Nice Kicks Audience in United States

Nice Kicks logo

Nice Kicks has an estimated audience of 1,905,388 people in United States. 45.2% are female, 54.8% are male, average age 25.1. Top regions: California, Texas, New York. Top brand affinities: Product design, 3D printing, Thom Browne, UK garage, Iowa Lottery.

The average Nice Kicks fan in United States is 25.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, 3D printing, Thom Browne, with strongest over-indexing on Product design (3.3× the country average). Demographically, the Nice Kicks audience skews balanced with an average age of 25.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Nice Kicks fans

Demographic split for Nice Kicks audience in United States
MetricValue
Female45.2%
Male54.8%
Average age25.1
Estimated audience size1,905,388

Audience persona

The typical Nice Kicks fan in United States is balanced, around 25.1 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Nice Kicks in United States
RegionReachAffinity
California422,9532.02×
Texas346,1432.11×
New York142,0501.33×
Florida138,7591.08×
Georgia109,1841.86×
Illinois100,2901.58×
Michigan91,4831.84×
North Carolina81,4441.42×
Virginia72,7471.57×
Maryland70,4252.15×
Ohio62,4231.06×
Tennessee54,3001.42×
Alabama45,6261.71×
Pennsylvania45,3870.71×
New Jersey42,1750.87×
South Carolina41,5621.45×
Indiana40,6251.17×
Louisiana39,8161.62×
Massachusetts32,9420.88×
Arizona29,7060.76×
Missouri28,6930.93×
Mississippi26,1221.66×
Washington25,0910.66×
Kentucky22,0450.92×
Connecticut21,9981.15×
Colorado18,4850.62×
Nevada17,8130.97×
Wisconsin17,0840.6×
Washington, District of Columbia14,6242.55×
Arkansas13,5620.86×
Minnesota13,3560.49×
Oklahoma13,1160.62×
Oregon13,0510.6×
Rhode Island8,5791.41×
Kansas6,2080.41×
Iowa6,0170.38×
New Mexico5,9570.62×
Hawaii5,6820.69×
Nebraska5,6490.59×
Utah4,7270.28×
Idaho4,5260.47×
West Virginia3,9210.44×
New Hampshire2,8850.38×
South Dakota2,7660.63×
Delaware2,6940.51×
Maine1,7820.26×
Montana1,7050.32×
Vermont1,5340.46×
Wyoming1,4730.52×
North Dakota1,4050.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nice Kicks audience
BrandAffinityCategory
Product design3.3×Business & Career
3D printing4.04×Technology & Electronics
Thom Browne13.5×Fashion & Accessoires
UK garage7.6×Music & Radio
Iowa Lottery13.72×Games
Combat sport1.86×Sports
Nebraska Cornhuskers football4.07×Sports
Progressive rock2.34×Music & Radio
Highland games9.81×Sports
Home construction1.52×Home & Garden
Litter box2.16×Pets & Animals
Graham Greene5.56×Literature
Ken Griffey Jr.7.15×Sports
Chili con carne7.24×Food & Beverages
Pro-Ject3.64×Music & Radio
Ellen Burstyn8.01×Movies & TV
Graham Greene (actor)5.43×
Nick Jr. (Australia)7.78×Kids & Family
Joe Haden20×Sports
Sub Zero (Official)8.27×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nice Kicks audience
TraitClusterScore
SustainabilityBALANCE2.73
Early Adopter MentalityPOWER2.61
LGBTQ+ IdentityOPEN2.38
Family OrientationCONSERVATISM1.6
Luxury OrientationPREMIUM1.42
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Nice Kicks
CountryShare
United States95.4%
Italy1.2%
Japan0.6%

See Nice Kicks audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Nice Kicks have in United States?

Nice Kicks has an estimated audience of 1,905,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Nice Kicks fans?

45.2% of Nice Kicks fans are female, 54.8% are male, with an average age of 25.1 years.

Which brands do Nice Kicks fans like most?

Nice Kicks fans show strongest brand affinity for Product design (3.3×), 3D printing (4.04×), and Thom Browne (13.5×) over the country average.

Where do Nice Kicks fans live in United States?

Nice Kicks fans in United States are most concentrated in California (reach 422,953), Texas (reach 346,143), and New York (reach 142,050). These three regions account for the largest share of the active audience.

What other brands do Nice Kicks fans also like?

Beyond Nice Kicks itself, the audience over-indexes on 3D printing (4.04×), Thom Browne (13.5×), UK garage (7.6×), and Iowa Lottery (13.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nice Kicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.