Creative Crafts Audience in United States

Creative Crafts has an estimated audience of 1,222,188 people in United States. 62.3% are female, 37.7% are male, average age 34.4. Top regions: Louisiana, Texas, California. Top brand affinities: Scott Eastwood, Planet Fitness, Amtrak, Bohemian style, Diaper bag.

The average Creative Crafts fan in United States is 34.4 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Scott Eastwood, Planet Fitness, Amtrak, with strongest over-indexing on Scott Eastwood (20× the country average). Demographically, the Creative Crafts audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Creative Crafts fans

Demographic split for Creative Crafts audience in United States
MetricValue
Female62.3%
Male37.7%
Average age34.4
Estimated audience size1,222,188

Audience persona

The typical Creative Crafts fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Scott Eastwood.

Top regions in United States

Top regions ranked by reach for Creative Crafts in United States
RegionReachAffinity
Louisiana125,2647.95×
Texas62,9620.6×
California53,2940.4×
Florida44,8150.54×
New York38,3380.56×
Pennsylvania32,5320.79×
North Carolina21,6800.59×
Ohio18,7760.5×
Illinois17,9740.44×
Indiana16,7270.75×
Michigan15,4200.48×
Virginia14,9780.5×
Georgia14,4920.38×
Tennessee12,5750.51×
Missouri12,2720.62×
Washington12,0370.49×
New Jersey11,0440.36×
Arizona10,2950.41×
Massachusetts10,2750.43×
Colorado10,0030.52×
Mississippi9,9680.99×
Wisconsin9,2960.51×
South Carolina8,3240.45×
Maryland8,0900.38×
Kentucky7,9550.52×
Minnesota7,8900.45×
Arkansas7,6750.76×
Oklahoma7,5060.55×
Iowa7,2160.72×
Alabama7,1500.42×
Oregon6,9330.49×
Kansas6,5880.68×
West Virginia6,5831.16×
Alaska6,5702.51×
Utah6,4610.59×
Connecticut6,1880.5×
Idaho6,0790.99×
Hawaii5,8081.11×
Montana5,7271.69×
South Dakota5,6532×
North Dakota5,5042.19×
New Hampshire5,4241.13×
Wyoming5,3262.94×
Nebraska5,3120.87×
New Mexico5,2840.86×
Nevada5,2670.45×
Rhode Island5,2381.35×
Maine5,2351.2×
Vermont5,1522.4×
Delaware4,6911.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Creative Crafts audience
BrandAffinityCategory
Scott Eastwood20×Movies & TV
Planet Fitness3.98×Sports
Amtrak7.11×Cars & Mobility
Bohemian style7.69×Fashion & Accessoires
Diaper bag5.74×Kids & Family
Ceramic art10.26×Arts & Culture
Hairbrush5.77×Beauty & Wellness
Fine-art photography6.09×Technology & Electronics
Katee Sackhoff16.37×Movies & TV
Firehouse Subs7.39×Food & Beverages
Gypsy style7.93×Fashion & Accessoires
Unique Gifts5.71×Shopping
Travel photography4.36×Technology & Electronics
Al Nassr FC11.67×Sports
Lace wig3.44×Beauty & Wellness
Bass guitar3.05×Music & Radio
Hair dryer4.23×Beauty & Wellness
Alison Brie7.28×Movies & TV
Metaphysics3.24×Business & Career
Long hair3.69×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Creative Crafts audience
TraitClusterScore
Design AffinityPREMIUM1.95
TravellingTHRILL1.51
Quality AwarenessPREMIUM1.44
Luxury OrientationPREMIUM1.4
Early Adopter MentalityPOWER1.21
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Creative Crafts
CountryShare
United States24.4%
Japan8.4%
Australia7.8%

See Creative Crafts audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Creative Crafts have in United States?

Creative Crafts has an estimated audience of 1,222,188 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Creative Crafts fans?

62.3% of Creative Crafts fans are female, 37.7% are male, with an average age of 34.4 years.

Which brands do Creative Crafts fans like most?

Creative Crafts fans show strongest brand affinity for Scott Eastwood (20×), Planet Fitness (3.98×), and Amtrak (7.11×) over the country average.

Where do Creative Crafts fans live in United States?

Creative Crafts fans in United States are most concentrated in Louisiana (reach 125,264), Texas (reach 62,962), and California (reach 53,294). These three regions account for the largest share of the active audience.

What other brands do Creative Crafts fans also like?

Beyond Creative Crafts itself, the audience over-indexes on Planet Fitness (3.98×), Amtrak (7.11×), Bohemian style (7.69×), and Diaper bag (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Creative Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.