Firehouse Subs Audience in United States

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Firehouse Subs has an estimated audience of 8,576,171 people in United States. 53.4% are female, 46.6% are male, average age 38.1. Top regions: Florida, Texas, Georgia. Top brand affinities: Penn Station (restaurant), Panera Bread, Subway, Five Guys, Potbelly Sandwich Works.

The average Firehouse Subs fan in United States is 38.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Penn Station (restaurant), Panera Bread, Subway, with strongest over-indexing on Penn Station (restaurant) (15.98× the country average). Demographically, the Firehouse Subs audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Firehouse Subs fans

Demographic split for Firehouse Subs audience in United States
MetricValue
Female53.4%
Male46.6%
Average age38.1
Estimated audience size8,576,171

Audience persona

The typical Firehouse Subs fan in United States is balanced, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Penn Station (restaurant).

Top regions in United States

Top regions ranked by reach for Firehouse Subs in United States
RegionReachAffinity
Florida942,2491.62×
Texas936,8421.27×
Georgia586,0702.22×
North Carolina415,9691.61×
Tennessee411,0322.39×
California377,3240.4×
South Carolina362,6162.81×
Alabama288,7082.41×
Ohio266,8341.01×
Virginia256,2941.23×
Arizona237,8881.36×
Michigan233,4811.04×
Missouri220,6921.6×
Louisiana175,3381.59×
Colorado158,0801.17×
Wisconsin150,3521.17×
Illinois149,7320.52×
Mississippi127,4961.8×
Indiana125,0870.8×
Pennsylvania121,5390.42×
Maryland112,5680.76×
Kentucky111,1291.03×
Washington109,7850.64×
Arkansas109,2701.55×
Oklahoma104,0621.09×
New York95,2230.2×
Nevada93,1171.12×
Utah91,3791.19×
Minnesota85,5740.7×
Kansas79,2161.17×
Oregon70,1310.71×
Iowa58,6000.83×
New Mexico57,4121.33×
Nebraska50,3251.17×
New Jersey49,0580.22×
Idaho46,2841.08×
Maine34,2451.11×
West Virginia33,9090.85×
Massachusetts23,4570.14×
South Dakota16,3640.83×
Alaska16,2400.89×
North Dakota14,7950.84×
Montana13,8880.58×
Connecticut13,8080.16×
Wyoming10,4620.82×
New Hampshire10,2480.3×
Vermont7,4230.49×
Washington, District of Columbia7,1940.28×
Rhode Island7,0300.26×
Delaware3,5840.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firehouse Subs audience
BrandAffinityCategory
Penn Station (restaurant)15.98×Food & Beverages
Panera Bread5.24×Food & Beverages
Subway4.34×Food & Beverages
Five Guys6.46×Food & Beverages
Potbelly Sandwich Works11.26×Food & Beverages
Rutgers Scarlet Knights football19.86×Sports
Taco Bell3.27×Food & Beverages
Shake Shack6.74×Food & Beverages
Roast beef14.92×Food & Beverages
Whataburger4.41×Food & Beverages
Burger King2.94×Food & Beverages
Jack in the Box4.64×Food & Beverages
Quiznos13.39×Food & Beverages
Zaxby's5.91×Food & Beverages
Pizza Hut2.42×Food & Beverages
Arby's3.85×Food & Beverages
Panda Express2.81×Food & Beverages
Chick-fil-A2.21×Food & Beverages
Popeyes Louisiana Kitchen4.25×Food & Beverages
Chipotle Mexican Grill2.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firehouse Subs audience
TraitClusterScore
Convenience OrientationPREMIUM1.46
IndulgenceJOY1.28
Pet OwnershipJOY1.23
Career OrientationPOWER1.21
PatriotismCONSERVATISM1.19
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Firehouse Subs
CountryShare
United States81.7%
Canada14.4%
Japan0.6%

See Firehouse Subs audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Firehouse Subs have in United States?

Firehouse Subs has an estimated audience of 8,576,171 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Firehouse Subs fans?

53.4% of Firehouse Subs fans are female, 46.6% are male, with an average age of 38.1 years.

Which brands do Firehouse Subs fans like most?

Firehouse Subs fans show strongest brand affinity for Penn Station (restaurant) (15.98×), Panera Bread (5.24×), and Subway (4.34×) over the country average.

Where do Firehouse Subs fans live in United States?

Firehouse Subs fans in United States are most concentrated in Florida (reach 942,249), Texas (reach 936,842), and Georgia (reach 586,070). These three regions account for the largest share of the active audience.

What other brands do Firehouse Subs fans also like?

Beyond Firehouse Subs itself, the audience over-indexes on Panera Bread (5.24×), Subway (4.34×), Five Guys (6.46×), and Potbelly Sandwich Works (11.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firehouse Subs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.