Rascasse Audience Intelligence

Vocal music Audience in United States

A data profile of the people who buy, follow and care about Vocal music in United States — modelled from more than twelve digital signal sources. Vocal music has an estimated audience of 14,166,295 people in United States.

#70among Musical genre in United States#1666among Topic in United States#161in Music & Radio

The average Vocal music fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Piano, Musical instrument, Bass guitar, with strongest over-indexing on Piano (4.88× the country average).

Demographically, the Vocal music audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vocal music fan in United States is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Piano.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vocal music profile in United States.

Audience size
14.2M
in United States
Gender
46.1%♀
53.9% male
Age
34.3
average years
Country rank
#2475
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vocal music fans

46.1% are female, 53.9% are male, average age 34.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Vocal music audience in United States
MetricValue
Female46.1%
Male53.9%
Average age34.3
Estimated audience size14,166,295
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Vocal music audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3915%
40-4915%
50+14%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Vocal music audience comes from United States.

Worldwide audience distribution share by country for Vocal music
CountryShare
United States20.2%
Mexico7.3%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vocal music audience in United States is strongest.

Fig. 05

Top regions by affinity

Vocal music fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~40K1.25×
02Vermont~30K1.25×
03North Dakota~40K1.23×
04Alaska~40K1.21×
05Montana~50K1.18×
06Maine~60K1.14×
07Nebraska~80K1.11×
08Delaware~40K1.09×
09Rhode Island~50K1.08×
10New Hampshire~60K1.07×
11Washington, District of Columbia~50K1.07×
12Idaho~80K1.06×
13West Virginia~70K1.05×
14Iowa~100K1.04×
15Hawaii~60K1.03×
16Mississippi~100K1.00×
17Kansas~100K1.00×
18New Mexico~70K1.00×
19Oregon~200K0.97×
20Arkansas~100K0.97×
21Oklahoma~200K0.96×
22Utah~100K0.96×
23Wisconsin~200K0.94×
24Minnesota~200K0.92×
25Connecticut~100K0.92×
26Missouri~200K0.91×
27Colorado~200K0.91×
28Kentucky~200K0.91×
29Maryland~200K0.90×
30Louisiana~200K0.90×
31Nevada~100K0.90×
32South Carolina~200K0.89×
33Massachusetts~200K0.88×
34Alabama~200K0.88×
35North Carolina~400K0.86×
36Tennessee~200K0.86×
37Indiana~200K0.86×
38New Jersey~300K0.85×
39Michigan~300K0.84×
40Virginia~300K0.83×
41Arizona~200K0.83×
42Washington~200K0.83×
43Ohio~400K0.81×
44Pennsylvania~400K0.80×
45Illinois~400K0.80×
46New York~600K0.79×
47Georgia~300K0.78×
48Florida~700K0.71×
49California~1M0.70×
50Texas~800K0.67×
Fig. 06

Affinity by region

Affinity by region — Vocal music, United States
0.67×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vocal music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vocal music audience
#·InterestCategoryAffinity×
01UkuleleMusic & Radio8.58×
02CelloMusic & Radio6.25×
03SaxophoneMusic & Radio6.10×
04Percussion instrumentMusic & Radio5.74×
05ViolinMusic & Radio5.53×
06Web serverTechnology & Electronics5.35×
07PianoMusic & Radio4.88×
08Bass guitarMusic & Radio4.31×
09Acoustic guitarMusic & Radio4.23×
10Musical instrumentMusic & Radio3.66×
11OtakuLiterature3.53×
12Diaper bagKids & Family3.48×
13Electric guitarMusic & Radio3.44×
14RadioTechnology & Electronics2.23×
15Las VegasTravel & Leisure2.11×
16Do it yourself (DIY)Home & Garden1.96×
17Classical musicMusic & Radio1.88×
18Harry PotterMovies & TV1.73×
19SupermanMovies & TV1.61×
20SpotifyInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vocal music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vocal music audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
PatriotismCONSERVATISM1.43×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vocal music audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.83×
Family OrientationCONSERVATISM0.83×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vocal music have in United States?

Vocal music has an estimated audience of 14,166,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vocal music fans?

46.1% of Vocal music fans are female, 53.9% are male, with an average age of 34.3 years.

03

Which brands do Vocal music fans like most?

Vocal music fans show strongest brand affinity for Piano (4.88×), Musical instrument (3.66×), and Bass guitar (4.31×) over the country average.

04

Where do Vocal music fans live in United States?

Vocal music fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Vocal music fans also like?

Beyond Vocal music itself, the audience over-indexes on Musical instrument (3.66×), Bass guitar (4.31×), Violin (5.53×), and Acoustic guitar (4.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Vocal music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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