Rascasse Audience Intelligence

Jimmy John's Target Market in United States

A data profile of the people who buy, follow and care about Jimmy John's in United States — modelled from more than twelve digital signal sources. Jimmy John's has an estimated audience of 18,439,583 people in United States.

#19among Restaurants in United States#179among Brand in United States#154in Food & Beverages

The average Jimmy John's fan in United States is 37.7 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, Michigan.

Top brand affinities include Jersey Mike's Subs, Firehouse Subs, Popeyes Louisiana Kitchen, with strongest over-indexing on Jersey Mike's Subs (22.99× the country average).

Demographically, the Jimmy John's audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jimmy John's fan in United States is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jersey Mike's Subs.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jimmy John's profile in United States.

Audience size
18.4M
in United States
Gender
54.0%♀
46.0% male
Age
37.7
average years
Country rank
#1816
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jimmy John's

54.0% are female, 46.0% are male, average age 37.7.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Jimmy John's audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.7
Estimated audience size18,439,583
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Jimmy John's audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Jimmy John's audience comes from United States.

Worldwide audience distribution share by country for Jimmy John's
CountryShare
United States97.7%
Canada1.0%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jimmy John's audience in United States is strongest.

Fig. 05

Top regions by affinity

Jimmy John's customers by region in United States
#RegionReachAffinity×
01Nebraska<1K2.67×
02Wisconsin<1K2.63×
03Iowa<1K2.63×
04Michigan<1K2.39×
05Minnesota<1K2.38×
06South Dakota<1K2.22×
07Indiana<1K2.16×
08Illinois<1K2.12×
09Utah<1K1.84×
10Missouri<1K1.74×
11Colorado<1K1.73×
12North Dakota<1K1.72×
13Idaho<1K1.69×
14Montana<1K1.69×
15Wyoming<1K1.53×
16Kansas<1K1.52×
17Kentucky<1K1.40×
18Washington<1K1.28×
19Ohio<1K1.18×
20Arizona<1K1.03×
21Tennessee<1K0.86×
22Oklahoma<1K0.85×
23Oregon<1K0.84×
24North Carolina<1K0.79×
25Nevada<1K0.78×
26Texas<1K0.77×
27Louisiana<1K0.70×
28Georgia<1K0.68×
29South Carolina<1K0.66×
30West Virginia<1K0.66×
31New Mexico<1K0.62×
32Florida<1K0.61×
33Virginia<1K0.61×
34Alabama<1K0.59×
35Arkansas<1K0.57×
36Maryland<1K0.43×
37Pennsylvania<1K0.36×
38Mississippi<1K0.36×
39Washington, District of Columbia<1K0.34×
40Delaware<1K0.24×
41California<1K0.23×
42Massachusetts<1K0.18×
43Alaska<1K0.17×
44New York<1K0.14×
45Connecticut<1K0.13×
46Rhode Island<1K0.13×
47New Hampshire<1K0.12×
48Maine<1K0.12×
49New Jersey<1K0.11×
50Hawaii<1K0.11×
Fig. 06

Affinity by region

Affinity by region — Jimmy John's, United States
0.11×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jimmy John's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jimmy John's audience
#·InterestCategoryAffinity×
01QuiznosFood & Beverages23.85×
02Jersey Mike's SubsFood & Beverages22.99×
03Firehouse SubsFood & Beverages20.23×
04Potbelly Sandwich WorksFood & Beverages15.40×
05A&W RestaurantsFood & Beverages15.37×
06Jason's DeliFood & Beverages13.34×
07Hardee'sFood & Beverages8.66×
08Panera BreadFood & Beverages7.24×
09Popeyes Louisiana KitchenFood & Beverages7.18×
10Zaxby'sFood & Beverages7.15×
11Jack in the BoxFood & Beverages6.87×
12Arby'sFood & Beverages5.97×
13Five GuysFood & Beverages5.91×
14SubwayFood & Beverages5.60×
15Panda ExpressFood & Beverages4.15×
16Chipotle Mexican GrillFood & Beverages3.95×
17Wendy'sFood & Beverages3.66×
18Taco BellFood & Beverages3.50×
19Burger KingFood & Beverages2.98×
20Chick-fil-AFood & Beverages2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jimmy John's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jimmy John's audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Urban LifestyleOPEN1.15×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jimmy John's audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.70×
Need for SecurityCONSERVATISM0.80×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jimmy John's's target market in United States?

Jimmy John's's target market in United States covers an estimated 18,439,583 people, concentrated in Illinois and Texas.

02

What is the gender split and age of Jimmy John's customers?

54.0% of the Jimmy John's audience are female, 46.0% are male, with an average age of 37.7 years.

03

Which brands do Jimmy John's fans like most?

Jimmy John's fans show strongest brand affinity for Jersey Mike's Subs (22.99×), Firehouse Subs (20.23×), and Popeyes Louisiana Kitchen (7.18×) over the country average.

04

Where do Jimmy John's fans live in United States?

Jimmy John's fans in United States are most concentrated in Illinois (reach <1K), Texas (reach <1K), and Michigan (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Jimmy John's fans also like?

Beyond Jimmy John's itself, the audience over-indexes on Firehouse Subs (20.23×), Popeyes Louisiana Kitchen (7.18×), Panera Bread (7.24×), and Subway (5.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Jimmy John's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy John's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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