Rascasse Audience Intelligence

Firehouse Subs Target Market in United States

A data profile of the people who buy, follow and care about Firehouse Subs in United States — modelled from more than twelve digital signal sources. Firehouse Subs has an estimated audience of 8,791,940 people in United States.

#408among Brand in United States#306in Food & Beverages

The average Firehouse Subs fan in United States is 38.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Jimmy John's, Penn Station (restaurant), Jersey Mike's Subs, with strongest over-indexing on Jimmy John's (13.12× the country average).

Demographically, the Firehouse Subs audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Firehouse Subs fan in United States is balanced, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Jimmy John's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firehouse Subs profile in United States.

Audience size
8.8M
in United States
Gender
53.4%♀
46.6% male
Age
38.1
average years
Country rank
#4056
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Firehouse Subs

53.4% are female, 46.6% are male, average age 38.1.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Firehouse Subs audience in United States
MetricValue
Female53.4%
Male46.6%
Average age38.1
Estimated audience size8,791,940
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Firehouse Subs audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4923%
50+14%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Firehouse Subs audience comes from United States.

Worldwide audience distribution share by country for Firehouse Subs
CountryShare
United States82.1%
Canada14.1%
Japan0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firehouse Subs audience in United States is strongest.

Fig. 05

Top regions by affinity

Firehouse Subs customers by region in United States
#RegionReachAffinity×
01South Carolina~300K2.66×
02Alabama~300K2.43×
03Tennessee~400K2.32×
04Georgia~500K2.05×
05Mississippi~100K1.91×
06Louisiana~200K1.63×
07Florida~900K1.56×
08Missouri~200K1.54×
09North Carolina~400K1.53×
10Arkansas~100K1.53×
11New Mexico~60K1.43×
12Arizona~200K1.33×
13Texas~900K1.22×
14Virginia~200K1.20×
15Utah~90K1.18×
16Colorado~200K1.15×
17Kansas~80K1.15×
18Wisconsin~100K1.14×
19Maine~30K1.13×
20Kentucky~100K1.12×
21Nebraska~50K1.11×
22Idaho~50K1.10×
23Oklahoma~100K1.08×
24Alaska~20K1.06×
25Nevada~90K1.04×
26Michigan~200K1.00×
27Ohio~300K0.99×
28North Dakota~20K0.99×
29Wyoming~10K0.93×
30West Virginia~40K0.90×
31South Dakota~20K0.87×
32Iowa~60K0.83×
33Indiana~100K0.78×
34Maryland~100K0.74×
35Minnesota~90K0.72×
36Oregon~70K0.71×
37Vermont~10K0.65×
38Montana~20K0.63×
39Washington~100K0.60×
40Illinois~100K0.49×
41Pennsylvania~100K0.43×
42California~400K0.39×
43Rhode Island~9K0.34×
44New Hampshire~10K0.29×
45Washington, District of Columbia~8K0.29×
46New Jersey~50K0.22×
47New York~100K0.21×
48Connecticut~20K0.18×
49Hawaii~6K0.16×
50Massachusetts~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Firehouse Subs, United States
0.14×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firehouse Subs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firehouse Subs audience
#·InterestCategoryAffinity×
01Rutgers Scarlet Knights footballSports19.86×
02Penn Station (restaurant)Food & Beverages15.98×
03Roast beefFood & Beverages14.92×
04QuiznosFood & Beverages13.39×
05Jersey Mike's SubsFood & Beverages13.24×
06Jimmy John'sFood & Beverages13.12×
07Potbelly Sandwich WorksFood & Beverages11.26×
08Shake ShackFood & Beverages6.74×
09Five GuysFood & Beverages6.46×
10Zaxby'sFood & Beverages5.91×
11Panera BreadFood & Beverages5.24×
12Jack in the BoxFood & Beverages4.64×
13WhataburgerFood & Beverages4.41×
14SubwayFood & Beverages4.34×
15Popeyes Louisiana KitchenFood & Beverages4.25×
16Arby'sFood & Beverages3.85×
17Taco BellFood & Beverages3.27×
18Wendy'sFood & Beverages3.09×
19Burger KingFood & Beverages2.94×
20Pizza HutFood & Beverages2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firehouse Subs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firehouse Subs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
IndulgenceJOY1.04×
MindfulnessBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firehouse Subs audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
CreativityOPEN0.81×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Firehouse Subs's target market in United States?

Firehouse Subs's target market in United States covers an estimated 8,791,940 people, concentrated in Florida and Texas.

02

What is the gender split and age of Firehouse Subs customers?

53.4% of the Firehouse Subs audience are female, 46.6% are male, with an average age of 38.1 years.

03

Which brands do Firehouse Subs fans like most?

Firehouse Subs fans show strongest brand affinity for Jimmy John's (13.12×), Penn Station (restaurant) (15.98×), and Jersey Mike's Subs (13.24×) over the country average.

04

Where do Firehouse Subs fans live in United States?

Firehouse Subs fans in United States are most concentrated in Florida (reach ~900K), Texas (reach ~900K), and Georgia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Firehouse Subs fans also like?

Beyond Firehouse Subs itself, the audience over-indexes on Penn Station (restaurant) (15.98×), Jersey Mike's Subs (13.24×), Panera Bread (5.24×), and Subway (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Firehouse Subs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Firehouse Subs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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