BNSF Railway Audience in United States

BNSF Railway logo

BNSF Railway has an estimated audience of 614,672 people in United States. 33.4% are female, 66.6% are male, average age 45.9. Top regions: California, Texas, Illinois. Top brand affinities: Amtrak, Metro-North Railroad, Canadian Pacific Railway, Planes, Trains and Automobiles, CSX Transportation.

The average BNSF Railway fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Amtrak, Metro-North Railroad, Canadian Pacific Railway, with strongest over-indexing on Amtrak (13.78× the country average). Demographically, the BNSF Railway audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of BNSF Railway fans

Demographic split for BNSF Railway audience in United States
MetricValue
Female33.4%
Male66.6%
Average age45.9
Estimated audience size614,672

Audience persona

The typical BNSF Railway fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Amtrak.

Top regions in United States

Top regions ranked by reach for BNSF Railway in United States
RegionReachAffinity
California86,5481.28×
Texas70,3221.33×
Illinois31,8411.55×
Tennessee20,3321.65×
Colorado17,1821.77×
Washington16,8001.36×
Oregon14,1782.01×
Arizona13,1131.04×
New Mexico13,0354.23×
Minnesota13,0151.48×
Kansas11,7232.42×
Oklahoma11,7191.72×
Missouri11,6701.18×
Florida10,2730.25×
New York9,8420.29×
Mississippi9,8361.94×
Georgia8,1380.43×
Arkansas8,0141.58×
Nebraska7,6262.47×
Iowa7,1081.4×
Alabama6,8470.8×
Ohio5,8800.31×
Pennsylvania5,8550.28×
Virginia5,6560.38×
Montana5,5143.23×
Indiana5,2090.46×
Louisiana5,0750.64×
North Carolina5,0360.27×
Michigan5,0050.31×
Wisconsin5,0020.54×
North Dakota3,8463.05×
New Jersey3,8000.24×
South Dakota3,5402.49×
Massachusetts3,2470.27×
Maryland2,6880.25×
South Carolina2,5130.27×
Nevada2,4230.41×
Kentucky2,3970.31×
Utah2,1690.39×
Wyoming1,7131.88×
Idaho1,6580.54×
Connecticut1,2090.2×
Washington, District of Columbia9960.54×
West Virginia7150.25×
New Hampshire4740.2×
Maine4570.21×
Hawaii4210.16×
Delaware3200.19×
Alaska2940.22×
Rhode Island2680.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BNSF Railway audience
BrandAffinityCategory
Amtrak13.78×Cars & Mobility
Metro-North Railroad51.07×Cars & Mobility
Canadian Pacific Railway93.7×Cars & Mobility
Planes, Trains and Automobiles31.16×Movies & TV
CSX Transportation77.68×Cars & Mobility
Matt Damon14.92×Movies & TV
Union Pacific Railroad49.31×Cars & Mobility
alien vs predator40.28×Movies & TV
Railfan & Railroad Magazine92.18×
no country for old men19.3×Movies & TV
Norfolk Southern Railway65.45×Cars & Mobility
Kansas City Southern Railway106.65×Cars & Mobility
Ariel Atom86.03×Cars & Mobility
Model Railroad Hobbyist59.24×
Public transport5.82×Cars & Mobility
Soo Line Railroad103.63×
Rail freight transport12.76×Cars & Mobility
Model Railroader magazine50.62×
Rail transport modelling15.56×Cars & Mobility
Indian Railways54.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BNSF Railway audience
TraitClusterScore
PatriotismCONSERVATISM6.87
Need for SecurityCONSERVATISM2.08
Career OrientationPOWER1.79
DIY MentalityTHRILL1.57
IndividualismJOY1.56
Community OrientationOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for BNSF Railway
CountryShare
United States71.8%
India5.5%
Canada4.8%

See BNSF Railway audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does BNSF Railway have in United States?

BNSF Railway has an estimated audience of 614,672 people in United States, concentrated in California and Texas.

What is the gender split and age of BNSF Railway fans?

33.4% of BNSF Railway fans are female, 66.6% are male, with an average age of 45.9 years.

Which brands do BNSF Railway fans like most?

BNSF Railway fans show strongest brand affinity for Amtrak (13.78×), Metro-North Railroad (51.07×), and Canadian Pacific Railway (93.7×) over the country average.

Where do BNSF Railway fans live in United States?

BNSF Railway fans in United States are most concentrated in California (reach 86,548), Texas (reach 70,322), and Illinois (reach 31,841). These three regions account for the largest share of the active audience.

What other brands do BNSF Railway fans also like?

Beyond BNSF Railway itself, the audience over-indexes on Metro-North Railroad (51.07×), Canadian Pacific Railway (93.7×), Planes, Trains and Automobiles (31.16×), and CSX Transportation (77.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BNSF Railway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.