Vocal music Audience in Germany
Vocal music has an estimated audience of 1,650,113 people in Germany. 53.1% are female, 46.9% are male, average age 37.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Wireless speakers, Minecraft, Harry Potter, Spotify, Tour de France.
The average Vocal music fan in Germany is 37.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Wireless speakers, Minecraft, Harry Potter, with strongest over-indexing on Wireless speakers (12.5× the country average). Demographically, the Vocal music audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Vocal music fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.6 |
| Estimated audience size | 1,650,113 |
Audience persona
The typical Vocal music fan in Germany is balanced, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Wireless speakers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 183,543 | 0.69× |
| Nordrhein-Westfalen | 157,255 | 0.44× |
| Baden-Württemberg | 132,286 | 0.59× |
| Sachsen | 124,960 | 1.54× |
| Niedersachsen | 96,955 | 0.61× |
| Brandenburg | 73,224 | 1.43× |
| Hessen | 62,291 | 0.5× |
| Thüringen | 46,774 | 1.11× |
| Rheinland-Pfalz | 45,350 | 0.55× |
| Berlin | 44,020 | 0.6× |
| Sachsen-Anhalt | 41,477 | 0.97× |
| Schleswig-Holstein | 40,459 | 0.68× |
| Mecklenburg-Vorpommern | 39,953 | 1.27× |
| Bremen | 37,282 | 2.64× |
| Saarland | 36,264 | 1.79× |
| Hamburg | 22,364 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wireless speakers | 12.5× | Technology & Electronics |
| Minecraft | 5.92× | Games |
| Harry Potter | 1.62× | Movies & TV |
| Spotify | 2.03× | Internet & Social Media |
| Tour de France | 5.19× | Sports |
| Ryanair | 2.35× | Travel & Leisure |
| Metropolitan Opera | 5.6× | Arts & Culture |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Art exhibition | 3.47× | Arts & Culture |
| Comedy club | 7.17× | Movies & TV |
| Etsy | 2.9× | Fashion & Accessoires |
| Livemusic | 2.64× | Music & Radio |
| Iron Maiden | 6.06× | Music & Radio |
| Love & Sex | 3.74× | Kids & Family |
| Yorkshire Terrier | 2.97× | Pets & Animals |
| Google Maps | 1.81× | Internet & Social Media |
| Labrador Retriever | 2.66× | Pets & Animals |
| Shih Tzu | 2.99× | Pets & Animals |
| Millie Bobby Brown | 3.13× | Movies & TV |
| Arnold Schwarzenegger | 4.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.53 |
| Urban Lifestyle | OPEN | 1.38 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Sports Activity | POWER | 1.3 |
| Mindfulness | BALANCE | 1.29 |
| Spirituality | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Mexico | 7.3% |
| Brazil | 5.1% |
See Vocal music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Vocal music have in Germany?
Vocal music has an estimated audience of 1,650,113 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vocal music fans?
53.1% of Vocal music fans are female, 46.9% are male, with an average age of 37.6 years.
Which brands do Vocal music fans like most?
Vocal music fans show strongest brand affinity for Wireless speakers (12.5×), Minecraft (5.92×), and Harry Potter (1.62×) over the country average.
Where do Vocal music fans live in Germany?
Vocal music fans in Germany are most concentrated in Bayern (reach 183,543), Nordrhein-Westfalen (reach 157,255), and Baden-Württemberg (reach 132,286). These three regions account for the largest share of the active audience.
What other brands do Vocal music fans also like?
Beyond Vocal music itself, the audience over-indexes on Minecraft (5.92×), Harry Potter (1.62×), Spotify (2.03×), and Tour de France (5.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.