A data profile of the people who buy, follow and care about Vocal music in Mexico — modelled from more than twelve digital signal sources. Vocal music has an estimated audience of 5,091,152 people in Mexico.
Vocal music has an estimated audience of 5,091,152 people in Mexico. 47.1% are female, 52.9% are male, average age 30.6. Top brand affinities: Classical music, Catholic Church, Piano, Banana, Sarcasm.
Top brand affinities include Classical music, Catholic Church, Piano, with strongest over-indexing on Classical music (2.24× the country average).
Demographically, the Vocal music audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Vocal music fan in Mexico is balanced, around 30.6 years old, with strong Mindfulness tendencies and a notable affinity for Classical music.
The key figures that characterise the Vocal music profile in Mexico.
47.1% are female, 52.9% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 30.6 |
| Estimated audience size | 5,091,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Vocal music audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.2% |
| Mexico | 7.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Vocal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Violin | Music & Radio | 4.67× | ||
| 02 | Piano | Music & Radio | 3.50× | ||
| 03 | Banana | Food & Beverages | 3.00× | ||
| 04 | Sarcasm | Politics & Society | 3.00× | ||
| 05 | Travel agency | Travel & Leisure | 3.00× | ||
| 06 | El País | News | 3.00× | ||
| 07 | Freeware | Technology & Electronics | 3.00× | ||
| 08 | Dentistry | Business & Career | 3.00× | ||
| 09 | Office 365 | Technology & Electronics | 3.00× | ||
| 10 | Google Drive | Technology & Electronics | 3.00× | ||
| 11 | Sexology | Kids & Family | 3.00× | ||
| 12 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 13 | Catholic Church | Politics & Society | 2.75× | ||
| 14 | Classical music | Music & Radio | 2.24× | ||
| 15 | Radio | Technology & Electronics | 1.94× | ||
| 16 | Game consoles | Technology & Electronics | 1.94× | ||
| 17 | Singing | Music & Radio | 1.81× | ||
| 18 | Reggae | Music & Radio | 1.78× | ||
| 19 | TV reality shows | Movies & TV | 1.60× | ||
| 20 | Anime movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.26× | |
| Risk Appetite | THRILL | 1.72× | |
| Need for Security | CONSERVATISM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Pet Ownership | JOY | 0.68× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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