A data profile of the people who buy, follow and care about Free software in Spain — modelled from more than twelve digital signal sources. Free software has an estimated audience of 3,426,709 people in Spain.
Free software has an estimated audience of 3,426,709 people in Spain. 51.5% are female, 48.5% are male, average age 44.5. Top brand affinities: Vodafone, IBEX 35, Carrefour, WhatsApp, Iberia (airline).
Top brand affinities include Vodafone, IBEX 35, Carrefour, with strongest over-indexing on Vodafone (2.95× the country average).
Demographically, the Free software audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Free software fan in Spain is balanced, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Vodafone.
The key figures that characterise the Free software profile in Spain.
51.5% are female, 48.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.5 |
| Estimated audience size | 3,426,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Free software audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MySQL | Technology & Electronics | 4.85× | ||
| 02 | Desktop computers | Technology & Electronics | 3.10× | ||
| 03 | Betfair | Games | 3.07× | ||
| 04 | Vodafone | Technology & Electronics | 2.95× | ||
| 05 | EBay | Shopping | 2.59× | ||
| 06 | Carrefour | Shopping | 2.23× | ||
| 07 | IBEX 35 | Business & Career | 2.18× | ||
| 08 | Real property | Home & Garden | 2.02× | ||
| 09 | Instant messaging | Internet & Social Media | 1.96× | ||
| 10 | Caixabank | Business & Career | 1.91× | ||
| 11 | Badoo | Internet & Social Media | 1.91× | ||
| 12 | Internet & Social Media | 1.86× | |||
| 13 | Documentary movies | Movies & TV | 1.71× | ||
| 14 | Drawing | Home & Garden | 1.71× | ||
| 15 | Julio Iglesias | Music & Radio | 1.70× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.67× | ||
| 17 | Ryanair | Travel & Leisure | 1.66× | ||
| 18 | Distilled beverage | Food & Beverages | 1.64× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.57× | ||
| 20 | Movistar+ | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.76× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| DIY Mentality | THRILL | 0.80× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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