Rascasse Audience Intelligence

Potbelly Sandwich Works Target Market in United States

A data profile of the people who buy, follow and care about Potbelly Sandwich Works in United States — modelled from more than twelve digital signal sources. Potbelly Sandwich Works has an estimated audience of 6,387,092 people in United States.

#559among Brand in United States#390in Food & Beverages

The average Potbelly Sandwich Works fan in United States is 37.2 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, Michigan.

Top brand affinities include Jersey Mike's Subs, Whataburger, Jimmy John's, with strongest over-indexing on Jersey Mike's Subs (25.19× the country average).

Demographically, the Potbelly Sandwich Works audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Potbelly Sandwich Works fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Jersey Mike's Subs.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Potbelly Sandwich Works profile in United States.

Audience size
6.4M
in United States
Gender
52.2%♀
47.8% male
Age
37.2
average years
Country rank
#5426
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Potbelly Sandwich Works

52.2% are female, 47.8% are male, average age 37.2.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Potbelly Sandwich Works audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.2
Estimated audience size6,387,092
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Potbelly Sandwich Works audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Potbelly Sandwich Works audience comes from United States.

Worldwide audience distribution share by country for Potbelly Sandwich Works
CountryShare
United States90.4%
United Kingdom2.1%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Potbelly Sandwich Works audience in United States is strongest.

Fig. 05

Top regions by affinity

Potbelly Sandwich Works customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K9.51×
02Illinois~1.5M7.03×
03Maryland~300K2.84×
04Minnesota~300K2.84×
05Michigan~400K2.49×
06Virginia~400K2.31×
07Wisconsin~200K2.08×
08Indiana~200K2.00×
09Texas~1M1.83×
10Ohio~300K1.48×
11Arkansas~60K1.26×
12Washington~100K1.16×
13Arizona~100K1.15×
14Colorado~100K1.12×
15Kentucky~60K0.82×
16North Dakota~10K0.81×
17Oregon~60K0.80×
18North Carolina~100K0.79×
19Kansas~40K0.79×
20Iowa~40K0.78×
21Missouri~80K0.76×
22Florida~300K0.71×
23South Dakota~10K0.71×
24Utah~40K0.67×
25Alaska~8K0.57×
26New York~200K0.56×
27Vermont~6K0.54×
28Mississippi~20K0.45×
29Montana~8K0.44×
30Oklahoma~30K0.43×
31Nebraska~10K0.43×
32Massachusetts~50K0.40×
33Hawaii~10K0.37×
34Rhode Island~7K0.37×
35Maine~8K0.36×
36Idaho~10K0.33×
37Tennessee~40K0.32×
38New Hampshire~8K0.32×
39Delaware~5K0.30×
40New Mexico~9K0.28×
41West Virginia~8K0.28×
42South Carolina~30K0.27×
43Louisiana~10K0.18×
44Connecticut~10K0.18×
45Nevada~10K0.18×
46Alabama~10K0.17×
47Georgia~30K0.16×
48New Jersey~20K0.14×
49Pennsylvania~20K0.12×
50California~50K0.08×
Fig. 06

Affinity by region

Affinity by region — Potbelly Sandwich Works, United States
0.08×1.00×9.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Potbelly Sandwich Works audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Potbelly Sandwich Works audience
#·InterestCategoryAffinity×
01Fruit saladFood & Beverages29.95×
02QuiznosFood & Beverages28.71×
03Which Wich?Food & Beverages27.68×
04Jersey Mike's SubsFood & Beverages25.19×
05Jimmy John'sFood & Beverages15.40×
06Noodles & CompanyFood & Beverages15.32×
07WhataburgerFood & Beverages15.26×
08Los Angeles Angels of AnaheimSports12.76×
09Firehouse SubsFood & Beverages11.26×
10Pressure cookingHome & Garden10.98×
11High-net-worth individualBusiness & Career9.44×
12Panera BreadFood & Beverages8.90×
13Popeyes Louisiana KitchenFood & Beverages4.43×
14Jack in the BoxFood & Beverages4.41×
15Pizza HutFood & Beverages3.63×
16Chipotle Mexican GrillFood & Beverages3.47×
17Discount storesShopping3.35×
18SubwayFood & Beverages3.30×
19Domino's PizzaFood & Beverages3.23×
20Taco BellFood & Beverages3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Potbelly Sandwich Works audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Potbelly Sandwich Works audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.91×
Family OrientationCONSERVATISM2.28×
Convenience OrientationPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Potbelly Sandwich Works audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
IndividualismJOY0.73×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Potbelly Sandwich Works's target market in United States?

Potbelly Sandwich Works's target market in United States covers an estimated 6,387,092 people, concentrated in Illinois and Texas.

02

What is the gender split and age of Potbelly Sandwich Works customers?

52.2% of the Potbelly Sandwich Works audience are female, 47.8% are male, with an average age of 37.2 years.

03

Which brands do Potbelly Sandwich Works fans like most?

Potbelly Sandwich Works fans show strongest brand affinity for Jersey Mike's Subs (25.19×), Whataburger (15.26×), and Jimmy John's (15.4×) over the country average.

04

Where do Potbelly Sandwich Works fans live in United States?

Potbelly Sandwich Works fans in United States are most concentrated in Illinois (reach ~1.5M), Texas (reach ~1M), and Michigan (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Potbelly Sandwich Works fans also like?

Beyond Potbelly Sandwich Works itself, the audience over-indexes on Whataburger (15.26×), Jimmy John's (15.4×), Panera Bread (8.9×), and Fruit salad (29.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Potbelly Sandwich Works. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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