Digital audio workstation Audience in United States

Digital audio workstation logo

Digital audio workstation has an estimated audience of 5,093,885 people in United States. 34.4% are female, 65.6% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: FL Studio, MLB.com, Hair Extensions, Native Instruments, Miami Heat.

The average Digital audio workstation fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include FL Studio, MLB.com, Hair Extensions, with strongest over-indexing on FL Studio (22.51× the country average). Demographically, the Digital audio workstation audience skews more male with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital audio workstation fans

Demographic split for Digital audio workstation audience in United States
MetricValue
Female34.4%
Male65.6%
Average age32.7
Estimated audience size5,093,885

Audience persona

The typical Digital audio workstation fan in United States is more male, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FL Studio.

Top regions in United States

Top regions ranked by reach for Digital audio workstation in United States
RegionReachAffinity
California619,2861.11×
Texas470,3781.07×
New York406,7221.43×
Florida325,1580.94×
Illinois234,5521.38×
Pennsylvania208,1641.21×
New Jersey198,4051.53×
Ohio190,3141.21×
Georgia176,5681.13×
Virginia161,6271.3×
Michigan161,3621.21×
Connecticut156,7093.07×
North Carolina143,8620.94×
Massachusetts136,8621.36×
Maryland120,1191.37×
Washington109,4781.07×
Arizona97,2950.94×
Indiana93,2981×
Tennessee89,1770.87×
Minnesota87,5781.2×
Colorado79,5670.99×
Wisconsin78,2451.02×
Missouri74,4650.91×
Louisiana61,8490.94×
Alabama60,3690.85×
Kentucky59,4770.93×
Oregon57,2460.98×
South Carolina57,1010.75×
Oklahoma45,3930.8×
Nevada41,9500.85×
Utah38,6440.85×
Kansas35,9340.9×
Arkansas31,7630.76×
Iowa31,3700.75×
Mississippi26,6360.63×
Nebraska24,5660.96×
Rhode Island22,9461.42×
Washington, District of Columbia19,7971.29×
New Hampshire19,6510.98×
Idaho18,8220.74×
New Mexico16,3590.64×
West Virginia14,7160.62×
Maine14,5260.8×
Delaware13,4380.96×
Hawaii11,6390.53×
South Dakota8,7870.75×
North Dakota8,2020.78×
Montana7,9460.56×
Vermont6,3540.71×
Alaska5,9920.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital audio workstation audience
BrandAffinityCategory
FL Studio22.51×Technology & Electronics
MLB.com9.74×Sports
Hair Extensions7.13×Beauty & Wellness
Native Instruments22.16×Technology & Electronics
Miami Heat6.98×Sports
Kevin Durant10.47×Sports
Audio mixing22.29×Technology & Electronics
Electronic musical instrument8.56×Music & Radio
Los Angeles Dodgers7.2×Sports
The Open Championship7.95×Sports
Rory McIlroy8.92×Sports
Golf ball6.19×Sports
Superman2.65×Movies & TV
NCAA March Madness (CBS/Turner)13×Sports
Golf equipment5.76×Sports
Bass fishing6.58×Sports
Otaku6.85×Literature
New York Yankees5.7×Sports
Tyler, The Creator11.8×Music & Radio
Harmonica8.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital audio workstation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
Early Adopter MentalityPOWER1.94
SustainabilityBALANCE1.42
Luxury OrientationPREMIUM1.33
Sports ActivityPOWER1.28
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Digital audio workstation
CountryShare
United States28.5%
China9.7%
Japan6.9%

See Digital audio workstation audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digital audio workstation have in United States?

Digital audio workstation has an estimated audience of 5,093,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital audio workstation fans?

34.4% of Digital audio workstation fans are female, 65.6% are male, with an average age of 32.7 years.

Which brands do Digital audio workstation fans like most?

Digital audio workstation fans show strongest brand affinity for FL Studio (22.51×), MLB.com (9.74×), and Hair Extensions (7.13×) over the country average.

Where do Digital audio workstation fans live in United States?

Digital audio workstation fans in United States are most concentrated in California (reach 619,286), Texas (reach 470,378), and New York (reach 406,722). These three regions account for the largest share of the active audience.

What other brands do Digital audio workstation fans also like?

Beyond Digital audio workstation itself, the audience over-indexes on MLB.com (9.74×), Hair Extensions (7.13×), Native Instruments (22.16×), and Miami Heat (6.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital audio workstation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.