Vocal music Audience in United States

Vocal music has an estimated audience of 14,166,295 people in United States. 46.1% are female, 53.9% are male, average age 34.3. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Nationality, Progressive rock, Mangaka, Nebraska Cornhuskers football.
The average Vocal music fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Nationality, Progressive rock, with strongest over-indexing on Combat sport (2.7× the country average). Demographically, the Vocal music audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Vocal music fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 34.3 |
| Estimated audience size | 14,166,295 |
Audience persona
The typical Vocal music fan in United States is balanced, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,056,189 | 0.68× |
| Texas | 684,507 | 0.56× |
| New York | 614,212 | 0.78× |
| Florida | 601,364 | 0.63× |
| Illinois | 355,878 | 0.75× |
| North Carolina | 349,111 | 0.82× |
| Pennsylvania | 345,277 | 0.72× |
| Ohio | 311,726 | 0.71× |
| New Jersey | 285,693 | 0.79× |
| Michigan | 278,493 | 0.75× |
| Georgia | 270,656 | 0.62× |
| Virginia | 251,397 | 0.73× |
| Massachusetts | 234,460 | 0.84× |
| Wisconsin | 205,779 | 0.97× |
| Colorado | 197,575 | 0.88× |
| Washington | 194,712 | 0.69× |
| Missouri | 192,254 | 0.84× |
| Minnesota | 183,855 | 0.91× |
| Tennessee | 182,907 | 0.64× |
| Maryland | 181,257 | 0.74× |
| Arizona | 175,305 | 0.61× |
| Indiana | 172,621 | 0.67× |
| Oregon | 166,012 | 1.02× |
| South Carolina | 150,593 | 0.71× |
| Utah | 124,683 | 0.98× |
| Kentucky | 120,944 | 0.68× |
| Oklahoma | 113,060 | 0.72× |
| Kansas | 112,173 | 1× |
| Louisiana | 110,674 | 0.61× |
| Iowa | 110,587 | 0.95× |
| Connecticut | 109,126 | 0.77× |
| Alabama | 103,020 | 0.52× |
| Mississippi | 101,844 | 0.87× |
| Arkansas | 90,476 | 0.78× |
| Idaho | 86,267 | 1.21× |
| New Hampshire | 79,772 | 1.43× |
| Maine | 76,983 | 1.52× |
| Nebraska | 75,374 | 1.06× |
| Montana | 70,432 | 1.79× |
| West Virginia | 70,064 | 1.06× |
| Hawaii | 67,425 | 1.11× |
| Nevada | 67,264 | 0.49× |
| New Mexico | 63,733 | 0.9× |
| Alaska | 62,926 | 2.08× |
| Vermont | 62,661 | 2.52× |
| Rhode Island | 59,461 | 1.32× |
| South Dakota | 56,150 | 1.71× |
| North Dakota | 55,381 | 1.9× |
| Delaware | 53,250 | 1.36× |
| Wyoming | 51,819 | 2.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.7× | Sports |
| Nationality | 3.33× | Politics & Society |
| Progressive rock | 2.45× | Music & Radio |
| Mangaka | 4.25× | Literature |
| Nebraska Cornhuskers football | 3.1× | Sports |
| Bank account | 1.77× | Business & Career |
| Jaws | 3.32× | Movies & TV |
| Staycation | 1.84× | Home & Garden |
| Jesse Plemons | 1.91× | Movies & TV |
| Nipsey Hussle | 3.13× | Music & Radio |
| Tierra Cali | 4.04× | Travel & Leisure |
| Hog Hunting | 1.73× | Sports |
| Queens College, City University of New York | 3.64× | Business & Career |
| Grammarly | 2.06× | Business & Career |
| Homie | 6.32× | Politics & Society |
| Home staging | 2.14× | Home & Garden |
| Stay at Home Mum | 5.07× | Kids & Family |
| Charlamagne Tha God | 3.59× | Movies & TV |
| Buying and Selling Real Estate | 2.85× | Home & Garden |
| UK garage | 1.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Spirituality | BALANCE | 1.22 |
| Extroversion | THRILL | 1.15 |
| Social Media Usage | JOY | 1.08 |
| Mindfulness | BALANCE | 1.07 |
| Pet Ownership | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Mexico | 7.3% |
| Brazil | 5.1% |
See Vocal music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Vocal music have in United States?
Vocal music has an estimated audience of 14,166,295 people in United States, concentrated in California and Texas.
What is the gender split and age of Vocal music fans?
46.1% of Vocal music fans are female, 53.9% are male, with an average age of 34.3 years.
Which brands do Vocal music fans like most?
Vocal music fans show strongest brand affinity for Combat sport (2.7×), Nationality (3.33×), and Progressive rock (2.45×) over the country average.
Where do Vocal music fans live in United States?
Vocal music fans in United States are most concentrated in California (reach 1,056,189), Texas (reach 684,507), and New York (reach 614,212). These three regions account for the largest share of the active audience.
What other brands do Vocal music fans also like?
Beyond Vocal music itself, the audience over-indexes on Nationality (3.33×), Progressive rock (2.45×), Mangaka (4.25×), and Nebraska Cornhuskers football (3.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.