Potbelly Sandwich Works Audience in United States
Potbelly Sandwich Works has an estimated audience of 6,244,878 people in United States. 52.2% are female, 47.8% are male, average age 37.2. Top brand affinities: Mothercare, Regional styles of Mexican music, Keenan Allen, Ken Griffey Jr., Voltron: Legendary Defender.
Top brand affinities include Mothercare, Regional styles of Mexican music, Keenan Allen, with strongest over-indexing on Mothercare (8× the country average). Demographically, the Potbelly Sandwich Works audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: Food & Beverages · Type: Brand
Demographics of Potbelly Sandwich Works fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.2 |
| Estimated audience size | 6,244,878 |
Audience persona
The typical Potbelly Sandwich Works fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 8× | Kids & Family |
| Regional styles of Mexican music | 3.15× | Music & Radio |
| Keenan Allen | 6.27× | Sports |
| Ken Griffey Jr. | 7.22× | Sports |
| Voltron: Legendary Defender | 13.89× | Movies & TV |
| Takers | 8.07× | Movies & TV |
| Graham Greene (actor) | 5.18× | |
| South Asian cuisine | 6.92× | Food & Beverages |
| Fernando Valenzuela | 8.87× | Sports |
| Crawley | 25.74× | Travel & Leisure |
| Iowa River | 16.05× | Travel & Leisure |
| Jesse Plemons | 2.12× | Movies & TV |
| Grover Cleveland | 5.24× | Politics & Society |
| JDSU | 1.82× | Business & Career |
| The Kelly File | 29.96× | Movies & TV |
| Nebraska Cornhuskers football | 2.05× | Sports |
| Arco Iris | 11.21× | Music & Radio |
| Krasnoyarsk | 19.66× | Travel & Leisure |
| Consequence (rapper) | 3.41× | Music & Radio |
| Mathcore | 4.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.43 |
| LGBTQ+ Identity | OPEN | 2.31 |
| Family Orientation | CONSERVATISM | 1.8 |
| Design Affinity | PREMIUM | 1.56 |
| Career Orientation | POWER | 1.55 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.2% |
| United Kingdom | 2.2% |
| Japan | 1.4% |
See Potbelly Sandwich Works audiences in other countries
- Potbelly Sandwich Works — Germany
- Potbelly Sandwich Works — United Kingdom
- Potbelly Sandwich Works — France
- Potbelly Sandwich Works — Italy
- Potbelly Sandwich Works — Spain
- Potbelly Sandwich Works — Brazil
- Potbelly Sandwich Works — Japan
- Potbelly Sandwich Works — South Korea
- Potbelly Sandwich Works — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for Potbelly Sandwich Works. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.