail fans in United States are most concentrated in Massachusetts (reach ~1M), Rhode Island (reach ~70K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do MBTA Commuter Rail fans also like?

Beyond MBTA Commuter Rail itself, the audience over-indexes on Woodland Park Zoo (67.71×), WCVB Channel 5 Boston (21.5×), Massachusetts (5.13×), and Bill Belichick (9.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for MBTA Commuter Rail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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