Ukulele Audience in United States

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Ukulele has an estimated audience of 3,582,027 people in United States. 37.6% are female, 62.4% are male, average age 34.8. Top regions: Florida, California, Texas. Top brand affinities: Harmonica, Electronic musical instrument, Clarinet, Cello, Vocal music.

The average Ukulele fan in United States is 34.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Harmonica, Electronic musical instrument, Clarinet, with strongest over-indexing on Harmonica (14.04× the country average). Demographically, the Ukulele audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Ukulele fans

Demographic split for Ukulele audience in United States
MetricValue
Female37.6%
Male62.4%
Average age34.8
Estimated audience size3,582,027

Audience persona

The typical Ukulele fan in United States is more male, around 34.8 years old, with strong Individualism tendencies and a notable affinity for Harmonica.

Top regions in United States

Top regions ranked by reach for Ukulele in United States
RegionReachAffinity
Florida632,3292.61×
California426,6771.08×
Texas282,5080.92×
New York176,4960.88×
Illinois110,5700.93×
Pennsylvania106,3740.88×
North Carolina99,3620.92×
Georgia96,1300.87×
Ohio95,7170.87×
Michigan85,6260.91×
Washington84,5851.18×
Virginia82,2630.94×
New Jersey76,8110.84×
Massachusetts75,8821.08×
Arizona68,1530.93×
Hawaii67,5644.39×
Tennessee66,0560.92×
Indiana59,0120.9×
Missouri52,8560.92×
Maryland51,2570.83×
Colorado50,7830.9×
Minnesota50,5850.99×
Wisconsin48,4450.9×
South Carolina43,7220.81×
Oregon42,9841.05×
Kentucky39,7300.88×
Alabama39,0290.78×
Oklahoma37,8840.95×
Utah35,5311.11×
Louisiana32,9730.71×
Connecticut32,2730.9×
Nevada29,2530.84×
Iowa26,0970.88×
Kansas25,4070.9×
Arkansas25,2560.86×
Mississippi21,2530.72×
Idaho16,8930.94×
Nebraska15,5820.87×
New Mexico15,0150.84×
West Virginia14,0520.84×
New Hampshire13,8830.98×
Maine13,2681.03×
Rhode Island9,7200.85×
Montana8,8110.89×
Alaska7,8271.02×
Washington, District of Columbia7,7120.72×
Delaware7,5090.76×
South Dakota6,7830.82×
North Dakota6,3530.86×
Vermont5,3390.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ukulele audience
BrandAffinityCategory
Harmonica14.04×Music & Radio
Electronic musical instrument12.58×Music & Radio
Clarinet11.28×Music & Radio
Cello9.88×Music & Radio
Vocal music8.58×Music & Radio
G&L Musical Instruments14.2×Music & Radio
Twitch5.8×Games
Instrumental5.85×Music & Radio
Saxophone8.87×Music & Radio
Flute10.93×Music & Radio
Orchestra5.05×Music & Radio
Shred guitar12.07×Music & Radio
Popular music2.81×Music & Radio
Punk rock3.73×Music & Radio
Double bass10.82×Music & Radio
Indie rock4.19×Music & Radio
Viola12.51×Music & Radio
Hard rock4.15×Music & Radio
Progressive rock5.53×Music & Radio
Trumpet10.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ukulele audience
TraitClusterScore
IndividualismJOY1.43
TraditionCONSERVATISM1.25
Convenience OrientationPREMIUM1.21
TravellingTHRILL1.19
ExtroversionTHRILL1.17
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Ukulele
CountryShare
United States28.3%
Japan7.3%
United Kingdom5.1%

See Ukulele audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Ukulele have in United States?

Ukulele has an estimated audience of 3,582,027 people in United States, concentrated in Florida and California.

What is the gender split and age of Ukulele fans?

37.6% of Ukulele fans are female, 62.4% are male, with an average age of 34.8 years.

Which brands do Ukulele fans like most?

Ukulele fans show strongest brand affinity for Harmonica (14.04×), Electronic musical instrument (12.58×), and Clarinet (11.28×) over the country average.

Where do Ukulele fans live in United States?

Ukulele fans in United States are most concentrated in Florida (reach 632,329), California (reach 426,677), and Texas (reach 282,508). These three regions account for the largest share of the active audience.

What other brands do Ukulele fans also like?

Beyond Ukulele itself, the audience over-indexes on Electronic musical instrument (12.58×), Clarinet (11.28×), Cello (9.88×), and Vocal music (8.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ukulele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.