Electronic musical instrument Audience in Germany
Electronic musical instrument has an estimated audience of 1,253,798 people in Germany. 32.2% are female, 67.8% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Dog breed, KLIX (AM), Corona (band).
The average Electronic musical instrument fan in Germany is 31.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Dog breed, with strongest over-indexing on Home construction (3.47× the country average). Demographically, the Electronic musical instrument audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Electronic musical instrument fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 31.7 |
| Estimated audience size | 1,253,798 |
Audience persona
The typical Electronic musical instrument fan in Germany is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 253,411 | 0.92× |
| Bayern | 130,828 | 0.65× |
| Baden-Württemberg | 119,677 | 0.7× |
| Niedersachsen | 114,278 | 0.94× |
| Hessen | 60,674 | 0.64× |
| Schleswig-Holstein | 58,974 | 1.31× |
| Rheinland-Pfalz | 50,669 | 0.81× |
| Sachsen | 46,350 | 0.75× |
| Berlin | 43,806 | 0.78× |
| Thüringen | 30,762 | 0.96× |
| Sachsen-Anhalt | 28,518 | 0.88× |
| Saarland | 27,308 | 1.77× |
| Brandenburg | 26,431 | 0.68× |
| Mecklenburg-Vorpommern | 25,081 | 1.05× |
| Hamburg | 24,895 | 0.88× |
| Bremen | 24,468 | 2.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.47× | Home & Garden |
| Progressive rock | 4.7× | Music & Radio |
| Dog breed | 2.31× | Pets & Animals |
| KLIX (AM) | 5.01× | Music & Radio |
| Corona (band) | 3.06× | Music & Radio |
| Salman Khan | 7.51× | Movies & TV |
| Atkins diet | 5.95× | Health |
| 3D printing | 2.14× | Technology & Electronics |
| Hudson, New York | 5.41× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 5.91× | Literature |
| myDealZ | 2.36× | Shopping |
| Snow White (Fables) | 1.63× | Literature |
| Icon (magazine) | 1.81× | Arts & Culture |
| Natural rubber | 1.63× | Cars & Mobility |
| Mo Hayder | 9.58× | Literature |
| Ireen Sheer | 1.85× | Music & Radio |
| Scratching post | 3.56× | Pets & Animals |
| Italian Riviera | 1.94× | Travel & Leisure |
| Figure painting (hobby) | 2.44× | Arts & Culture |
| Magazine (band) | 2.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.26 |
| Sports Activity | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.43 |
| Urban Lifestyle | OPEN | 1.24 |
| Individualism | JOY | 1.18 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.0% |
| Japan | 5.9% |
| United Kingdom | 4.7% |
See Electronic musical instrument audiences in other countries
- Electronic musical instrument — United States
- Electronic musical instrument — United Kingdom
- Electronic musical instrument — France
- Electronic musical instrument — Italy
- Electronic musical instrument — Spain
- Electronic musical instrument — Brazil
- Electronic musical instrument — Japan
- Electronic musical instrument — South Korea
- Electronic musical instrument — India
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electronic musical instrument have in Germany?
Electronic musical instrument has an estimated audience of 1,253,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronic musical instrument fans?
32.2% of Electronic musical instrument fans are female, 67.8% are male, with an average age of 31.7 years.
Which brands do Electronic musical instrument fans like most?
Electronic musical instrument fans show strongest brand affinity for Home construction (3.47×), Progressive rock (4.7×), and Dog breed (2.31×) over the country average.
Where do Electronic musical instrument fans live in Germany?
Electronic musical instrument fans in Germany are most concentrated in Nordrhein-Westfalen (reach 253,411), Bayern (reach 130,828), and Baden-Württemberg (reach 119,677). These three regions account for the largest share of the active audience.
What other brands do Electronic musical instrument fans also like?
Beyond Electronic musical instrument itself, the audience over-indexes on Progressive rock (4.7×), Dog breed (2.31×), KLIX (AM) (5.01×), and Corona (band) (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.