Vocal music Audience in Mexico
Vocal music has an estimated audience of 5,091,152 people in Mexico. 47.1% are female, 52.9% are male, average age 30.6. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76× the country average). Demographically, the Vocal music audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Vocal music fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 30.6 |
| Estimated audience size | 5,091,152 |
Audience persona
The typical Vocal music fan in Mexico is balanced, around 30.6 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76× | Technology & Electronics |
| Google Drive | 68.22× | Technology & Electronics |
| Twilight (series) | 54.93× | Movies & TV |
| Karl Marx | 91.84× | Literature |
| Fox News Channel | 118.07× | Movies & TV |
| Ayrton Senna | 82.58× | Sports |
| Tinder | 55.59× | Internet & Social Media |
| Ready Player One | 79.89× | Movies & TV |
| China Central Television | 51.54× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 265.71× | Fashion & Accessoires |
| Pixel art | 172.53× | Arts & Culture |
| Eyeglass prescription | 159.43× | Health |
| Automated teller machine | 87.46× | Business & Career |
| Boomerang | 134.96× | Sports |
| Halloween costume | 106.36× | Kids & Family |
| Ketchup | 74.87× | Food & Beverages |
| Latte macchiato | 143.33× | Food & Beverages |
| Faro, Portugal | 149.37× | Travel & Leisure |
| Nutritionist | 39.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.38 |
| Risk Appetite | THRILL | 8.18 |
| Urban Lifestyle | OPEN | 1.99 |
| Spirituality | BALANCE | 1.98 |
| Need for Security | CONSERVATISM | 1.61 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Mexico | 7.3% |
| Brazil | 5.1% |
See Vocal music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.