A&W Restaurants Audience in United States

A&W Restaurants logo

A&W Restaurants has an estimated audience of 1,252,448 people in United States. 50.9% are female, 49.1% are male, average age 37.8. Top regions: Wisconsin, California, Michigan. Top brand affinities: QuikTrip, Exit (festival), Panera Bread, Sizzler, Pollo Campero.

The average A&W Restaurants fan in United States is 37.8 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Michigan. Top brand affinities include QuikTrip, Exit (festival), Panera Bread, with strongest over-indexing on QuikTrip (9.21× the country average). Demographically, the A&W Restaurants audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of A&W Restaurants fans

Demographic split for A&W Restaurants audience in United States
MetricValue
Female50.9%
Male49.1%
Average age37.8
Estimated audience size1,252,448

Audience persona

The typical A&W Restaurants fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for QuikTrip.

Top regions in United States

Top regions ranked by reach for A&W Restaurants in United States
RegionReachAffinity
Wisconsin240,8567.05×
California190,5600.76×
Michigan178,9393.02×
Minnesota88,7432.73×
Texas72,7230.37×
Colorado70,9011.98×
New York64,8380.51×
Oregon64,0632.46×
Ohio50,3020.72×
Illinois48,9130.65×
Washington47,8761.05×
Missouri46,1201.26×
Utah41,7312.05×
Idaho39,4163.46×
Tennessee32,9650.72×
Iowa32,5861.74×
Arizona31,4460.68×
Kentucky30,5051.07×
Kansas29,9681.68×
Nevada25,4961.16×
Indiana23,7040.57×
Pennsylvania20,8410.27×
Florida20,5330.13×
Oklahoma18,2830.73×
Montana14,2422.26×
South Carolina11,0410.32×
South Dakota10,3531.97×
North Carolina9,7950.14×
Georgia8,8630.13×
New Mexico8,8560.78×
Nebraska8,4190.74×
Virginia7,8970.14×
West Virginia7,6280.72×
Arkansas7,1440.38×
Maryland6,9650.18×
Wyoming6,9342.06×
Vermont5,5641.4×
Massachusetts5,1370.11×
Alaska4,4890.92×
New Jersey4,4810.08×
Alabama4,1980.13×
North Dakota3,2510.7×
Louisiana3,1600.11×
Connecticut2,3910.11×
Mississippi1,8670.1×
Rhode Island1,4100.2×
New Hampshire1,0520.12×
Maine9150.11×
Hawaii7310.07×
Washington, District of Columbia5740.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A&W Restaurants audience
BrandAffinityCategory
QuikTrip9.21×Shopping
Exit (festival)15.57×Music & Radio
Panera Bread5.24×Food & Beverages
Sizzler25.31×Food & Beverages
Pollo Campero13.44×Food & Beverages
Wingstop4.2×Food & Beverages
Korean fried chicken29.07×Food & Beverages
Tinker Bell (film series)19.82×Movies & TV
Popeyes Louisiana Kitchen6.63×Food & Beverages
Olive Garden4.44×Food & Beverages
Spam (food)19.88×Food & Beverages
Blimpie33.28×Food & Beverages
Potbelly Sandwich Works8.86×Food & Beverages
Roast beef14.09×Food & Beverages
White Castle (restaurant)8×Food & Beverages
Firehouse Subs7.06×Food & Beverages
Creed (band)10.02×Music & Radio
Quiznos13.58×Food & Beverages
Jack in the Box4.01×Food & Beverages
Kroger2.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A&W Restaurants audience
TraitClusterScore
IndulgenceJOY1.71
DIY MentalityTHRILL1.68
ExtroversionTHRILL1.32
Urban LifestyleOPEN1.31
Career OrientationPOWER1.31
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for A&W Restaurants
CountryShare
Canada26.7%
Japan26.4%
United States22.3%

See A&W Restaurants audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does A&W Restaurants have in United States?

A&W Restaurants has an estimated audience of 1,252,448 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of A&W Restaurants fans?

50.9% of A&W Restaurants fans are female, 49.1% are male, with an average age of 37.8 years.

Which brands do A&W Restaurants fans like most?

A&W Restaurants fans show strongest brand affinity for QuikTrip (9.21×), Exit (festival) (15.57×), and Panera Bread (5.24×) over the country average.

Where do A&W Restaurants fans live in United States?

A&W Restaurants fans in United States are most concentrated in Wisconsin (reach 240,856), California (reach 190,560), and Michigan (reach 178,939). These three regions account for the largest share of the active audience.

What other brands do A&W Restaurants fans also like?

Beyond A&W Restaurants itself, the audience over-indexes on Exit (festival) (15.57×), Panera Bread (5.24×), Sizzler (25.31×), and Pollo Campero (13.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A&W Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.