Rascasse Audience Intelligence

Ukulele Audience in United States

A data profile of the people who buy, follow and care about Ukulele in United States — modelled from more than twelve digital signal sources. Ukulele has an estimated audience of 3,582,027 people in United States.

#4602among Topic in United States#854in Music & Radio

The average Ukulele fan in United States is 34.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Harmonica, Electronic musical instrument, Clarinet, with strongest over-indexing on Harmonica (14.04× the country average).

Demographically, the Ukulele audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ukulele fan in United States is more male, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Harmonica.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ukulele profile in United States.

Audience size
3.6M
in United States
Gender
37.6%♀
62.4% male
Age
34.8
average years
Country rank
#8845
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ukulele fans

37.6% are female, 62.4% are male, average age 34.8.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Ukulele audience in United States
MetricValue
Female37.6%
Male62.4%
Average age34.8
Estimated audience size3,582,027
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Ukulele audience in United States
Age bracketShare%
16-1937%
20-2916%
30-3914%
40-4915%
50+17%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Ukulele audience comes from United States.

Worldwide audience distribution share by country for Ukulele
CountryShare
United States28.0%
Japan7.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ukulele audience in United States is strongest.

Fig. 05

Top regions by affinity

Ukulele fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K4.12×
02Florida~800K3.38×
03Washington~80K1.08×
04Maine~10K1.06×
05Alaska~8K1.06×
06Massachusetts~70K1.04×
07Utah~30K1.04×
08California~400K1.03×
09Oregon~40K1.01×
10New Hampshire~10K0.99×
11Vermont~6K0.98×
12Idaho~20K0.97×
13Minnesota~50K0.95×
14Connecticut~30K0.92×
15Kansas~30K0.92×
16Montana~9K0.92×
17South Dakota~8K0.91×
18Rhode Island~10K0.90×
19North Dakota~7K0.90×
20New York~200K0.89×
21Illinois~100K0.89×
22Virginia~80K0.89×
23Indiana~60K0.89×
24Missouri~50K0.89×
25Pennsylvania~100K0.88×
26Colorado~50K0.88×
27Wisconsin~50K0.88×
28Kentucky~40K0.88×
29Oklahoma~30K0.88×
30West Virginia~10K0.88×
31North Carolina~90K0.87×
32Tennessee~60K0.87×
33Michigan~80K0.86×
34New Jersey~80K0.86×
35Arizona~60K0.86×
36Iowa~30K0.86×
37Louisiana~40K0.85×
38Arkansas~30K0.85×
39Nebraska~20K0.85×
40Ohio~90K0.84×
41New Mexico~20K0.84×
42Texas~300K0.83×
43Maryland~50K0.83×
44Georgia~90K0.82×
45South Carolina~40K0.81×
46Delaware~8K0.81×
47Nevada~30K0.80×
48Alabama~40K0.76×
49Washington, District of Columbia~8K0.73×
50Mississippi~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Ukulele, United States
0.72×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ukulele audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ukulele audience
#·InterestCategoryAffinity×
01G&L Musical InstrumentsMusic & Radio14.20×
02HarmonicaMusic & Radio14.04×
03Electronic musical instrumentMusic & Radio12.58×
04ViolaMusic & Radio12.51×
05Shred guitarMusic & Radio12.07×
06ClarinetMusic & Radio11.28×
07FluteMusic & Radio10.93×
08Double bassMusic & Radio10.82×
09CelloMusic & Radio9.88×
10SaxophoneMusic & Radio8.87×
11Vocal musicMusic & Radio8.58×
12InstrumentalMusic & Radio5.85×
13TwitchGames5.80×
14Progressive rockMusic & Radio5.53×
15OrchestraMusic & Radio5.05×
16Indie rockMusic & Radio4.19×
17Hard rockMusic & Radio4.15×
18Punk rockMusic & Radio3.73×
19Popular musicMusic & Radio2.81×
20NFLSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ukulele audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ukulele audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
Pet OwnershipJOY1.50×
Social Media UsageJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ukulele audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.57×
CreativityOPEN0.65×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ukulele have in United States?

Ukulele has an estimated audience of 3,582,027 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Ukulele fans?

37.6% of Ukulele fans are female, 62.4% are male, with an average age of 34.8 years.

03

Which brands do Ukulele fans like most?

Ukulele fans show strongest brand affinity for Harmonica (14.04×), Electronic musical instrument (12.58×), and Clarinet (11.28×) over the country average.

04

Where do Ukulele fans live in United States?

Ukulele fans in United States are most concentrated in Florida (reach ~800K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ukulele fans also like?

Beyond Ukulele itself, the audience over-indexes on Electronic musical instrument (12.58×), Clarinet (11.28×), Cello (9.88×), and Vocal music (8.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ukulele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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