A data profile of the people who buy, follow and care about Blues music in Brazil — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 11,648,623 people in Brazil.
The average Blues music fan in Brazil is 38.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Rhythm and blues music, Heavy metal music, Bass guitar, with strongest over-indexing on Rhythm and blues music (3.01× the country average).
Demographically, the Blues music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Blues music fan in Brazil is balanced, around 38.2 years old, with strong DIY Mentality tendencies and a notable affinity for Rhythm and blues music.
The key figures that characterise the Blues music profile in Brazil.
52.6% are female, 47.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 38.2 |
| Estimated audience size | 11,648,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Blues music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~40K | 1.20× | |
| 02 | Amapá | ~50K | 1.11× | |
| 03 | Acre | ~40K | 1.09× | |
| 04 | Rio de Janeiro | ~1M | 1.05× | |
| 05 | Sergipe | ~100K | 1.03× | |
| 06 | Rio Grande do Sul | ~700K | 1.01× | |
| 07 | Tocantins | ~80K | 1.01× | |
| 08 | Minas Gerais | ~1M | 1.00× | |
| 09 | Rondônia | ~100K | 1.00× | |
| 10 | Espírito Santo | ~200K | 0.99× | |
| 11 | Bahia | ~800K | 0.98× | |
| 12 | Santa Catarina | ~500K | 0.97× | |
| 13 | Federal District | ~200K | 0.97× | |
| 14 | Mato Grosso | ~200K | 0.96× | |
| 15 | Rio Grande do Norte | ~200K | 0.96× | |
| 16 | Alagoas | ~200K | 0.96× | |
| 17 | Mato Grosso do Sul | ~200K | 0.96× | |
| 18 | Piauí | ~200K | 0.96× | |
| 19 | Paraná | ~700K | 0.95× | |
| 20 | Goiás | ~400K | 0.94× | |
| 21 | Paraíba | ~200K | 0.94× | |
| 22 | Amazonas | ~200K | 0.94× | |
| 23 | Maranhão | ~300K | 0.93× | |
| 24 | Pará | ~400K | 0.92× | |
| 25 | Pernambuco | ~500K | 0.90× | |
| 26 | Ceará | ~500K | 0.89× | |
| 27 | São Paulo | ~2.5M | 0.85× |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bass guitar | Music & Radio | 4.46× | ||
| 02 | Electric guitar | Music & Radio | 3.53× | ||
| 03 | Acoustic guitar | Music & Radio | 3.38× | ||
| 04 | Drums | Music & Radio | 3.20× | ||
| 05 | Keyboard instrument | Music & Radio | 3.03× | ||
| 06 | Rhythm and blues music | Music & Radio | 3.01× | ||
| 07 | Diesel | Music & Radio | 2.98× | ||
| 08 | Guitar | Music & Radio | 2.70× | ||
| 09 | Heavy metal music | Music & Radio | 2.68× | ||
| 10 | Free software | Technology & Electronics | 2.36× | ||
| 11 | Alternative rock | Music & Radio | 2.34× | ||
| 12 | Livemusic | Music & Radio | 2.22× | ||
| 13 | Classical music | Music & Radio | 2.18× | ||
| 14 | Musical instrument | Music & Radio | 2.04× | ||
| 15 | Rock and roll | Music & Radio | 1.90× | ||
| 16 | Soul music | Music & Radio | 1.82× | ||
| 17 | Dance music | Music & Radio | 1.68× | ||
| 18 | Electronic music | Music & Radio | 1.62× | ||
| 19 | Paris Saint-Germain | Sports | 1.60× | ||
| 20 | Jazz music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.30× | |
| Tradition | CONSERVATISM | 1.27× | |
| Creativity | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.75× | |
| Career Orientation | POWER | 0.78× |
Blues music has an estimated audience of 11,648,623 people in Brazil, concentrated in São Paulo and Minas Gerais.
52.6% of Blues music fans are female, 47.4% are male, with an average age of 38.2 years.
Blues music fans show strongest brand affinity for Rhythm and blues music (3.01×), Heavy metal music (2.68×), and Bass guitar (4.46×) over the country average.
Blues music fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Blues music itself, the audience over-indexes on Heavy metal music (2.68×), Bass guitar (4.46×), Free software (2.36×), and Classical music (2.18×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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