A data profile of the people who buy, follow and care about Guitar in Brazil — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 6,764,600 people in Brazil.
Guitar has an estimated audience of 6,764,600 people in Brazil. 51.3% are female, 48.7% are male, average age 39.8. Top brand affinities: Blues music, Rock music, Michael Jackson, Piano, Reggaeton.
Top brand affinities include Blues music, Rock music, Michael Jackson, with strongest over-indexing on Blues music (2.7× the country average).
Demographically, the Guitar audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Guitar fan in Brazil is balanced, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Blues music.
The key figures that characterise the Guitar profile in Brazil.
51.3% are female, 48.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.8 |
| Estimated audience size | 6,764,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Guitar audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ukulele | Music & Radio | 3.46× | ||
| 02 | Blues music | Music & Radio | 2.70× | ||
| 03 | Piano | Music & Radio | 2.56× | ||
| 04 | Pet sitting | Pets & Animals | 2.51× | ||
| 05 | Axl Rose | Music & Radio | 2.37× | ||
| 06 | Paul McCartney | Music & Radio | 2.15× | ||
| 07 | AC/DC | Music & Radio | 2.14× | ||
| 08 | Minivans | Cars & Mobility | 2.09× | ||
| 09 | Pink Floyd | Music & Radio | 2.04× | ||
| 10 | Reggaeton | Music & Radio | 1.96× | ||
| 11 | Reptiles | Pets & Animals | 1.93× | ||
| 12 | Online poker | Games | 1.71× | ||
| 13 | Film festival | Movies & TV | 1.64× | ||
| 14 | Manga | Literature | 1.62× | ||
| 15 | Michael Jackson | Music & Radio | 1.60× | ||
| 16 | Guns N' Roses | Music & Radio | 1.59× | ||
| 17 | Rock music | Music & Radio | 1.55× | ||
| 18 | Epic Games | Games | 1.55× | ||
| 19 | One Piece | Movies & TV | 1.55× | ||
| 20 | Punk rock | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Quality Awareness | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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