Rascasse Audience Intelligence

Blimpie Target Market in United States

A data profile of the people who buy, follow and care about Blimpie in United States — modelled from more than twelve digital signal sources. Blimpie has an estimated audience of 474,264 people in United States.

#3879among Brand in United States#2014in Food & Beverages

The average Blimpie fan in United States is 35.7 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Georgia.

Top brand affinities include Atlanta Thrashers, Sorry! (game), Luna Online, with strongest over-indexing on Atlanta Thrashers (927.57× the country average).

Demographically, the Blimpie audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blimpie fan in United States is balanced, around 35.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Atlanta Thrashers.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blimpie profile in United States.

Audience size
474K
in United States
Gender
49.6%♀
50.4% male
Age
35.7
average years
Country rank
#37803
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blimpie

49.6% are female, 50.4% are male, average age 35.7.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Blimpie audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.7
Estimated audience size474,264
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Blimpie audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4922%
50+10%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Blimpie audience comes from United States.

Worldwide audience distribution share by country for Blimpie
CountryShare
United States87.9%
Canada1.5%
Italy1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blimpie audience in United States is strongest.

Fig. 05

Top regions by affinity

Blimpie customers by region in United States
#RegionReachAffinity×
01Idaho~20K10.52×
02New Jersey~50K4.52×
03Georgia~50K3.36×
04Iowa~9K2.33×
05Michigan~30K2.26×
06Wyoming~2K2.24×
07Utah~9K2.12×
08New York~50K1.97×
09Arizona~10K1.27×
10South Carolina~9K1.25×
11Connecticut~6K1.24×
12Nebraska~3K1.22×
13Virginia~10K0.91×
14Indiana~7K0.80×
15Missouri~6K0.77×
16North Carolina~10K0.73×
17Alaska<1K0.70×
18North Dakota<1K0.67×
19South Dakota<1K0.65×
20Montana<1K0.63×
21Delaware<1K0.61×
22West Virginia~1K0.59×
23Rhode Island<1K0.58×
24Washington, District of Columbia<1K0.58×
25Ohio~8K0.57×
26Minnesota~4K0.57×
27Maine<1K0.56×
28Kentucky~3K0.55×
29New Hampshire~1K0.55×
30Tennessee~5K0.54×
31Oklahoma~3K0.54×
32New Mexico~1K0.54×
33Hawaii~1K0.54×
34Alabama~3K0.53×
35Maryland~4K0.52×
36Colorado~4K0.52×
37Mississippi~2K0.51×
38Louisiana~3K0.50×
39Arkansas~2K0.50×
40Kansas~2K0.50×
41Texas~20K0.49×
42Wisconsin~3K0.46×
43Nevada~2K0.46×
44Florida~10K0.45×
45Pennsylvania~7K0.45×
46Washington~4K0.45×
47Oregon~2K0.44×
48Illinois~6K0.41×
49Massachusetts~3K0.36×
50California~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Blimpie, United States
0.28×1.00×10.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blimpie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blimpie audience
#·InterestCategoryAffinity×
01Luna OnlineGames1426.22×
02Atlanta ThrashersSports927.57×
03Sorry! (game)Games615.38×
04Lycèe Trading Card GameGames478.31×
05Irreconcilable differencesMovies & TV159.93×
06Southland, New ZealandTravel & Leisure144.09×
07ShindigzShopping87.89×
08AnimeLabInternet & Social Media79.01×
09Beelzebub (manga)Literature73.20×
10Vagabond (manga)Literature71.66×
11JumpingSports66.08×
12Schlotzsky'sFood & Beverages40.98×
13Skyline ChiliFood & Beverages32.09×
14Penn Station (restaurant)Food & Beverages27.43×
15Pollo CamperoFood & Beverages24.93×
16JollibeeFood & Beverages22.18×
17IS (Infinite Stratos)Literature19.32×
18Potbelly Sandwich WorksFood & Beverages17.97×
19Sky ZoneKids & Family17.41×
20Panda ExpressFood & Beverages6.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blimpie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blimpie audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.45×
IndulgenceJOY1.38×
MindfulnessBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blimpie audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Community OrientationOPEN0.81×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blimpie's target market in United States?

Blimpie's target market in United States covers an estimated 474,264 people, concentrated in New Jersey and New York.

02

What is the gender split and age of Blimpie customers?

49.6% of the Blimpie audience are female, 50.4% are male, with an average age of 35.7 years.

03

Which brands do Blimpie fans like most?

Blimpie fans show strongest brand affinity for Atlanta Thrashers (927.57×), Sorry! (game) (615.38×), and Luna Online (1426.22×) over the country average.

04

Where do Blimpie fans live in United States?

Blimpie fans in United States are most concentrated in New Jersey (reach ~50K), New York (reach ~50K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Blimpie fans also like?

Beyond Blimpie itself, the audience over-indexes on Sorry! (game) (615.38×), Luna Online (1426.22×), Southland, New Zealand (144.09×), and Penn Station (restaurant) (27.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Blimpie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blimpie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →