A data profile of the people who buy, follow and care about Free software in Brazil — modelled from more than twelve digital signal sources. Free software has an estimated audience of 11,132,634 people in Brazil.
Free software has an estimated audience of 11,132,634 people in Brazil. 54.6% are female, 45.4% are male, average age 38.6. Top brand affinities: Minivans, Firefox, Blues music, Online poker, Pizza.
Top brand affinities include Minivans, Firefox, Blues music, with strongest over-indexing on Minivans (6.38× the country average).
Demographically, the Free software audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Free software fan in Brazil is balanced, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Minivans.
The key figures that characterise the Free software profile in Brazil.
54.6% are female, 45.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 38.6 |
| Estimated audience size | 11,132,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Free software audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Firefox | Internet & Social Media | 8.20× | ||
| 02 | Minivans | Cars & Mobility | 6.38× | ||
| 03 | Reptiles | Pets & Animals | 3.84× | ||
| 04 | Online poker | Games | 3.57× | ||
| 05 | Tinder | Internet & Social Media | 2.60× | ||
| 06 | Drawing | Home & Garden | 2.49× | ||
| 07 | Blues music | Music & Radio | 2.36× | ||
| 08 | Pizza | Food & Beverages | 2.17× | ||
| 09 | Cruises | Travel & Leisure | 2.13× | ||
| 10 | Online games | Games | 1.85× | ||
| 11 | Spas | Beauty & Wellness | 1.84× | ||
| 12 | MSN | News | 1.79× | ||
| 13 | Desserts | Food & Beverages | 1.74× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.67× | ||
| 15 | Localiza | Cars & Mobility | 1.66× | ||
| 16 | Hypermarket | Shopping | 1.58× | ||
| 17 | Bars | Travel & Leisure | 1.56× | ||
| 18 | Music download | Technology & Electronics | 1.55× | ||
| 19 | X | Internet & Social Media | 1.50× | ||
| 20 | College | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Spirituality | BALANCE | 1.25× | |
| Creativity | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Mindfulness | BALANCE | 0.82× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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