Rascasse Audience Intelligence

BNSF Railway Target Market in United States

A data profile of the people who buy, follow and care about BNSF Railway in United States — modelled from more than twelve digital signal sources. BNSF Railway has an estimated audience of 1,241,785 people in United States.

#5among Public transport in United States#2089among Brand in United States#655in Cars & Mobility

The average BNSF Railway fan in United States is 45.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Amtrak, Union Pacific Railroad, Canadian Pacific Railway, with strongest over-indexing on Amtrak (13.78× the country average).

Demographically, the BNSF Railway audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BNSF Railway fan in United States is more male, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Amtrak.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BNSF Railway profile in United States.

Audience size
1.2M
in United States
Gender
33.4%♀
66.6% male
Age
45.9
average years
Country rank
#20357
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BNSF Railway

33.4% are female, 66.6% are male, average age 45.9.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for BNSF Railway audience in United States
MetricValue
Female33.4%
Male66.6%
Average age45.9
Estimated audience size1,241,785
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the BNSF Railway audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4922%
50+40%
Fig. 04

Worldwide distribution

83.6%

of the worldwide BNSF Railway audience comes from United States.

Worldwide audience distribution share by country for BNSF Railway
CountryShare
United States83.6%
India3.2%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BNSF Railway audience in United States is strongest.

Fig. 05

Top regions by affinity

BNSF Railway customers by region in United States
#RegionReachAffinity×
01New Mexico~10K3.67×
02Montana~5K3.12×
03North Dakota~3K2.68×
04Kansas~10K2.37×
05Nebraska~7K2.23×
06South Dakota~3K2.22×
07Oregon~10K1.93×
08Mississippi~10K1.89×
09Wyoming~2K1.86×
10Tennessee~20K1.76×
11Oklahoma~10K1.71×
12Colorado~20K1.60×
13Illinois~30K1.49×
14Arkansas~8K1.49×
15Iowa~7K1.39×
16Minnesota~10K1.32×
17Texas~70K1.31×
18Missouri~10K1.30×
19Washington~10K1.21×
20California~70K1.08×
21Arizona~10K0.94×
22Alaska~1K0.86×
23Rhode Island~2K0.82×
24Alabama~7K0.80×
25Delaware~1K0.79×
26Hawaii~2K0.78×
27Louisiana~6K0.75×
28Maine~2K0.75×
29Idaho~2K0.74×
30New Hampshire~2K0.74×
31West Virginia~2K0.73×
32Washington, District of Columbia~1K0.71×
33Wisconsin~5K0.59×
34Nevada~3K0.57×
35Utah~3K0.57×
36Connecticut~3K0.56×
37Kentucky~4K0.55×
38Indiana~6K0.54×
39South Carolina~5K0.50×
40Georgia~9K0.47×
41Virginia~7K0.45×
42Maryland~5K0.45×
43Michigan~7K0.42×
44Massachusetts~5K0.42×
45Ohio~8K0.41×
46North Carolina~7K0.39×
47New Jersey~6K0.39×
48Pennsylvania~8K0.38×
49New York~10K0.32×
50Florida~10K0.31×
Fig. 06

Affinity by region

Affinity by region — BNSF Railway, United States
0.31×1.00×3.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BNSF Railway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BNSF Railway audience
#·InterestCategoryAffinity×
01Kansas City Southern RailwayCars & Mobility106.65×
02AdriatiqueMusic & Radio104.57×
03Soo Line RailroadNGO / Political Party103.63×
04Canadian Pacific RailwayCars & Mobility93.70×
05Railfan & Railroad MagazineWebsite / Newspaper / Magazine92.18×
06Ariel AtomCars & Mobility86.03×
07CSX TransportationCars & Mobility77.68×
08Norfolk Southern RailwayCars & Mobility65.45×
09Model Railroad HobbyistTopic59.24×
10Metro-North RailroadCars & Mobility51.07×
11Model Railroader magazineWebsite / Newspaper / Magazine50.62×
12Union Pacific RailroadCars & Mobility49.31×
13alien vs predatorMovies & TV40.28×
14Planes, Trains and AutomobilesMovies & TV31.16×
15no country for old menMovies & TV19.30×
16Rail transport modellingCars & Mobility15.56×
17Matt DamonMovies & TV14.92×
18AmtrakCars & Mobility13.78×
19Rail freight transportCars & Mobility12.76×
20Public transportCars & Mobility5.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BNSF Railway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BNSF Railway audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.46×
Luxury OrientationPREMIUM1.40×
Pet OwnershipJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BNSF Railway audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
CreativityOPEN0.81×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BNSF Railway's target market in United States?

BNSF Railway's target market in United States covers an estimated 1,241,785 people, concentrated in California and Texas.

02

What is the gender split and age of BNSF Railway customers?

33.4% of the BNSF Railway audience are female, 66.6% are male, with an average age of 45.9 years.

03

Which brands do BNSF Railway fans like most?

BNSF Railway fans show strongest brand affinity for Amtrak (13.78×), Union Pacific Railroad (49.31×), and Canadian Pacific Railway (93.7×) over the country average.

04

Where do BNSF Railway fans live in United States?

BNSF Railway fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BNSF Railway fans also like?

Beyond BNSF Railway itself, the audience over-indexes on Union Pacific Railroad (49.31×), Canadian Pacific Railway (93.7×), Planes, Trains and Automobiles (31.16×), and Matt Damon (14.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in United States

See BNSF Railway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BNSF Railway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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