Rascasse Audience Intelligence

Amtrak Target Market in United States

A data profile of the people who buy, follow and care about Amtrak in United States — modelled from more than twelve digital signal sources. Amtrak has an estimated audience of 20,511,035 people in United States.

#162among Brand in United States#51in Cars & Mobility

The average Amtrak fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Virginia.

Top brand affinities include Long Island Rail Road, Road America, CSX Transportation, with strongest over-indexing on Long Island Rail Road (19.69× the country average).

Demographically, the Amtrak audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amtrak fan in United States is balanced, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Long Island Rail Road.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amtrak profile in United States.

Audience size
20.5M
in United States
Gender
49.6%♀
50.4% male
Age
44.9
average years
Country rank
#1594
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amtrak

49.6% are female, 50.4% are male, average age 44.9.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Amtrak audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.9
Estimated audience size20,511,035
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Amtrak audience in United States
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

89.0%

of the worldwide Amtrak audience comes from United States.

Worldwide audience distribution share by country for Amtrak
CountryShare
United States89.0%
China2.0%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amtrak audience in United States is strongest.

Fig. 05

Top regions by affinity

Amtrak customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~300K4.66×
02Rhode Island~200K2.65×
03Maryland~800K2.44×
04Virginia~1M2.29×
05Delaware~100K2.21×
06New York~2M1.86×
07Connecticut~400K1.82×
08Massachusetts~700K1.81×
09Vermont~60K1.73×
10Pennsylvania~1M1.65×
11Oregon~300K1.41×
12Illinois~900K1.40×
13Maine~90K1.23×
14New Jersey~600K1.20×
15North Dakota~50K1.19×
16Washington~400K1.14×
17Missouri~300K1.08×
18North Carolina~600K1.07×
19California~2M1.02×
20New Hampshire~70K0.98×
21Wisconsin~300K0.96×
22Michigan~500K0.93×
23Montana~50K0.86×
24Mississippi~100K0.84×
25New Mexico~70K0.73×
26South Carolina~200K0.72×
27Minnesota~200K0.69×
28Kansas~100K0.67×
29Florida~900K0.66×
30Louisiana~200K0.64×
31West Virginia~60K0.62×
32Nebraska~50K0.56×
33Iowa~90K0.55×
34Georgia~300K0.52×
35Indiana~200K0.52×
36Colorado~100K0.47×
37Arkansas~70K0.46×
38Nevada~80K0.45×
39Alabama~100K0.44×
40Ohio~200K0.41×
41Oklahoma~90K0.40×
42Arizona~100K0.38×
43Texas~600K0.37×
44Tennessee~100K0.36×
45Utah~60K0.35×
46Idaho~30K0.33×
47South Dakota~10K0.32×
48Alaska~10K0.30×
49Kentucky~70K0.29×
50Hawaii~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Amtrak, United States
0.24×1.00×4.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amtrak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amtrak audience
#·InterestCategoryAffinity×
01CSX TransportationCars & Mobility40.73×
02Road AmericaSports31.43×
03Railfan & Railroad MagazineWebsite / Newspaper / Magazine31.16×
04The FogMovies & TV26.99×
05Metro-North RailroadCars & Mobility25.65×
06Model Railroader magazineWebsite / Newspaper / Magazine25.64×
07Model Railroad HobbyistTopic25.39×
08Pinup FashionFashion & Accessoires20.35×
09Long Island Rail RoadBusiness & Career19.69×
10Union Pacific RailroadCars & Mobility16.82×
11Daddy Day CareMovies & TV14.72×
12BNSF RailwayCars & Mobility13.79×
13Creative CraftsHome & Garden12.08×
14Rail transport modellingCars & Mobility10.32×
15Nathan FillionMovies & TV8.39×
16GremlinsMovies & TV5.88×
17Spirit HalloweenKids & Family4.27×
18Enterprise Rent-A-CarCars & Mobility3.89×
19Rail transportTravel & Leisure2.81×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amtrak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amtrak audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.32×
TravellingTHRILL1.31×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amtrak audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
ExtroversionTHRILL0.83×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amtrak's target market in United States?

Amtrak's target market in United States covers an estimated 20,511,035 people, concentrated in California and New York.

02

What is the gender split and age of Amtrak customers?

49.6% of the Amtrak audience are female, 50.4% are male, with an average age of 44.9 years.

03

Which brands do Amtrak fans like most?

Amtrak fans show strongest brand affinity for Long Island Rail Road (19.69×), Road America (31.43×), and CSX Transportation (40.73×) over the country average.

04

Where do Amtrak fans live in United States?

Amtrak fans in United States are most concentrated in California (reach ~2M), New York (reach ~2M), and Virginia (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Amtrak fans also like?

Beyond Amtrak itself, the audience over-indexes on Road America (31.43×), CSX Transportation (40.73×), Spirit Halloween (4.27×), and Enterprise Rent-A-Car (3.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Amtrak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amtrak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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