Rascasse Audience Intelligence

Electronic musical instrument Audience in United States

A data profile of the people who buy, follow and care about Electronic musical instrument in United States — modelled from more than twelve digital signal sources. Electronic musical instrument has an estimated audience of 13,683,172 people in United States.

#1738among Topic in United States#174in Music & Radio

The average Electronic musical instrument fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clarinet, Cello, Hair Extensions, with strongest over-indexing on Clarinet (12.84× the country average).

Demographically, the Electronic musical instrument audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic musical instrument fan in United States is more male, around 29.9 years old, with strong Tradition tendencies and a notable affinity for Clarinet.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic musical instrument profile in United States.

Audience size
13.7M
in United States
Gender
39.1%♀
60.9% male
Age
29.9
average years
Country rank
#2589
Topic in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic musical instrument fans

39.1% are female, 60.9% are male, average age 29.9.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Electronic musical instrument audience in United States
MetricValue
Female39.1%
Male60.9%
Average age29.9
Estimated audience size13,683,172
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Electronic musical instrument audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Electronic musical instrument audience comes from United States.

Worldwide audience distribution share by country for Electronic musical instrument
CountryShare
United States43.0%
Japan5.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic musical instrument audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic musical instrument fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.27×
02Vermont~30K1.24×
03Oregon~200K1.22×
04Washington~300K1.15×
05Montana~40K1.14×
06Maine~50K1.11×
07Idaho~70K1.08×
08New Hampshire~60K1.08×
09Alaska~30K1.07×
10North Dakota~30K1.07×
11Minnesota~200K1.06×
12Rhode Island~50K1.05×
13South Dakota~30K1.05×
14Massachusetts~300K1.00×
15Kentucky~200K1.00×
16Connecticut~100K1.00×
17Nebraska~70K1.00×
18New Mexico~70K1.00×
19Colorado~200K0.99×
20Wisconsin~200K0.99×
21Delaware~40K0.99×
22Pennsylvania~500K0.98×
23Michigan~400K0.98×
24West Virginia~60K0.98×
25Hawaii~60K0.98×
26Missouri~200K0.97×
27Maryland~200K0.96×
28Iowa~100K0.96×
29Kansas~100K0.96×
30Tennessee~300K0.95×
31Arkansas~100K0.95×
32Washington, District of Columbia~40K0.95×
33Oklahoma~100K0.94×
34California~1.5M0.93×
35Virginia~300K0.93×
36Indiana~200K0.92×
37Illinois~400K0.91×
38Ohio~400K0.91×
39Mississippi~100K0.91×
40North Carolina~400K0.90×
41Arizona~300K0.90×
42South Carolina~200K0.90×
43Nevada~100K0.90×
44Louisiana~200K0.89×
45New York~700K0.88×
46Georgia~400K0.86×
47New Jersey~300K0.84×
48Alabama~200K0.84×
49Florida~800K0.83×
50Texas~1M0.82×
Fig. 06

Affinity by region

Affinity by region — Electronic musical instrument, United States
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic musical instrument audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic musical instrument audience
#·InterestCategoryAffinity×
01Shazam (service)Music & Radio14.76×
02ClarinetMusic & Radio12.84×
03UkuleleMusic & Radio12.58×
04CelloMusic & Radio12.23×
05SaxophoneMusic & Radio10.50×
06High-end audioTechnology & Electronics10.49×
07Rick and MortyMovies & TV9.02×
08Percussion instrumentMusic & Radio9.01×
09ViolinMusic & Radio7.37×
10Hair ExtensionsBeauty & Wellness6.74×
11PianoMusic & Radio5.89×
12Bass guitarMusic & Radio5.30×
13Folk musicMusic & Radio5.25×
14Acoustic guitarMusic & Radio5.07×
15Musical instrumentMusic & Radio4.28×
16Electric guitarMusic & Radio4.17×
17Video gamesGames2.14×
18ClothingFashion & Accessoires1.99×
19VehiclesCars & Mobility1.94×
20Consumer electronicsTechnology & Electronics1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic musical instrument audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic musical instrument audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.37×
PatriotismCONSERVATISM2.34×
Risk AppetiteTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic musical instrument audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
CreativityOPEN0.70×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic musical instrument have in United States?

Electronic musical instrument has an estimated audience of 13,683,172 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic musical instrument fans?

39.1% of Electronic musical instrument fans are female, 60.9% are male, with an average age of 29.9 years.

03

Which brands do Electronic musical instrument fans like most?

Electronic musical instrument fans show strongest brand affinity for Clarinet (12.84×), Cello (12.23×), and Hair Extensions (6.74×) over the country average.

04

Where do Electronic musical instrument fans live in United States?

Electronic musical instrument fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic musical instrument fans also like?

Beyond Electronic musical instrument itself, the audience over-indexes on Cello (12.23×), Hair Extensions (6.74×), Rick and Morty (9.02×), and Saxophone (10.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Electronic musical instrument audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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