Schlotzsky's Audience in United States

Schlotzsky's logo

Schlotzsky's has an estimated audience of 3,314,690 people in United States. 55.3% are female, 44.7% are male, average age 40.3. Top regions: Texas, Oklahoma, Georgia. Top brand affinities: Jason's Deli, Celtic FC, Ivan Perišić, Blimpie, Max Air.

The average Schlotzsky's fan in United States is 40.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, Georgia. Top brand affinities include Jason's Deli, Celtic FC, Ivan Perišić, with strongest over-indexing on Jason's Deli (30.1× the country average). Demographically, the Schlotzsky's audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Schlotzsky's fans

Demographic split for Schlotzsky's audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.3
Estimated audience size3,314,690

Audience persona

The typical Schlotzsky's fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Jason's Deli.

Top regions in United States

Top regions ranked by reach for Schlotzsky's in United States
RegionReachAffinity
Texas2,114,3847.42×
Oklahoma209,2285.68×
Georgia174,9171.71×
Arizona156,4702.31×
Kansas114,1584.37×
Colorado103,3261.98×
Arkansas99,1713.63×
Missouri99,0931.85×
Alabama89,2241.93×
New Mexico81,1104.88×
Tennessee67,0411.01×
North Carolina60,3030.6×
Kentucky59,2461.43×
South Carolina54,3111.09×
Michigan48,7840.56×
Illinois47,5200.43×
Mississippi41,7311.53×
Ohio38,3200.38×
California29,6460.08×
Wisconsin28,7620.58×
Florida28,1040.13×
Louisiana25,7410.6×
Nebraska24,3221.46×
Nevada19,9820.62×
Oregon13,4350.35×
Virginia12,0370.15×
New York11,1640.06×
Indiana11,1400.18×
Minnesota8,9640.19×
North Dakota8,2091.21×
Washington6,7080.1×
Pennsylvania5,9470.05×
Iowa5,4940.2×
Wyoming4,4300.9×
Utah4,2830.14×
Maryland3,5870.06×
New Jersey3,3950.04×
Massachusetts2,8710.04×
Idaho2,2340.13×
West Virginia1,9590.13×
Connecticut1,3300.04×
South Dakota1,2820.17×
Washington, District of Columbia1,0230.1×
Montana1,0050.11×
Hawaii9180.06×
Alaska7020.1×
New Hampshire5560.04×
Maine5020.04×
Rhode Island4000.04×
Delaware3890.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schlotzsky's audience
BrandAffinityCategory
Jason's Deli30.1×Food & Beverages
Celtic FC48.29×Sports
Ivan Perišić148.8×Sports
Blimpie46.07×Food & Beverages
Max Air64.22×Travel & Leisure
Firehouse Subs9.78×Food & Beverages
League of Legends Champions Korea56.87×Games
Kappa (company)29.08×Fashion & Accessoires
Jayapura57.16×Travel & Leisure
Nice Kicks18.9×Fashion & Accessoires
Shinzo88.64×Movies & TV
Pull&Bear30.67×Fashion & Accessoires
McAlister's Deli11.55×Food & Beverages
Potbelly Sandwich Works9.56×Food & Beverages
Washington State Cougars football23.05×Sports
DC Shoes13.14×Fashion & Accessoires
Belt (clothing)8.59×Fashion & Accessoires
Aaron Brooks (basketball)52.38×Sports
Panera Bread3.25×Food & Beverages
Depop7.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schlotzsky's audience
TraitClusterScore
PatriotismCONSERVATISM1.58
Quality AwarenessPREMIUM1.45
Convenience OrientationPREMIUM1.44
IndulgenceJOY1.41
Career OrientationPOWER1.35
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Schlotzsky's
CountryShare
United States96.3%
Japan0.4%
Brazil0.4%

See Schlotzsky's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Schlotzsky's have in United States?

Schlotzsky's has an estimated audience of 3,314,690 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Schlotzsky's fans?

55.3% of Schlotzsky's fans are female, 44.7% are male, with an average age of 40.3 years.

Which brands do Schlotzsky's fans like most?

Schlotzsky's fans show strongest brand affinity for Jason's Deli (30.1×), Celtic FC (48.29×), and Ivan Perišić (148.8×) over the country average.

Where do Schlotzsky's fans live in United States?

Schlotzsky's fans in United States are most concentrated in Texas (reach 2,114,384), Oklahoma (reach 209,228), and Georgia (reach 174,917). These three regions account for the largest share of the active audience.

What other brands do Schlotzsky's fans also like?

Beyond Schlotzsky's itself, the audience over-indexes on Celtic FC (48.29×), Ivan Perišić (148.8×), Blimpie (46.07×), and Max Air (64.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schlotzsky's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.