Amtrak Audience in United States

Amtrak logo

Amtrak has an estimated audience of 19,326,704 people in United States. 49.6% are female, 50.4% are male, average age 44.9. Top regions: California, New York, Pennsylvania. Top brand affinities: Metro-North Railroad, Road America, CSX Transportation, Spirit Halloween, The Fog.

The average Amtrak fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Metro-North Railroad, Road America, CSX Transportation, with strongest over-indexing on Metro-North Railroad (25.65× the country average). Demographically, the Amtrak audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Amtrak fans

Demographic split for Amtrak audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.9
Estimated audience size19,326,704

Audience persona

The typical Amtrak fan in United States is balanced, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Metro-North Railroad.

Top regions in United States

Top regions ranked by reach for Amtrak in United States
RegionReachAffinity
California2,301,4651.08×
New York2,118,4721.96×
Pennsylvania1,113,0641.71×
Virginia1,068,8222.27×
Illinois978,7371.52×
Florida875,3680.67×
Maryland814,9972.45×
Massachusetts723,0781.9×
Texas653,4340.39×
North Carolina647,2671.11×
New Jersey622,7951.27×
Michigan475,0050.94×
Washington442,8941.14×
Connecticut367,4131.9×
Missouri333,8831.07×
Oregon315,1161.42×
Georgia298,0450.5×
Wisconsin291,1441×
Washington, District of Columbia263,3014.53×
Ohio252,5060.42×
South Carolina210,3040.72×
Minnesota203,9940.74×
Indiana191,9070.54×
Rhode Island157,9072.57×
Colorado149,5990.49×
Arizona148,1750.38×
Tennessee142,0360.37×
Louisiana135,2790.54×
Delaware113,1292.12×
Mississippi106,8660.67×
Kansas101,3260.67×
Alabama97,7810.36×
Iowa89,7570.56×
Oklahoma87,1230.41×
Nevada83,3590.45×
Maine82,8511.2×
New Hampshire73,9240.97×
Arkansas71,5330.45×
Kentucky69,9030.29×
New Mexico68,4090.71×
Utah58,5910.34×
Vermont55,5291.64×
Nebraska54,2910.56×
West Virginia54,0350.6×
North Dakota46,7101.18×
Montana45,7650.85×
Idaho30,6290.32×
Hawaii19,7860.24×
South Dakota13,7150.31×
Alaska10,5810.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amtrak audience
BrandAffinityCategory
Metro-North Railroad25.65×Cars & Mobility
Road America31.43×Sports
CSX Transportation40.73×Cars & Mobility
Spirit Halloween4.27×Kids & Family
The Fog26.99×Movies & TV
Enterprise Rent-A-Car3.89×Cars & Mobility
Nathan Fillion8.39×Movies & TV
Rail transport modelling10.32×Cars & Mobility
Pinup Fashion20.35×Fashion & Accessoires
Daddy Day Care14.72×Movies & TV
Rail transport2.81×Travel & Leisure
Union Pacific Railroad16.82×Cars & Mobility
Harry Potter1.54×Movies & TV
Creative Crafts12.08×Home & Garden
Model Railroad Hobbyist25.39×
Gremlins5.88×Movies & TV
Railfan & Railroad Magazine31.16×
Model Railroader magazine25.64×
Rokit33.71×Fashion & Accessoires
Rail freight transport6.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amtrak audience
TraitClusterScore
TravellingTHRILL1.74
Community OrientationOPEN1.55
PatriotismCONSERVATISM1.45
Quality AwarenessPREMIUM1.45
Career OrientationPOWER1.4
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Amtrak
CountryShare
United States88.4%
China2.1%
Canada1.1%

See Amtrak audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Amtrak have in United States?

Amtrak has an estimated audience of 19,326,704 people in United States, concentrated in California and New York.

What is the gender split and age of Amtrak fans?

49.6% of Amtrak fans are female, 50.4% are male, with an average age of 44.9 years.

Which brands do Amtrak fans like most?

Amtrak fans show strongest brand affinity for Metro-North Railroad (25.65×), Road America (31.43×), and CSX Transportation (40.73×) over the country average.

Where do Amtrak fans live in United States?

Amtrak fans in United States are most concentrated in California (reach 2,301,465), New York (reach 2,118,472), and Pennsylvania (reach 1,113,064). These three regions account for the largest share of the active audience.

What other brands do Amtrak fans also like?

Beyond Amtrak itself, the audience over-indexes on Road America (31.43×), CSX Transportation (40.73×), Spirit Halloween (4.27×), and The Fog (26.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amtrak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.