Rascasse Audience Intelligence

Digital audio workstation Audience in United States

A data profile of the people who buy, follow and care about Digital audio workstation in United States — modelled from more than twelve digital signal sources. Digital audio workstation has an estimated audience of 5,093,885 people in United States.

#3755among Topic in United States#288in Technology & Electronics

The average Digital audio workstation fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FL Studio, MLB.com, Hair Extensions, with strongest over-indexing on FL Studio (22.51× the country average).

Demographically, the Digital audio workstation audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital audio workstation fan in United States is more male, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for FL Studio.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital audio workstation profile in United States.

Audience size
5.1M
in United States
Gender
34.4%♀
65.6% male
Age
32.7
average years
Country rank
#6590
Topic in United States
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital audio workstation fans

34.4% are female, 65.6% are male, average age 32.7.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Digital audio workstation audience in United States
MetricValue
Female34.4%
Male65.6%
Average age32.7
Estimated audience size5,093,885
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Digital audio workstation audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Digital audio workstation audience comes from United States.

Worldwide audience distribution share by country for Digital audio workstation
CountryShare
United States28.4%
China9.7%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital audio workstation audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital audio workstation fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K2.55×
02Oregon~80K1.31×
03New Jersey~200K1.27×
04Rhode Island~20K1.27×
05Maryland~100K1.23×
06New York~300K1.22×
07Virginia~100K1.19×
08Massachusetts~100K1.19×
09Georgia~200K1.17×
10Illinois~200K1.15×
11California~600K1.11×
12Ohio~200K1.11×
13Michigan~100K1.11×
14Washington~100K1.11×
15Pennsylvania~200K1.10×
16Minnesota~80K1.07×
17Texas~500K1.03×
18Washington, District of Columbia~20K1.02×
19Colorado~80K1.01×
20New Hampshire~20K1.00×
21North Carolina~200K0.99×
22Delaware~10K0.99×
23Indiana~90K0.98×
24Arizona~100K0.97×
25Louisiana~60K0.97×
26Wisconsin~70K0.96×
27Tennessee~100K0.94×
28Missouri~80K0.94×
29Alabama~70K0.94×
30Utah~40K0.94×
31Maine~20K0.94×
32Florida~300K0.93×
33Kentucky~60K0.93×
34Oklahoma~50K0.92×
35Kansas~40K0.92×
36Arkansas~40K0.91×
37Nevada~40K0.90×
38Nebraska~20K0.90×
39Idaho~20K0.90×
40Vermont~8K0.87×
41New Mexico~20K0.86×
42South Carolina~60K0.85×
43South Dakota~10K0.85×
44North Dakota~9K0.85×
45Alaska~9K0.84×
46Mississippi~40K0.83×
47Iowa~30K0.82×
48West Virginia~20K0.79×
49Montana~10K0.76×
50Hawaii~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Digital audio workstation, United States
0.69×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital audio workstation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital audio workstation audience
#·InterestCategoryAffinity×
01FL StudioTechnology & Electronics22.51×
02Audio mixingTechnology & Electronics22.29×
03Native InstrumentsTechnology & Electronics22.16×
04NCAA March Madness (CBS/Turner)Sports13.00×
05Gibson Guitar CorporationMusic & Radio10.46×
06MLB.comSports9.74×
07Rory McIlroySports8.92×
08HarmonicaMusic & Radio8.59×
09Electronic musical instrumentMusic & Radio8.56×
10The Open ChampionshipSports7.95×
11Los Angeles DodgersSports7.20×
12Hair ExtensionsBeauty & Wellness7.13×
13Miami HeatSports6.98×
14OtakuLiterature6.85×
15Bass fishingSports6.58×
16Golf ballSports6.19×
17AfrobeatMusic & Radio5.89×
18Golf equipmentSports5.76×
19New York YankeesSports5.70×
20SupermanMovies & TV2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital audio workstation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital audio workstation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.33×
SustainabilityBALANCE1.12×
Design AffinityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital audio workstation audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.28×
DIY MentalityTHRILL0.31×
Family OrientationCONSERVATISM0.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital audio workstation have in United States?

Digital audio workstation has an estimated audience of 5,093,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital audio workstation fans?

34.4% of Digital audio workstation fans are female, 65.6% are male, with an average age of 32.7 years.

03

Which brands do Digital audio workstation fans like most?

Digital audio workstation fans show strongest brand affinity for FL Studio (22.51×), MLB.com (9.74×), and Hair Extensions (7.13×) over the country average.

04

Where do Digital audio workstation fans live in United States?

Digital audio workstation fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Digital audio workstation fans also like?

Beyond Digital audio workstation itself, the audience over-indexes on MLB.com (9.74×), Hair Extensions (7.13×), Native Instruments (22.16×), and Miami Heat (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital audio workstation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital audio workstation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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