Native Instruments Audience in United States

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Native Instruments has an estimated audience of 2,651,809 people in United States. 33.6% are female, 66.4% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Digital audio workstation, FL Studio, MLB.com, Hair Extensions, Superman.

The average Native Instruments fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Digital audio workstation, FL Studio, MLB.com, with strongest over-indexing on Digital audio workstation (19.22× the country average). Demographically, the Native Instruments audience skews more male with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Native Instruments fans

Demographic split for Native Instruments audience in United States
MetricValue
Female33.6%
Male66.4%
Average age30.8
Estimated audience size2,651,809

Audience persona

The typical Native Instruments fan in United States is more male, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Digital audio workstation.

Top regions in United States

Top regions ranked by reach for Native Instruments in United States
RegionReachAffinity
California514,6431.76×
Texas229,8251.01×
New York216,2391.46×
Florida201,9091.12×
Georgia112,2551.37×
Illinois100,3691.14×
Pennsylvania87,1370.98×
North Carolina82,0501.03×
Tennessee81,9321.54×
Washington76,7301.44×
Michigan75,8721.09×
Ohio75,1420.92×
Virginia71,1951.1×
New Jersey69,9381.04×
Massachusetts65,6781.26×
Arizona57,2591.06×
Colorado57,0721.37×
Maryland54,6501.2×
Indiana46,8010.97×
Oregon46,5731.53×
Missouri41,7470.98×
South Carolina36,7320.92×
Nevada34,0011.33×
Wisconsin33,4160.84×
Minnesota33,2980.88×
Louisiana32,3450.95×
Connecticut30,6381.15×
Alabama29,4010.79×
Utah29,3041.23×
Kentucky25,3390.76×
Oklahoma25,3340.86×
Kansas17,2380.82×
Arkansas15,3580.7×
New Mexico14,6011.1×
Mississippi13,8680.63×
Iowa13,2700.61×
Idaho12,8170.96×
Hawaii10,9980.96×
New Hampshire10,0140.96×
Washington, District of Columbia9,7621.22×
Rhode Island8,8591.05×
Nebraska8,5410.64×
Maine7,9810.84×
Delaware7,1510.98×
West Virginia6,7440.55×
Montana5,1160.7×
Vermont4,1110.88×
Alaska4,0690.72×
North Dakota2,9500.54×
South Dakota2,8280.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Native Instruments audience
BrandAffinityCategory
Digital audio workstation19.22×Technology & Electronics
FL Studio21.06×Technology & Electronics
MLB.com9.97×Sports
Hair Extensions7.42×Beauty & Wellness
Superman2.99×Movies & TV
Kevin Durant11×Sports
The Open Championship8.47×Sports
Miami Heat7.06×Sports
Los Angeles Dodgers7.53×Sports
Golf equipment6.1×Sports
NCAA March Madness (CBS/Turner)13.63×Sports
Electronic musical instrument8.61×Music & Radio
Rory McIlroy9.03×Sports
Golf ball6.21×Sports
Bass fishing6.71×Sports
New York Yankees5.87×Sports
Tyler, The Creator12.14×Music & Radio
Otaku6.93×Literature
Harmonica8.65×Music & Radio
Afrobeat6.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Native Instruments audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.78
Luxury OrientationPREMIUM2.45
Early Adopter MentalityPOWER1.86
Risk AppetiteTHRILL1.66
SustainabilityBALANCE1.54
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Native Instruments
CountryShare
United States34.3%
Japan8.2%
Germany7.4%

See Native Instruments audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Native Instruments have in United States?

Native Instruments has an estimated audience of 2,651,809 people in United States, concentrated in California and Texas.

What is the gender split and age of Native Instruments fans?

33.6% of Native Instruments fans are female, 66.4% are male, with an average age of 30.8 years.

Which brands do Native Instruments fans like most?

Native Instruments fans show strongest brand affinity for Digital audio workstation (19.22×), FL Studio (21.06×), and MLB.com (9.97×) over the country average.

Where do Native Instruments fans live in United States?

Native Instruments fans in United States are most concentrated in California (reach 514,643), Texas (reach 229,825), and New York (reach 216,239). These three regions account for the largest share of the active audience.

What other brands do Native Instruments fans also like?

Beyond Native Instruments itself, the audience over-indexes on FL Studio (21.06×), MLB.com (9.97×), Hair Extensions (7.42×), and Superman (2.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Native Instruments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.