Rascasse Audience Intelligence

Native Instruments Target Market in United States

A data profile of the people who buy, follow and care about Native Instruments in United States — modelled from more than twelve digital signal sources. Native Instruments has an estimated audience of 2,644,713 people in United States.

#10among Entertainment in United States#1153among Brand in United States#431in Technology & Electronics

The average Native Instruments fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Digital audio workstation, FL Studio, MLB.com, with strongest over-indexing on Digital audio workstation (19.22× the country average).

Demographically, the Native Instruments audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Native Instruments fan in United States is more male, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Digital audio workstation.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Native Instruments profile in United States.

Audience size
2.6M
in United States
Gender
33.6%♀
66.4% male
Age
30.8
average years
Country rank
#11412
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Native Instruments

33.6% are female, 66.4% are male, average age 30.8.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Native Instruments audience in United States
MetricValue
Female33.6%
Male66.4%
Average age30.8
Estimated audience size2,644,713
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Native Instruments audience in United States
Age bracketShare%
16-1945%
20-2921%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Native Instruments audience comes from United States.

Worldwide audience distribution share by country for Native Instruments
CountryShare
United States34.2%
Japan8.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Native Instruments audience in United States is strongest.

Fig. 05

Top regions by affinity

Native Instruments customers by region in United States
#RegionReachAffinity×
01California~500K1.67×
02Oregon~40K1.46×
03Tennessee~80K1.45×
04Washington~70K1.41×
05New York~200K1.38×
06Colorado~60K1.35×
07Georgia~100K1.30×
08Nevada~30K1.28×
09Massachusetts~60K1.23×
10Utah~30K1.21×
11Maryland~50K1.18×
12Connecticut~30K1.16×
13Washington, District of Columbia~9K1.12×
14New Mexico~10K1.11×
15Florida~200K1.10×
16Illinois~100K1.08×
17Michigan~70K1.07×
18Rhode Island~9K1.07×
19North Carolina~80K1.05×
20Arizona~60K1.05×
21Vermont~5K1.05×
22Virginia~70K1.04×
23Idaho~10K1.03×
24Delaware~7K1.02×
25New Jersey~70K1.01×
26Louisiana~30K1.00×
27New Hampshire~10K1.00×
28Hawaii~10K0.97×
29Missouri~40K0.96×
30Texas~200K0.95×
31Pennsylvania~80K0.94×
32Indiana~50K0.94×
33Maine~9K0.94×
34South Carolina~40K0.90×
35Oklahoma~30K0.90×
36Ohio~70K0.89×
37Minnesota~30K0.87×
38Montana~6K0.87×
39Alaska~5K0.87×
40Wisconsin~30K0.86×
41Kansas~20K0.85×
42Alabama~30K0.82×
43North Dakota~4K0.81×
44Kentucky~30K0.79×
45Arkansas~20K0.79×
46South Dakota~5K0.79×
47Mississippi~20K0.76×
48Nebraska~10K0.75×
49West Virginia~9K0.75×
50Iowa~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Native Instruments, United States
0.68×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Native Instruments audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Native Instruments audience
#·InterestCategoryAffinity×
01FL StudioTechnology & Electronics21.06×
02Digital audio workstationTechnology & Electronics19.22×
03NCAA March Madness (CBS/Turner)Sports13.63×
04Tyler, The CreatorMusic & Radio12.14×
05MLB.comSports9.97×
06Rory McIlroySports9.03×
07MLB NetworkSports8.98×
08HarmonicaMusic & Radio8.65×
09Electronic musical instrumentMusic & Radio8.61×
10The Open ChampionshipSports8.47×
11Los Angeles DodgersSports7.53×
12Hair ExtensionsBeauty & Wellness7.42×
13Miami HeatSports7.06×
14OtakuLiterature6.93×
15Bass fishingSports6.71×
16Golf ballSports6.21×
17AfrobeatMusic & Radio6.11×
18Golf equipmentSports6.10×
19New York YankeesSports5.87×
20SupermanMovies & TV2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Native Instruments audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Native Instruments audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.34×
SustainabilityBALANCE1.09×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Native Instruments audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.22×
DIY MentalityTHRILL0.23×
Family OrientationCONSERVATISM0.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Native Instruments's target market in United States?

Native Instruments's target market in United States covers an estimated 2,644,713 people, concentrated in California and Texas.

02

What is the gender split and age of Native Instruments customers?

33.6% of the Native Instruments audience are female, 66.4% are male, with an average age of 30.8 years.

03

Which brands do Native Instruments fans like most?

Native Instruments fans show strongest brand affinity for Digital audio workstation (19.22×), FL Studio (21.06×), and MLB.com (9.97×) over the country average.

04

Where do Native Instruments fans live in United States?

Native Instruments fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Native Instruments fans also like?

Beyond Native Instruments itself, the audience over-indexes on FL Studio (21.06×), MLB.com (9.97×), Hair Extensions (7.42×), and The Open Championship (8.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Native Instruments audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Native Instruments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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