A data profile of the people who buy, follow and care about Desktop computers in Spain — modelled from more than twelve digital signal sources. Desktop computers has an estimated audience of 2,558,914 people in Spain.
The average Desktop computers fan in Spain is 40.3 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include IBEX 35, Europe, WhatsApp, with strongest over-indexing on IBEX 35 (2.59× the country average).
Demographically, the Desktop computers audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Desktop computers fan in Spain is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Desktop computers profile in Spain.
40.9% are female, 59.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 40.3 |
| Estimated audience size | 2,558,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Desktop computers audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.8% |
| India | 5.6% |
| Japan | 4.3% |
Where the Desktop computers audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.22× | |
| 02 | Region of Murcia | ~100K | 1.09× | |
| 03 | Cantabria | ~30K | 1.05× | |
| 04 | Navarre | ~30K | 1.04× | |
| 05 | Extremadura | ~60K | 1.01× | |
| 06 | Community of Madrid | ~400K | 0.99× | |
| 07 | Principality of Asturias | ~60K | 0.99× | |
| 08 | Aragon | ~70K | 0.98× | |
| 09 | Balearic Islands | ~70K | 0.96× | |
| 10 | Castilla-La Mancha | ~100K | 0.95× | |
| 11 | Comunidad Valenciana | ~300K | 0.94× | |
| 12 | Canary Islands | ~100K | 0.94× | |
| 13 | Castile and León | ~100K | 0.94× | |
| 14 | Galicia | ~100K | 0.92× | |
| 15 | Basque Autonomous Country | ~90K | 0.92× | |
| 16 | Andalusia | ~400K | 0.87× | |
| 17 | Catalonia | ~400K | 0.87× |
The strongest cross-interests of the Desktop computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IBEX 35 | Business & Career | 2.59× | ||
| 02 | Loterías y Apuestas del Estado | Games | 2.18× | ||
| 03 | Veganism | Food & Beverages | 1.99× | ||
| 04 | Telecommunication | Technology & Electronics | 1.98× | ||
| 05 | Internet & Social Media | 1.93× | |||
| 06 | Employment | Business & Career | 1.91× | ||
| 07 | El País | News | 1.88× | ||
| 08 | Communication | Technology & Electronics | 1.82× | ||
| 09 | Europe | Travel & Leisure | 1.77× | ||
| 10 | Comedy movies | Movies & TV | 1.77× | ||
| 11 | Video | Movies & TV | 1.76× | ||
| 12 | Footwear | Fashion & Accessoires | 1.76× | ||
| 13 | El Confidencial | News | 1.69× | ||
| 14 | Software | Technology & Electronics | 1.68× | ||
| 15 | X | Internet & Social Media | 1.68× | ||
| 16 | Spanish language | Politics & Society | 1.65× | ||
| 17 | YouTube | Movies & TV | 1.63× | ||
| 18 | Hotels | Travel & Leisure | 1.61× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.59× | ||
| 20 | Televisions | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.74× | |
| Community Orientation | OPEN | 1.48× | |
| Patriotism | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.91× | |
| Sports Activity | POWER | 0.97× | |
| Family Orientation | CONSERVATISM | 0.97× |
Desktop computers has an estimated audience of 2,558,914 people in Spain, concentrated in Andalusia and Community of Madrid.
40.9% of Desktop computers fans are female, 59.1% are male, with an average age of 40.3 years.
Desktop computers fans show strongest brand affinity for IBEX 35 (2.59×), Europe (1.77×), and WhatsApp (1.93×) over the country average.
Desktop computers fans in Spain are most concentrated in Andalusia (reach ~400K), Community of Madrid (reach ~400K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Desktop computers itself, the audience over-indexes on Europe (1.77×), WhatsApp (1.93×), Video (1.76×), and Footwear (1.76×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Desktop computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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