Rascasse Audience Intelligence

Nice Kicks Audience in United States

A data profile of the people who buy, follow and care about Nice Kicks in United States — modelled from more than twelve digital signal sources. Nice Kicks has an estimated audience of 1,906,083 people in United States.

#461among Website / Newspaper / Magazine in United States#652in Fashion & Accessoires

The average Nice Kicks fan in United States is 25.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Extensions, Depop, Schlotzsky's, with strongest over-indexing on Hair Extensions (9.21× the country average).

Demographically, the Nice Kicks audience skews balanced with an average age of 25.1, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nice Kicks fan in United States is balanced, around 25.1 years old, with strong Tradition tendencies and a notable affinity for Hair Extensions.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nice Kicks profile in United States.

Audience size
1.9M
in United States
Gender
45.2%♀
54.8% male
Age
25.1
average years
Country rank
#14782
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nice Kicks

45.2% are female, 54.8% are male, average age 25.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Nice Kicks audience in United States
MetricValue
Female45.2%
Male54.8%
Average age25.1
Estimated audience size1,906,083
Fig. 03

Age distribution

Ø 25.1
average years
Age distribution of the Nice Kicks audience in United States
Age bracketShare%
16-1962%
20-2922%
30-3910%
40-494%
50+1%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Nice Kicks audience comes from United States.

Worldwide audience distribution share by country for Nice Kicks
CountryShare
United States95.4%
Italy1.2%
Japan0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nice Kicks audience in United States is strongest.

Fig. 05

Top regions by affinity

Nice Kicks fans by region: top regions in United States
#RegionReachAffinity×
01California~500K2.52×
02Washington, District of Columbia~10K2.31×
03Texas~400K2.16×
04Maryland~60K1.95×
05Alabama~50K1.90×
06Mississippi~30K1.69×
07Georgia~100K1.68×
08Michigan~80K1.68×
09Louisiana~40K1.64×
10Illinois~90K1.49×
11Virginia~60K1.40×
12South Carolina~40K1.35×
13Tennessee~50K1.34×
14North Carolina~70K1.30×
15New York~100K1.21×
16Indiana~40K1.16×
17Rhode Island~7K1.15×
18Connecticut~20K1.14×
19Florida~100K1.03×
20Arkansas~20K1.02×
21Ohio~60K1.01×
22Vermont~3K0.98×
23Missouri~30K0.94×
24Alaska~4K0.94×
25Kentucky~20K0.92×
26Nevada~20K0.92×
27South Dakota~4K0.89×
28North Dakota~3K0.88×
29Nebraska~8K0.86×
30Montana~5K0.86×
31Delaware~4K0.86×
32Hawaii~7K0.84×
33Massachusetts~30K0.83×
34New Mexico~8K0.83×
35Maine~6K0.83×
36New Jersey~40K0.81×
37West Virginia~7K0.81×
38New Hampshire~6K0.80×
39Idaho~8K0.79×
40Arizona~30K0.76×
41Oklahoma~20K0.74×
42Wisconsin~20K0.73×
43Pennsylvania~50K0.71×
44Washington~30K0.71×
45Oregon~20K0.71×
46Kansas~10K0.71×
47Iowa~10K0.70×
48Colorado~20K0.69×
49Utah~10K0.67×
50Minnesota~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Nice Kicks, United States
0.64×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nice Kicks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nice Kicks audience
#·InterestCategoryAffinity×
01NikeIDFashion & Accessoires60.75×
02Schlotzsky'sFood & Beverages18.90×
03DepopFashion & Accessoires13.69×
04Digital audio workstationTechnology & Electronics9.73×
05Hair ExtensionsBeauty & Wellness9.21×
06PumaFashion & Accessoires8.38×
07Family carCars & Mobility7.32×
08Air JordanFashion & Accessoires7.14×
09Rick and MortyMovies & TV6.72×
10Folk musicMusic & Radio6.44×
11Minnesota TimberwolvesSports5.26×
12Diaper bagKids & Family4.00×
13High-definition televisionTechnology & Electronics3.39×
14College basketballSports3.31×
15Pizza HutFood & Beverages2.94×
16Domino's PizzaFood & Beverages2.79×
17Instant messagingInternet & Social Media2.40×
18ClothingFashion & Accessoires1.81×
19Consumer electronicsTechnology & Electronics1.76×
20VehiclesCars & Mobility1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nice Kicks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nice Kicks audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.58×
Family OrientationCONSERVATISM2.18×
SustainabilityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nice Kicks audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
DIY MentalityTHRILL0.67×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nice Kicks have in United States?

Nice Kicks has an estimated audience of 1,906,083 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nice Kicks fans?

45.2% of Nice Kicks fans are female, 54.8% are male, with an average age of 25.1 years.

03

Which brands do Nice Kicks fans like most?

Nice Kicks fans show strongest brand affinity for Hair Extensions (9.21×), Depop (13.69×), and Schlotzsky's (18.9×) over the country average.

04

Where do Nice Kicks fans live in United States?

Nice Kicks fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nice Kicks fans also like?

Beyond Nice Kicks itself, the audience over-indexes on Depop (13.69×), Schlotzsky's (18.9×), NikeID (60.75×), and Folk music (6.44×) compared to the United States average.

Appendix

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See Nice Kicks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nice Kicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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