Electronic musical instrument Audience in United States

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Electronic musical instrument has an estimated audience of 13,683,172 people in United States. 39.1% are female, 60.9% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Springfield, Illinois, Salman Khan, Dog breed, Home construction, UK garage.

The average Electronic musical instrument fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Springfield, Illinois, Salman Khan, Dog breed, with strongest over-indexing on Springfield, Illinois (59.46× the country average). Demographically, the Electronic musical instrument audience skews more male with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Electronic musical instrument fans

Demographic split for Electronic musical instrument audience in United States
MetricValue
Female39.1%
Male60.9%
Average age29.9
Estimated audience size13,683,172

Audience persona

The typical Electronic musical instrument fan in United States is more male, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Springfield, Illinois.

Top regions in United States

Top regions ranked by reach for Electronic musical instrument in United States
RegionReachAffinity
California1,354,3220.9×
Texas873,5510.74×
Florida789,1550.85×
New York658,9370.86×
Pennsylvania409,1160.89×
Illinois406,2980.89×
Ohio359,9470.85×
North Carolina338,5070.82×
Michigan330,5660.92×
Washington324,9991.18×
Georgia323,1400.77×
Virginia318,9060.96×
Massachusetts295,2001.1×
New Jersey266,0740.76×
Colorado244,1491.13×
Minnesota230,9831.18×
Wisconsin215,8571.05×
Tennessee215,0460.78×
Missouri209,4190.95×
Indiana208,0260.83×
Oregon203,5731.3×
Maryland202,3390.86×
South Carolina182,6050.89×
Utah179,0981.46×
Kentucky153,4220.89×
Connecticut152,7501.11×
Louisiana124,4400.71×
Arizona118,4420.42×
Iowa106,5110.94×
Kansas103,9850.96×
Oklahoma102,8890.68×
Arkansas98,8320.88×
Nevada82,9560.63×
Idaho82,0741.2×
Mississippi75,3620.67×
Alabama71,2830.37×
Maine70,6721.44×
Nebraska69,3201.01×
New Hampshire65,9091.22×
Montana59,2771.56×
Hawaii57,4960.98×
West Virginia53,3270.84×
New Mexico49,9350.73×
Rhode Island47,1431.08×
Vermont46,3681.93×
South Dakota40,7021.29×
North Dakota39,6301.41×
Washington, District of Columbia39,6280.96×
Wyoming39,2171.93×
Delaware37,9961.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic musical instrument audience
BrandAffinityCategory
Springfield, Illinois59.46×Travel & Leisure
Salman Khan18.32×Movies & TV
Dog breed2.42×Pets & Animals
Home construction2.62×Home & Garden
UK garage9×Music & Radio
Product design2.5×Business & Career
Combat sport1.89×Sports
Urban Outfitters1.98×Shopping
Pro-Ject4.04×Music & Radio
Natural rubber1.95×Cars & Mobility
JDSU2.79×Business & Career
Minnesota1.54×Travel & Leisure
Joshua Jackson3.93×Movies & TV
Nebraska Cornhuskers football2.97×Sports
Home staging4.13×Home & Garden
Isometric exercise6.55×Sports
Stamp collecting3.33×Home & Garden
Winemaking3.11×Food & Beverages
Bank account1.68×Business & Career
Bridget Jones: The Edge of Reason13.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic musical instrument audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
SustainabilityBALANCE1.79
Early Adopter MentalityPOWER1.6
TraditionCONSERVATISM1.24
Luxury OrientationPREMIUM1.19
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Electronic musical instrument
CountryShare
United States43.0%
Japan5.9%
United Kingdom4.7%

See Electronic musical instrument audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Electronic musical instrument have in United States?

Electronic musical instrument has an estimated audience of 13,683,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic musical instrument fans?

39.1% of Electronic musical instrument fans are female, 60.9% are male, with an average age of 29.9 years.

Which brands do Electronic musical instrument fans like most?

Electronic musical instrument fans show strongest brand affinity for Springfield, Illinois (59.46×), Salman Khan (18.32×), and Dog breed (2.42×) over the country average.

Where do Electronic musical instrument fans live in United States?

Electronic musical instrument fans in United States are most concentrated in California (reach 1,354,322), Texas (reach 873,551), and Florida (reach 789,155). These three regions account for the largest share of the active audience.

What other brands do Electronic musical instrument fans also like?

Beyond Electronic musical instrument itself, the audience over-indexes on Salman Khan (18.32×), Dog breed (2.42×), Home construction (2.62×), and UK garage (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.