Rascasse Audience Intelligence

Vocal music Audience in Germany

A data profile of the people who buy, follow and care about Vocal music in Germany — modelled from more than twelve digital signal sources. Vocal music has an estimated audience of 1,650,113 people in Germany.

#92among Musical genre in Germany#2249among Topic in Germany#363in Music & Radio

The average Vocal music fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Spotify, Wireless speakers, Harry Potter, with strongest over-indexing on Spotify (2.34× the country average).

Demographically, the Vocal music audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vocal music fan in Germany is balanced, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Spotify.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vocal music profile in Germany.

Audience size
1.7M
in Germany
Gender
53.1%♀
46.9% male
Age
37.6
average years
Country rank
#4077
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vocal music fans

53.1% are female, 46.9% are male, average age 37.6.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Vocal music audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age37.6
Estimated audience size1,650,113
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Vocal music audience in Germany
Age bracketShare%
16-1928%
20-2917%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Vocal music audience comes from Germany.

Worldwide audience distribution share by country for Vocal music
CountryShare
United States20.2%
Mexico7.3%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vocal music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vocal music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.40×
02Saarland~20K1.20×
03Sachsen~100K1.19×
04Mecklenburg-Vorpommern~40K1.16×
05Brandenburg~60K1.15×
06Thüringen~40K1.05×
07Sachsen-Anhalt~40K1.02×
08Hamburg~40K0.94×
09Schleswig-Holstein~50K0.92×
10Rheinland-Pfalz~70K0.90×
11Berlin~60K0.85×
12Bayern~200K0.80×
13Niedersachsen~100K0.80×
14Hessen~100K0.77×
15Baden-Württemberg~200K0.76×
16Nordrhein-Westfalen~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Vocal music, Germany
0.64×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vocal music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vocal music audience
#·InterestCategoryAffinity×
01Reverb.comShopping25.16×
02School of RockMovies & TV11.74×
03Monty Python's Life of BrianMovies & TV9.32×
04Wireless speakersTechnology & Electronics8.88×
05SaxophoneMusic & Radio5.26×
06Web serverTechnology & Electronics4.47×
07Metropolitan OperaArts & Culture4.39×
08Millie Bobby BrownMovies & TV4.03×
09Folk musicMusic & Radio3.53×
10EtsyFashion & Accessoires2.94×
11Robert RedfordMovies & TV2.93×
12Taylor SwiftMusic & Radio2.87×
13RefrigeratorHome & Garden2.77×
14Musical theatreMovies & TV2.64×
15SupermanMovies & TV2.35×
16SpotifyInternet & Social Media2.34×
17Michael JacksonMusic & Radio2.13×
18Do it yourself (DIY)Home & Garden1.80×
19Harry PotterMovies & TV1.75×
20Müller (company)Food & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vocal music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vocal music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.84×
SpiritualityBALANCE1.63×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vocal music audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Luxury OrientationPREMIUM0.83×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vocal music have in Germany?

Vocal music has an estimated audience of 1,650,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vocal music fans?

53.1% of Vocal music fans are female, 46.9% are male, with an average age of 37.6 years.

03

Which brands do Vocal music fans like most?

Vocal music fans show strongest brand affinity for Spotify (2.34×), Wireless speakers (8.88×), and Harry Potter (1.75×) over the country average.

04

Where do Vocal music fans live in Germany?

Vocal music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vocal music fans also like?

Beyond Vocal music itself, the audience over-indexes on Wireless speakers (8.88×), Harry Potter (1.75×), Millie Bobby Brown (4.03×), and Reverb.com (25.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Vocal music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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