Rascasse Audience Intelligence

Schlotzsky's Target Market in United States

A data profile of the people who buy, follow and care about Schlotzsky's in United States — modelled from more than twelve digital signal sources. Schlotzsky's has an estimated audience of 2,970,839 people in United States.

#62among Restaurants in United States#1066among Brand in United States#650in Food & Beverages

The average Schlotzsky's fan in United States is 40.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, Georgia.

Top brand affinities include Jason's Deli, Celtic FC, Jimmy John's, with strongest over-indexing on Jason's Deli (30.1× the country average).

Demographically, the Schlotzsky's audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schlotzsky's fan in United States is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jason's Deli.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schlotzsky's profile in United States.

Audience size
3M
in United States
Gender
55.3%♀
44.7% male
Age
40.3
average years
Country rank
#10399
Brand in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schlotzsky's

55.3% are female, 44.7% are male, average age 40.3.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Schlotzsky's audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.3
Estimated audience size2,970,839
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Schlotzsky's audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Schlotzsky's audience comes from United States.

Worldwide audience distribution share by country for Schlotzsky's
CountryShare
United States95.9%
Japan0.5%
Brazil0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schlotzsky's audience in United States is strongest.

Fig. 05

Top regions by affinity

Schlotzsky's customers by region in United States
#RegionReachAffinity×
01Texas~2M6.75×
02Oklahoma~200K5.77×
03New Mexico~90K5.17×
04Kansas~100K4.28×
05Arkansas~90K3.45×
06Arizona~200K2.27×
07Alabama~90K1.94×
08Colorado~100K1.89×
09Missouri~100K1.81×
10Georgia~200K1.65×
11Mississippi~40K1.64×
12Nebraska~30K1.57×
13Kentucky~60K1.50×
14North Dakota~9K1.39×
15South Carolina~50K1.06×
16Tennessee~60K0.97×
17Wyoming~5K0.96×
18Vermont~4K0.74×
19Rhode Island~7K0.67×
20Wisconsin~30K0.61×
21Louisiana~30K0.61×
22Nevada~20K0.60×
23Delaware~5K0.59×
24Michigan~50K0.58×
25Maine~7K0.58×
26Alaska~4K0.58×
27North Carolina~60K0.57×
28New Hampshire~7K0.55×
29Hawaii~7K0.53×
30Illinois~50K0.47×
31Montana~4K0.47×
32Ohio~40K0.41×
33Oregon~10K0.38×
34West Virginia~6K0.38×
35Washington, District of Columbia~4K0.36×
36Idaho~6K0.35×
37Connecticut~10K0.34×
38Iowa~8K0.30×
39Utah~8K0.25×
40Indiana~10K0.24×
41Minnesota~10K0.24×
42Massachusetts~10K0.21×
43Maryland~10K0.20×
44New Jersey~20K0.19×
45Virginia~20K0.19×
46Washington~10K0.17×
47Florida~30K0.15×
48Pennsylvania~20K0.14×
49New York~20K0.11×
50California~40K0.10×
Fig. 06

Affinity by region

Affinity by region — Schlotzsky's, United States
0.10×1.00×6.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schlotzsky's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schlotzsky's audience
#·InterestCategoryAffinity×
01Ivan PerišićSports148.80×
02ShinzoMovies & TV88.64×
03Max AirTravel & Leisure64.22×
04JayapuraTravel & Leisure57.16×
05League of Legends Champions KoreaGames56.87×
06Celtic FCSports48.29×
07BlimpieFood & Beverages46.07×
08Pull&BearFashion & Accessoires30.67×
09Jason's DeliFood & Beverages30.10×
10Kappa (company)Fashion & Accessoires29.08×
11Washington State Cougars footballSports23.05×
12roxyFashion & Accessoires20.15×
13Nice KicksFashion & Accessoires18.90×
14DC ShoesFashion & Accessoires13.14×
15McAlister's DeliFood & Beverages11.55×
16Firehouse SubsFood & Beverages9.78×
17Potbelly Sandwich WorksFood & Beverages9.56×
18Jimmy John'sFood & Beverages9.14×
19Jersey Mike's SubsFood & Beverages8.77×
20DepopFashion & Accessoires7.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schlotzsky's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schlotzsky's audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
Urban LifestyleOPEN1.34×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schlotzsky's audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.48×
Community OrientationOPEN0.57×
Need for SecurityCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schlotzsky's's target market in United States?

Schlotzsky's's target market in United States covers an estimated 2,970,839 people, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Schlotzsky's customers?

55.3% of the Schlotzsky's audience are female, 44.7% are male, with an average age of 40.3 years.

03

Which brands do Schlotzsky's fans like most?

Schlotzsky's fans show strongest brand affinity for Jason's Deli (30.1×), Celtic FC (48.29×), and Jimmy John's (9.14×) over the country average.

04

Where do Schlotzsky's fans live in United States?

Schlotzsky's fans in United States are most concentrated in Texas (reach ~2M), Oklahoma (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Schlotzsky's fans also like?

Beyond Schlotzsky's itself, the audience over-indexes on Celtic FC (48.29×), Jimmy John's (9.14×), Ivan Perišić (148.8×), and Jersey Mike's Subs (8.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Schlotzsky's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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