Vocal music Audience in Mexico
Vocal music has an estimated audience of 5,091,152 people in Mexico. 47.1% are female, 52.9% are male, average age 30.6. Top brand affinities: Classical music, Catholic Church, Piano, Banana, Sarcasm.
Top brand affinities include Classical music, Catholic Church, Piano, with strongest over-indexing on Classical music (2.24× the country average). Demographically, the Vocal music audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Vocal music fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 30.6 |
| Estimated audience size | 5,091,152 |
Audience persona
The typical Vocal music fan in Mexico is balanced, around 30.6 years old, with strong Mindfulness tendencies and a notable affinity for Classical music.
Top brand affinities of Vocal music fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Classical music | 2.24× | Music & Radio |
| Catholic Church | 2.75× | Politics & Society |
| Piano | 3.5× | Music & Radio |
| Banana | 3× | Food & Beverages |
| Sarcasm | 3× | Politics & Society |
| Travel agency | 3× | Travel & Leisure |
| Violin | 4.67× | Music & Radio |
| El País | 3× | News |
| Freeware | 3× | Technology & Electronics |
| Dentistry | 3× | Business & Career |
| TV reality shows | 1.6× | Movies & TV |
| Radio | 1.94× | Technology & Electronics |
| Office 365 | 3× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Reggae | 1.78× | Music & Radio |
| Anime movies | 1.52× | Movies & TV |
| Google Drive | 3× | Technology & Electronics |
| Sexology | 3× | Kids & Family |
| Broadcasting of sports events | 3× | Movies & TV |
| Singing | 1.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.26 |
| Risk Appetite | THRILL | 1.72 |
| Need for Security | CONSERVATISM | 1.71 |
| Spirituality | BALANCE | 1.56 |
| Patriotism | CONSERVATISM | 1.55 |
| Travelling | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Mexico | 7.3% |
| Brazil | 5.1% |
See Vocal music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.