Native Instruments Audience in Germany
Native Instruments has an estimated audience of 568,049 people in Germany. 30.7% are female, 69.3% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steinberg Cubase, Traktor, Drum machine, Thomann, GarageBand.
The average Native Instruments fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steinberg Cubase, Traktor, Drum machine, with strongest over-indexing on Steinberg Cubase (35.07× the country average). Demographically, the Native Instruments audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Native Instruments fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 32.1 |
| Estimated audience size | 568,049 |
Audience persona
The typical Native Instruments fan in Germany is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Steinberg Cubase.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,479 | 1.05× |
| Bayern | 84,672 | 0.93× |
| Baden-Württemberg | 76,287 | 0.98× |
| Berlin | 57,196 | 2.25× |
| Niedersachsen | 49,275 | 0.89× |
| Hessen | 46,374 | 1.07× |
| Sachsen | 27,330 | 0.98× |
| Schleswig-Holstein | 20,102 | 0.99× |
| Brandenburg | 18,410 | 1.04× |
| Hamburg | 14,777 | 1.15× |
| Rheinland-Pfalz | 14,759 | 0.52× |
| Sachsen-Anhalt | 13,595 | 0.92× |
| Thüringen | 12,168 | 0.84× |
| Mecklenburg-Vorpommern | 6,997 | 0.65× |
| Saarland | 5,464 | 0.78× |
| Bremen | 4,607 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steinberg Cubase | 35.07× | Technology & Electronics |
| Traktor | 30.69× | Music & Radio |
| Drum machine | 46.67× | Music & Radio |
| Thomann | 10.27× | Shopping |
| GarageBand | 48.86× | Music & Radio |
| Logic Pro | 20.26× | Technology & Electronics |
| Electronic musical instrument | 16.28× | Music & Radio |
| Digital audio workstation | 20.93× | Technology & Electronics |
| Steinberg | 38.92× | Music & Radio |
| Arturia | 44.97× | Music & Radio |
| Ableton Live | 31.01× | Technology & Electronics |
| IZotope | 34.78× | Technology & Electronics |
| FL Studio | 19.67× | Technology & Electronics |
| Plugin Alliance | 69.38× | Technology & Electronics |
| Software synthesizer | 54.99× | Technology & Electronics |
| Roland Corporation | 27.22× | Music & Radio |
| Soundtoys | 74.42× | Technology & Electronics |
| Boss Corporation | 14.02× | Music & Radio |
| Universal Audio (company) | 31.54× | Music & Radio |
| Korg | 27.24× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| DIY Mentality | THRILL | 1.33 |
| Sustainability | BALANCE | 1.29 |
| Tradition | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| Japan | 8.2% |
| Germany | 7.4% |
See Native Instruments audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Native Instruments have in Germany?
Native Instruments has an estimated audience of 568,049 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Native Instruments fans?
30.7% of Native Instruments fans are female, 69.3% are male, with an average age of 32.1 years.
Which brands do Native Instruments fans like most?
Native Instruments fans show strongest brand affinity for Steinberg Cubase (35.07×), Traktor (30.69×), and Drum machine (46.67×) over the country average.
Where do Native Instruments fans live in Germany?
Native Instruments fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,479), Bayern (reach 84,672), and Baden-Württemberg (reach 76,287). These three regions account for the largest share of the active audience.
What other brands do Native Instruments fans also like?
Beyond Native Instruments itself, the audience over-indexes on Traktor (30.69×), Drum machine (46.67×), Thomann (10.27×), and GarageBand (48.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Native Instruments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.