Rascasse Audience Intelligence

Creative Crafts Audience in United States

A data profile of the people who buy, follow and care about Creative Crafts in United States — modelled from more than twelve digital signal sources. Creative Crafts has an estimated audience of 1,222,188 people in United States.

#8009among Topic in United States#1031in Home & Garden

The average Creative Crafts fan in United States is 34.4 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, California, Texas.

Top brand affinities include Amtrak, City Bank, Firehouse Subs, with strongest over-indexing on Amtrak (12.08× the country average).

Demographically, the Creative Crafts audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Creative Crafts fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Amtrak.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Creative Crafts profile in United States.

Audience size
1.2M
in United States
Gender
62.3%♀
37.7% male
Age
34.4
average years
Country rank
#20603
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Creative Crafts fans

62.3% are female, 37.7% are male, average age 34.4.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Creative Crafts audience in United States
MetricValue
Female62.3%
Male37.7%
Average age34.4
Estimated audience size1,222,188
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Creative Crafts audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Creative Crafts audience comes from United States.

Worldwide audience distribution share by country for Creative Crafts
CountryShare
United States24.4%
Japan8.4%
Australia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Creative Crafts audience in United States is strongest.

Fig. 05

Top regions by affinity

Creative Crafts fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K7.01×
02Alaska~3K1.30×
03Vermont~3K1.24×
04South Dakota~3K1.19×
05North Dakota~3K1.15×
06Montana~4K1.14×
07Delaware~4K1.07×
08Rhode Island~4K1.05×
09West Virginia~6K1.04×
10New Hampshire~5K1.03×
11Maine~5K1.03×
12Hawaii~5K1.01×
13Mississippi~10K1.00×
14Idaho~6K1.00×
15Washington, District of Columbia~4K0.99×
16New Mexico~6K0.98×
17Nebraska~6K0.98×
18Arkansas~10K0.95×
19Iowa~9K0.94×
20Kansas~9K0.94×
21Pennsylvania~40K0.92×
22Utah~10K0.92×
23Oklahoma~10K0.91×
24Kentucky~10K0.90×
25South Carolina~20K0.89×
26Connecticut~10K0.89×
27Nevada~10K0.89×
28Indiana~20K0.88×
29Alabama~20K0.88×
30Oregon~10K0.88×
31Missouri~20K0.87×
32Wisconsin~20K0.86×
33Minnesota~10K0.85×
34Tennessee~20K0.84×
35Colorado~20K0.84×
36Maryland~20K0.83×
37Michigan~30K0.82×
38Arizona~20K0.81×
39Virginia~20K0.80×
40Washington~20K0.80×
41Massachusetts~20K0.80×
42North Carolina~30K0.78×
43Ohio~30K0.77×
44New Jersey~20K0.77×
45Georgia~30K0.76×
46Illinois~30K0.73×
47New York~50K0.70×
48Florida~60K0.67×
49Texas~70K0.65×
50California~80K0.57×
Fig. 06

Affinity by region

Affinity by region — Creative Crafts, United States
0.57×1.00×7.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Creative Crafts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Creative Crafts audience
#·InterestCategoryAffinity×
01Ming-Na WenMovies & TV20.00×
02Katee SackhoffMovies & TV20.00×
03AesopBeauty & Wellness18.91×
04Taika WaititiMovies & TV17.97×
05UpToDateHealth14.57×
06Ceramic artArts & Culture12.40×
07AmtrakCars & Mobility12.08×
08Firehouse SubsFood & Beverages12.06×
09Rami MalekMovies & TV11.88×
10City BankBusiness & Career11.69×
11Al Nassr FCSports11.03×
12Alison BrieMovies & TV9.06×
13Gypsy styleFashion & Accessoires8.86×
14Paleolithic dietHealth7.21×
15Bohemian styleFashion & Accessoires7.05×
16Unique GiftsShopping7.02×
17PorcelainHome & Garden6.42×
18HairbrushBeauty & Wellness5.08×
19Nothing Bundt CakesFood & Beverages4.58×
20Spirit HalloweenKids & Family4.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Creative Crafts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Creative Crafts audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.83×
TravellingTHRILL1.59×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Creative Crafts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Sports ActivityPOWER0.93×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Creative Crafts have in United States?

Creative Crafts has an estimated audience of 1,222,188 people in United States, concentrated in Louisiana and California.

02

What is the gender split and age of Creative Crafts fans?

62.3% of Creative Crafts fans are female, 37.7% are male, with an average age of 34.4 years.

03

Which brands do Creative Crafts fans like most?

Creative Crafts fans show strongest brand affinity for Amtrak (12.08×), City Bank (11.69×), and Firehouse Subs (12.06×) over the country average.

04

Where do Creative Crafts fans live in United States?

Creative Crafts fans in United States are most concentrated in Louisiana (reach ~100K), California (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Creative Crafts fans also like?

Beyond Creative Crafts itself, the audience over-indexes on City Bank (11.69×), Firehouse Subs (12.06×), Ming-Na Wen (20×), and Aesop (18.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Creative Crafts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Creative Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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