Blues music Audience in Brazil
Blues music has an estimated audience of 11,648,623 people in Brazil. 52.6% are female, 47.4% are male, average age 38.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Rhythm and blues music, Heavy metal music, Bass guitar, Free software, Classical music.
The average Blues music fan in Brazil is 38.2 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Rhythm and blues music, Heavy metal music, Bass guitar, with strongest over-indexing on Rhythm and blues music (3.01× the country average). Demographically, the Blues music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Blues music fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 38.2 |
| Estimated audience size | 11,648,623 |
Audience persona
The typical Blues music fan in Brazil is balanced, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Rhythm and blues music.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,482,223 | 0.82× |
| Minas Gerais | 1,203,619 | 1× |
| Rio de Janeiro | 1,168,946 | 1.07× |
| Bahia | 735,505 | 0.96× |
| Rio Grande do Sul | 698,606 | 1.02× |
| Paraná | 653,957 | 0.92× |
| Santa Catarina | 502,204 | 0.94× |
| Goiás | 374,497 | 0.84× |
| Pernambuco | 360,152 | 0.67× |
| Ceará | 332,215 | 0.65× |
| Pará | 259,506 | 0.68× |
| Espírito Santo | 230,278 | 0.95× |
| Mato Grosso | 179,950 | 0.82× |
| Federal District | 176,389 | 0.91× |
| Maranhão | 172,300 | 0.59× |
| Sergipe | 143,071 | 1.18× |
| Paraíba | 142,231 | 0.61× |
| Rio Grande do Norte | 137,988 | 0.71× |
| Mato Grosso do Sul | 124,383 | 0.73× |
| Alagoas | 117,352 | 0.69× |
| Amazonas | 109,519 | 0.54× |
| Rondônia | 101,024 | 1.04× |
| Piauí | 99,299 | 0.61× |
| Roraima | 93,269 | 2.84× |
| Amapá | 88,757 | 2.15× |
| Tocantins | 81,877 | 1.06× |
| Acre | 80,856 | 1.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhythm and blues music | 3.01× | Music & Radio |
| Heavy metal music | 2.68× | Music & Radio |
| Bass guitar | 4.46× | Music & Radio |
| Free software | 2.36× | Technology & Electronics |
| Classical music | 2.18× | Music & Radio |
| Rock and roll | 1.9× | Music & Radio |
| Electric guitar | 3.53× | Music & Radio |
| Soul music | 1.82× | Music & Radio |
| Alternative rock | 2.34× | Music & Radio |
| Guitar | 2.7× | Music & Radio |
| Drums | 3.2× | Music & Radio |
| Paris Saint-Germain | 1.6× | Sports |
| Electronic music | 1.62× | Music & Radio |
| Acoustic guitar | 3.38× | Music & Radio |
| Keyboard instrument | 3.03× | Music & Radio |
| Diesel | 2.98× | Music & Radio |
| Jazz music | 1.53× | Music & Radio |
| Musical instrument | 2.04× | Music & Radio |
| Livemusic | 2.22× | Music & Radio |
| G&L Musical Instruments | 5.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.83 |
| Risk Appetite | THRILL | 1.61 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.46 |
| Creativity | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
See Blues music audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
Frequently asked questions
How many fans does Blues music have in Brazil?
Blues music has an estimated audience of 11,648,623 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Blues music fans?
52.6% of Blues music fans are female, 47.4% are male, with an average age of 38.2 years.
Which brands do Blues music fans like most?
Blues music fans show strongest brand affinity for Rhythm and blues music (3.01×), Heavy metal music (2.68×), and Bass guitar (4.46×) over the country average.
Where do Blues music fans live in Brazil?
Blues music fans in Brazil are most concentrated in São Paulo (reach 2,482,223), Minas Gerais (reach 1,203,619), and Rio de Janeiro (reach 1,168,946). These three regions account for the largest share of the active audience.
What other brands do Blues music fans also like?
Beyond Blues music itself, the audience over-indexes on Heavy metal music (2.68×), Bass guitar (4.46×), Free software (2.36×), and Classical music (2.18×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.