A data profile of the people who buy, follow and care about Online poker in Brazil — modelled from more than twelve digital signal sources. Online poker has an estimated audience of 5,093,523 people in Brazil.
The average Online poker fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, BetMGM, Betfair, with strongest over-indexing on Betano (3.92× the country average).
Demographically, the Online poker audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Online poker fan in Brazil is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Betano.
The key figures that characterise the Online poker profile in Brazil.
56.6% are female, 43.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.5 |
| Estimated audience size | 5,093,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Online poker audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 10.0% |
| India | 10.0% |
| Japan | 9.2% |
Where the Online poker audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.53× | |
| 02 | Sergipe | ~60K | 1.06× | |
| 03 | Rondônia | ~40K | 1.04× | |
| 04 | Rio Grande do Norte | ~90K | 1.03× | |
| 05 | Piauí | ~70K | 1.03× | |
| 06 | Tocantins | ~30K | 1.03× | |
| 07 | Alagoas | ~80K | 1.02× | |
| 08 | Mato Grosso do Sul | ~80K | 1.02× | |
| 09 | Amapá | ~20K | 1.02× | |
| 10 | Acre | ~20K | 1.02× | |
| 11 | Paraíba | ~100K | 1.01× | |
| 12 | Roraima | ~10K | 1.00× | |
| 13 | Mato Grosso | ~90K | 0.99× | |
| 14 | Amazonas | ~90K | 0.99× | |
| 15 | Maranhão | ~100K | 0.98× | |
| 16 | Espírito Santo | ~100K | 0.98× | |
| 17 | Pará | ~200K | 0.96× | |
| 18 | Pernambuco | ~200K | 0.95× | |
| 19 | Goiás | ~200K | 0.95× | |
| 20 | Ceará | ~200K | 0.94× | |
| 21 | Bahia | ~300K | 0.93× | |
| 22 | Santa Catarina | ~200K | 0.93× | |
| 23 | Rio Grande do Sul | ~300K | 0.92× | |
| 24 | Rio de Janeiro | ~400K | 0.90× | |
| 25 | Paraná | ~300K | 0.90× | |
| 26 | Minas Gerais | ~500K | 0.88× | |
| 27 | São Paulo | ~1M | 0.77× |
The strongest cross-interests of the Online poker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile gambling | Games | 9.85× | ||
| 02 | Blackjack | Games | 9.70× | ||
| 03 | Roulette | Games | 7.58× | ||
| 04 | Poker | Games | 7.21× | ||
| 05 | Casino games | Games | 6.38× | ||
| 06 | Slot machine | Games | 5.55× | ||
| 07 | Betfair | Games | 5.04× | ||
| 08 | Casino | Games | 5.04× | ||
| 09 | Online gambling | Games | 4.98× | ||
| 10 | BetMGM | Games | 4.91× | ||
| 11 | Gambling | Games | 4.73× | ||
| 12 | Betano | Games | 3.92× | ||
| 13 | Vietnamese cuisine | Food & Beverages | 3.67× | ||
| 14 | Free software | Technology & Electronics | 3.57× | ||
| 15 | Card games | Games | 3.14× | ||
| 16 | Puzzle video games | Games | 2.86× | ||
| 17 | First-person shooter games | Games | 2.62× | ||
| 18 | American football | Sports | 2.52× | ||
| 19 | Literature | Business & Career | 1.94× | ||
| 20 | Paris Saint-Germain | Sports | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.46× | |
| Healthy Lifestyle | BALANCE | 1.26× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Individualism | JOY | 0.90× |
Online poker has an estimated audience of 5,093,523 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.6% of Online poker fans are female, 43.4% are male, with an average age of 40.5 years.
Online poker fans show strongest brand affinity for Betano (3.92×), BetMGM (4.91×), and Betfair (5.04×) over the country average.
Online poker fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online poker itself, the audience over-indexes on BetMGM (4.91×), Betfair (5.04×), Gambling (4.73×), and Free software (3.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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