Rascasse Audience Intelligence

Staten Island Ferry Target Market in United States

A data profile of the people who buy, follow and care about Staten Island Ferry in United States — modelled from more than twelve digital signal sources. Staten Island Ferry has an estimated audience of 2,237,867 people in United States.

#3among Public transport in United States#1312among Brand in United States#444in Cars & Mobility

The average Staten Island Ferry fan in United States is 41.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Art Deco, Public transport, FedEx, with strongest over-indexing on Art Deco (7.71× the country average).

Demographically, the Staten Island Ferry audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Staten Island Ferry fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Art Deco.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staten Island Ferry profile in United States.

Audience size
2.2M
in United States
Gender
55.9%♀
44.1% male
Age
41.5
average years
Country rank
#13016
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Staten Island Ferry

55.9% are female, 44.1% are male, average age 41.5.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Staten Island Ferry audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.5
Estimated audience size2,237,867
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Staten Island Ferry audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3924%
40-4928%
50+20%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Staten Island Ferry audience comes from United States.

Worldwide audience distribution share by country for Staten Island Ferry
CountryShare
United States94.4%
Germany3.9%
Italy1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staten Island Ferry audience in United States is strongest.

Fig. 05

Top regions by affinity

Staten Island Ferry customers by region in United States
#RegionReachAffinity×
01New York~2M26.24×
02New Jersey~400K6.26×
03Connecticut~30K1.39×
04Washington, District of Columbia~7K0.97×
05Delaware~6K0.92×
06Pennsylvania~70K0.89×
07Massachusetts~40K0.80×
08Vermont~3K0.76×
09Maine~6K0.71×
10Rhode Island~5K0.71×
11Maryland~30K0.69×
12Virginia~40K0.62×
13Alaska~3K0.62×
14New Hampshire~6K0.60×
15North Dakota~3K0.59×
16South Dakota~3K0.57×
17Montana~4K0.55×
18West Virginia~5K0.50×
19Hawaii~5K0.49×
20Idaho~5K0.44×
21North Carolina~30K0.42×
22Nebraska~5K0.42×
23New Mexico~5K0.42×
24South Carolina~10K0.41×
25Kentucky~10K0.41×
26Mississippi~8K0.41×
27Georgia~30K0.40×
28Utah~8K0.40×
29Arkansas~8K0.40×
30Kansas~7K0.40×
31Florida~60K0.39×
32Ohio~30K0.38×
33Tennessee~20K0.38×
34Iowa~7K0.38×
35Indiana~20K0.37×
36Louisiana~10K0.37×
37Michigan~20K0.36×
38Minnesota~10K0.36×
39Oklahoma~9K0.36×
40Illinois~30K0.35×
41Washington~20K0.35×
42Missouri~10K0.35×
43Wisconsin~10K0.35×
44Oregon~10K0.35×
45Colorado~10K0.34×
46Nevada~8K0.34×
47Alabama~10K0.33×
48California~80K0.31×
49Texas~60K0.31×
50Arizona~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Staten Island Ferry, United States
0.27×1.00×26.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staten Island Ferry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staten Island Ferry audience
#·InterestCategoryAffinity×
01Art DecoArts & Culture7.71×
02LidlShopping5.06×
03Public transportCars & Mobility4.00×
04FedExBusiness & Career2.98×
05American ExpressBusiness & Career2.94×
06Weather forecastingHome & Garden2.93×
07New York KnicksSports2.80×
08Rail transportTravel & Leisure2.72×
09InnovationBusiness & Career2.65×
10Dunkin' DonutsFood & Beverages2.63×
11New York YankeesSports2.60×
12CocktailFood & Beverages2.00×
13SubwayFood & Beverages1.91×
14Burger KingFood & Beverages1.72×
15T-MobileTechnology & Electronics1.65×
16EBayShopping1.60×
17WineFood & Beverages1.58×
18VeganismFood & Beverages1.57×
19CNNMovies & TV1.53×
20Nonprofit organizationPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staten Island Ferry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staten Island Ferry audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.93×
Career OrientationPOWER1.53×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staten Island Ferry audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.48×
Risk AppetiteTHRILL0.50×
TravellingTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Staten Island Ferry's target market in United States?

Staten Island Ferry's target market in United States covers an estimated 2,237,867 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Staten Island Ferry customers?

55.9% of the Staten Island Ferry audience are female, 44.1% are male, with an average age of 41.5 years.

03

Which brands do Staten Island Ferry fans like most?

Staten Island Ferry fans show strongest brand affinity for Art Deco (7.71×), Public transport (4×), and FedEx (2.98×) over the country average.

04

Where do Staten Island Ferry fans live in United States?

Staten Island Ferry fans in United States are most concentrated in New York (reach ~2M), New Jersey (reach ~400K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Staten Island Ferry fans also like?

Beyond Staten Island Ferry itself, the audience over-indexes on Public transport (4×), FedEx (2.98×), American Express (2.94×), and Innovation (2.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Staten Island Ferry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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