A data profile of the people who buy, follow and care about Free software in France — modelled from more than twelve digital signal sources. Free software has an estimated audience of 4,175,922 people in France.
Free software has an estimated audience of 4,175,922 people in France. 47.8% are female, 52.2% are male, average age 40.9. Top brand affinities: Google Drive, Google Maps, Ouest France, Computer servers, Real property.
Top brand affinities include Google Drive, Google Maps, Ouest France, with strongest over-indexing on Google Drive (3.56× the country average).
Demographically, the Free software audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Free software fan in France is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
The key figures that characterise the Free software profile in France.
47.8% are female, 52.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 40.9 |
| Estimated audience size | 4,175,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Free software audience comes from France.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer servers | Technology & Electronics | 6.38× | ||
| 02 | MySQL | Technology & Electronics | 5.63× | ||
| 03 | Google Drive | Technology & Electronics | 3.56× | ||
| 04 | Desktop computers | Technology & Electronics | 3.38× | ||
| 05 | Office 365 | Technology & Electronics | 3.28× | ||
| 06 | Permanent residency | Business & Career | 3.00× | ||
| 07 | Tinder | Internet & Social Media | 3.00× | ||
| 08 | Kitchen garden | Home & Garden | 3.00× | ||
| 09 | Google Maps | Internet & Social Media | 2.92× | ||
| 10 | Instant Gaming | Games | 2.63× | ||
| 11 | Western Union | Business & Career | 2.53× | ||
| 12 | Real property | Home & Garden | 2.18× | ||
| 13 | Indeed.com | Business & Career | 1.95× | ||
| 14 | Internet & Social Media | 1.88× | |||
| 15 | Innovation | Business & Career | 1.82× | ||
| 16 | TotalEnergies | Cars & Mobility | 1.75× | ||
| 17 | Midi Libre | News | 1.69× | ||
| 18 | Ouest France | News | 1.59× | ||
| 19 | Fnac | Shopping | 1.56× | ||
| 20 | Ouest-France | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.72× | |
| Indulgence | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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