MBTA Commuter Rail Audience in United States

MBTA Commuter Rail logo

MBTA Commuter Rail has an estimated audience of 1,739,484 people in United States. 61.1% are female, 38.9% are male, average age 44.5. Top regions: Massachusetts, Rhode Island, New York. Top brand affinities: Boston (magazine), Woodland Park Zoo, WCVB Channel 5 Boston, Bill Belichick, Massachusetts.

The average MBTA Commuter Rail fan in United States is 44.5 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Rhode Island, New York. Top brand affinities include Boston (magazine), Woodland Park Zoo, WCVB Channel 5 Boston, with strongest over-indexing on Boston (magazine) (24.63× the country average). Demographically, the MBTA Commuter Rail audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of MBTA Commuter Rail fans

Demographic split for MBTA Commuter Rail audience in United States
MetricValue
Female61.1%
Male38.9%
Average age44.5
Estimated audience size1,739,484

Audience persona

The typical MBTA Commuter Rail fan in United States is more female, around 44.5 years old, with strong Extroversion tendencies and a notable affinity for Boston (magazine).

Top regions in United States

Top regions ranked by reach for MBTA Commuter Rail in United States
RegionReachAffinity
Massachusetts1,030,13730.06×
Rhode Island71,00912.82×
New York38,4380.4×
New Hampshire20,8953.05×
Connecticut14,7010.84×
Florida8,7300.07×
California7,0490.04×
Maine6,2461×
Virginia5,3630.13×
Pennsylvania5,2610.09×
Texas4,6760.03×
North Carolina4,2230.08×
New Jersey4,1430.09×
Georgia3,6170.07×
Ohio3,1660.06×
Illinois3,0680.05×
Maryland2,6890.09×
Michigan2,4100.05×
South Carolina2,0470.08×
Indiana1,9110.06×
Washington, District of Columbia1,8100.35×
Tennessee1,6630.05×
Washington1,6180.05×
Colorado1,2960.05×
Kentucky1,2210.06×
Vermont1,1780.39×
Arizona1,0210.03×
Minnesota8790.04×
Missouri7950.03×
Wisconsin7220.03×
Oregon7160.04×
Louisiana6450.03×
Nevada5220.03×
West Virginia5080.06×
Alabama4730.02×
Delaware4650.1×
Utah4560.03×
Mississippi3740.03×
Iowa3180.02×
Oklahoma3050.02×
Hawaii2880.04×
Arkansas2730.02×
Kansas2680.02×
Idaho2350.03×
New Mexico2330.03×
Alaska2170.06×
Nebraska1900.02×
Montana1890.04×
South Dakota1870.05×
North Dakota1820.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MBTA Commuter Rail audience
BrandAffinityCategory
Boston (magazine)24.63×News
Woodland Park Zoo67.71×Travel & Leisure
WCVB Channel 5 Boston21.5×Movies & TV
Bill Belichick9.38×Sports
Massachusetts5.13×Travel & Leisure
Connecticut5.37×Travel & Leisure
Metropolitan Transportation Authority (New York)13×Cars & Mobility
Boston4.03×Travel & Leisure
Vermont4.64×Travel & Leisure
New Hampshire5.68×Travel & Leisure
New England3.62×Travel & Leisure
Boston Bruins6.04×Sports
Boston Celtics3.06×Sports
Boston Red Sox3.71×Sports
Cape Cod8.48×Travel & Leisure
Amtrak3.05×Cars & Mobility
Journey3.49×Music & Radio
Meme1.53×Internet & Social Media
New England Patriots2.44×Sports
Luxembourg12.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MBTA Commuter Rail audience
TraitClusterScore
ExtroversionTHRILL1.55
TravellingTHRILL1.52
Design AffinityPREMIUM1.37
MindfulnessBALANCE1.32
Sports ActivityPOWER1.3
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for MBTA Commuter Rail
CountryShare
United States99.2%
China0.3%
Switzerland0.1%

See MBTA Commuter Rail audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does MBTA Commuter Rail have in United States?

MBTA Commuter Rail has an estimated audience of 1,739,484 people in United States, concentrated in Massachusetts and Rhode Island.

What is the gender split and age of MBTA Commuter Rail fans?

61.1% of MBTA Commuter Rail fans are female, 38.9% are male, with an average age of 44.5 years.

Which brands do MBTA Commuter Rail fans like most?

MBTA Commuter Rail fans show strongest brand affinity for Boston (magazine) (24.63×), Woodland Park Zoo (67.71×), and WCVB Channel 5 Boston (21.5×) over the country average.

Where do MBTA Commuter Rail fans live in United States?

MBTA Commuter Rail fans in United States are most concentrated in Massachusetts (reach 1,030,137), Rhode Island (reach 71,009), and New York (reach 38,438). These three regions account for the largest share of the active audience.

What other brands do MBTA Commuter Rail fans also like?

Beyond MBTA Commuter Rail itself, the audience over-indexes on Woodland Park Zoo (67.71×), WCVB Channel 5 Boston (21.5×), Bill Belichick (9.38×), and Massachusetts (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MBTA Commuter Rail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.