Rascasse Audience Intelligence

A&W Restaurants Target Market in United States

A data profile of the people who buy, follow and care about A&W Restaurants in United States — modelled from more than twelve digital signal sources. A&W Restaurants has an estimated audience of 2,083,364 people in United States.

#68among Restaurants in United States#1412among Brand in United States#837in Food & Beverages

The average A&W Restaurants fan in United States is 37.8 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Michigan.

Top brand affinities include QuikTrip, Jimmy John's, Popeyes Louisiana Kitchen, with strongest over-indexing on QuikTrip (9.21× the country average).

Demographically, the A&W Restaurants audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A&W Restaurants fan in United States is balanced, around 37.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for QuikTrip.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A&W Restaurants profile in United States.

Audience size
2.1M
in United States
Gender
50.9%♀
49.1% male
Age
37.8
average years
Country rank
#13799
Brand in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of A&W Restaurants

50.9% are female, 49.1% are male, average age 37.8.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for A&W Restaurants audience in United States
MetricValue
Female50.9%
Male49.1%
Average age37.8
Estimated audience size2,083,364
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the A&W Restaurants audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

23.4%

of the worldwide A&W Restaurants audience comes from United States.

Worldwide audience distribution share by country for A&W Restaurants
CountryShare
Japan32.9%
Canada25.4%
United States23.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A&W Restaurants audience in United States is strongest.

Fig. 05

Top regions by affinity

A&W Restaurants customers by region in United States
#RegionReachAffinity×
01Wisconsin~200K7.06×
02Idaho~40K3.46×
03Michigan~200K2.96×
04Minnesota~90K2.75×
05Oregon~60K2.27×
06Montana~10K2.25×
07South Dakota~10K2.14×
08Wyoming~7K2.09×
09Colorado~70K1.87×
10Utah~40K1.87×
11Iowa~30K1.74×
12Kansas~30K1.68×
13Vermont~6K1.48×
14Missouri~50K1.27×
15Nevada~30K1.18×
16Kentucky~30K1.10×
17Washington~50K1.06×
18Alaska~5K0.97×
19West Virginia~9K0.81×
20Nebraska~9K0.80×
21Ohio~50K0.73×
22California~200K0.72×
23Oklahoma~20K0.71×
24New Mexico~8K0.68×
25Delaware~4K0.61×
26Arizona~30K0.60×
27Hawaii~6K0.59×
28Illinois~40K0.58×
29Tennessee~30K0.58×
30Washington, District of Columbia~4K0.54×
31Maine~4K0.53×
32New York~70K0.52×
33New Hampshire~5K0.52×
34Indiana~20K0.51×
35Rhode Island~4K0.50×
36Arkansas~9K0.48×
37Mississippi~9K0.46×
38South Carolina~10K0.38×
39Texas~70K0.35×
40Louisiana~10K0.34×
41Connecticut~8K0.34×
42Alabama~10K0.31×
43Pennsylvania~20K0.27×
44Maryland~10K0.27×
45Massachusetts~10K0.23×
46Georgia~20K0.22×
47North Carolina~10K0.22×
48New Jersey~10K0.22×
49Virginia~10K0.22×
50Florida~30K0.18×
Fig. 06

Affinity by region

Affinity by region — A&W Restaurants, United States
0.18×1.00×7.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A&W Restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A&W Restaurants audience
#·InterestCategoryAffinity×
01My BabyMusic & Radio44.93×
02Cactus Club CafeFood & Beverages37.43×
03BlimpieFood & Beverages33.28×
04Korean fried chickenFood & Beverages29.07×
05SizzlerFood & Beverages25.31×
06Spam (food)Food & Beverages19.88×
07Tinker Bell (film series)Movies & TV19.82×
08Exit (festival)Music & Radio15.57×
09Roast beefFood & Beverages14.09×
10Pollo CamperoFood & Beverages13.44×
11Jimmy John'sFood & Beverages9.70×
12QuikTripShopping9.21×
13Potbelly Sandwich WorksFood & Beverages8.86×
14Jersey Mike's SubsFood & Beverages8.78×
15Popeyes Louisiana KitchenFood & Beverages6.63×
16Raising Cane's Chicken FingersFood & Beverages6.17×
17Culver'sFood & Beverages5.70×
18Panera BreadFood & Beverages5.24×
19Olive GardenFood & Beverages4.44×
20WingstopFood & Beverages4.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A&W Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A&W Restaurants audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.23×
SustainabilityBALANCE1.20×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A&W Restaurants audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
SpiritualityBALANCE0.72×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is A&W Restaurants's target market in United States?

A&W Restaurants's target market in United States covers an estimated 2,083,364 people, concentrated in Wisconsin and California.

02

What is the gender split and age of A&W Restaurants customers?

50.9% of the A&W Restaurants audience are female, 49.1% are male, with an average age of 37.8 years.

03

Which brands do A&W Restaurants fans like most?

A&W Restaurants fans show strongest brand affinity for QuikTrip (9.21×), Jimmy John's (9.7×), and Popeyes Louisiana Kitchen (6.63×) over the country average.

04

Where do A&W Restaurants fans live in United States?

A&W Restaurants fans in United States are most concentrated in Wisconsin (reach ~200K), California (reach ~200K), and Michigan (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do A&W Restaurants fans also like?

Beyond A&W Restaurants itself, the audience over-indexes on Jimmy John's (9.7×), Popeyes Louisiana Kitchen (6.63×), Jersey Mike's Subs (8.78×), and Exit (festival) (15.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See A&W Restaurants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for A&W Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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