A data profile of the people who buy, follow and care about Vocal music in Brazil — modelled from more than twelve digital signal sources. Vocal music has an estimated audience of 3,558,875 people in Brazil.
Vocal music has an estimated audience of 3,558,875 people in Brazil. 50.2% are female, 49.8% are male, average age 38.6. Top brand affinities: Louvre, Esporte Clube Bahia, Blues music, Fortaleza Esporte Clube, Piano.
Top brand affinities include Louvre, Esporte Clube Bahia, Blues music, with strongest over-indexing on Louvre (12.89× the country average).
Demographically, the Vocal music audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Vocal music fan in Brazil is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Louvre.
The key figures that characterise the Vocal music profile in Brazil.
50.2% are female, 49.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.6 |
| Estimated audience size | 3,558,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Vocal music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.2% |
| Mexico | 7.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Vocal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 12.89× | ||
| 02 | Vintage Books | Literature | 9.27× | ||
| 03 | Billy Joel | Music & Radio | 8.51× | ||
| 04 | Ko Samui | Travel & Leisure | 6.88× | ||
| 05 | Bob Dylan | Music & Radio | 4.64× | ||
| 06 | Piano | Music & Radio | 3.27× | ||
| 07 | Bon Jovi | Music & Radio | 3.22× | ||
| 08 | Maria Bethânia | Music & Radio | 2.99× | ||
| 09 | Brad Pitt | Movies & TV | 2.47× | ||
| 10 | Diogo Nogueira | Music & Radio | 2.38× | ||
| 11 | Goiás Esporte Clube | Sports | 2.32× | ||
| 12 | Arlindo Cruz | Music & Radio | 2.21× | ||
| 13 | Blues music | Music & Radio | 2.20× | ||
| 14 | Tom Cruise | Movies & TV | 2.20× | ||
| 15 | Public transport | Cars & Mobility | 2.13× | ||
| 16 | Bossa nova | Music & Radio | 2.07× | ||
| 17 | Esporte Clube Bahia | Sports | 1.89× | ||
| 18 | Activism | Politics & Society | 1.77× | ||
| 19 | Fortaleza Esporte Clube | Sports | 1.60× | ||
| 20 | Michael Jackson | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.86× | |
| Convenience Orientation | PREMIUM | 2.23× | |
| Early Adopter Mentality | POWER | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| Need for Security | CONSERVATISM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Vocal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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