Potbelly Sandwich Works Audience in United States
Potbelly Sandwich Works has an estimated audience of 6,244,878 people in United States. 52.2% are female, 47.8% are male, average age 37.2. Top brand affinities: Whataburger, Panera Bread, PSV Eindhoven, Noodles & Company, Fruit salad.
Top brand affinities include Whataburger, Panera Bread, PSV Eindhoven, with strongest over-indexing on Whataburger (14.64× the country average). Demographically, the Potbelly Sandwich Works audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: Food & Beverages · Type: Brand
Demographics of Potbelly Sandwich Works fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.2 |
| Estimated audience size | 6,244,878 |
Audience persona
The typical Potbelly Sandwich Works fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 14.64× | Food & Beverages |
| Panera Bread | 8.97× | Food & Beverages |
| PSV Eindhoven | 59.05× | Sports |
| Noodles & Company | 19.66× | Food & Beverages |
| Fruit salad | 29.3× | Food & Beverages |
| Quiznos | 27.15× | Food & Beverages |
| Firehouse Subs | 12.28× | Food & Beverages |
| Back to the Future | 13.89× | Movies & TV |
| Tampa Bay Buccaneers | 7.5× | Sports |
| High-net-worth individual | 9.32× | Business & Career |
| Los Angeles Angels of Anaheim | 16.07× | Sports |
| Buffalo Bills | 5.24× | Sports |
| Which Wich? | 29.96× | Food & Beverages |
| New York Knicks | 7.01× | Sports |
| Jacksonville Jaguars | 8.87× | Sports |
| Minnesota Vikings | 6.51× | Sports |
| Feyenoord | 36.67× | Sports |
| Tissot | 16.05× | Fashion & Accessoires |
| Pressure cooking | 10.09× | Home & Garden |
| Green Bay Packers | 5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.43 |
| LGBTQ+ Identity | OPEN | 2.31 |
| Family Orientation | CONSERVATISM | 1.8 |
| Design Affinity | PREMIUM | 1.56 |
| Career Orientation | POWER | 1.55 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.2% |
| United Kingdom | 2.2% |
| Japan | 1.4% |
See Potbelly Sandwich Works audiences in other countries
- Potbelly Sandwich Works — Germany
- Potbelly Sandwich Works — United Kingdom
- Potbelly Sandwich Works — France
- Potbelly Sandwich Works — Italy
- Potbelly Sandwich Works — Spain
- Potbelly Sandwich Works — Brazil
- Potbelly Sandwich Works — Japan
- Potbelly Sandwich Works — South Korea
- Potbelly Sandwich Works — India
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Potbelly Sandwich Works. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.