Free software Audience in Brazil
Free software has an estimated audience of 11,132,634 people in Brazil. 54.6% are female, 45.4% are male, average age 38.6. Top brand affinities: Firefox, Sociedade Esportiva Palmeiras, Minivans, Sport Club Corinthians Paulista, São Paulo FC.
Top brand affinities include Firefox, Sociedade Esportiva Palmeiras, Minivans, with strongest over-indexing on Firefox (16.78× the country average). Demographically, the Free software audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Technology & Electronics · Type: Topic
Demographics of Free software fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 38.6 |
| Estimated audience size | 11,132,634 |
Audience persona
The typical Free software fan in Brazil is balanced, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Firefox.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Firefox | 16.78× | Internet & Social Media |
| Sociedade Esportiva Palmeiras | 2.14× | Sports |
| Minivans | 8.55× | Cars & Mobility |
| Sport Club Corinthians Paulista | 2.21× | Sports |
| São Paulo FC | 2.16× | Sports |
| Online poker | 5.25× | Games |
| Pizza | 3.2× | Food & Beverages |
| Blues music | 3.4× | Music & Radio |
| Cruzeiro Esporte Clube | 1.79× | Sports |
| Neymar | 2.19× | Sports |
| Reptiles | 6.08× | Pets & Animals |
| Polo Ralph Lauren | 13.19× | Fashion & Accessoires |
| Santos FC | 1.59× | Sports |
| Sport Club Internacional | 2.01× | Sports |
| TikTok | 2.48× | Internet & Social Media |
| Harry Potter | 1.52× | Movies & TV |
| UEFA Champions League | 2.43× | Sports |
| Online games | 2.92× | Games |
| Spas | 2.53× | Beauty & Wellness |
| Grêmio Foot-Ball Porto Alegrense | 2.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.25 |
| Creativity | OPEN | 1.89 |
| Spirituality | BALANCE | 1.62 |
| Risk Appetite | THRILL | 1.59 |
| Price Sensitivity | PREMIUM | 1.55 |
| Sports Activity | POWER | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
See Free software audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.