X Audience in Spain
X has an estimated audience of 12,970,645 people in Spain. 54.7% are female, 45.3% are male, average age 45.7. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Friends, Cat play and toys, Home construction, Ana de Armas, Creative Commons.
The average X fan in Spain is 45.7 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Friends, Cat play and toys, Home construction, with strongest over-indexing on Friends (1.91× the country average). Demographically, the X audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 45.7 |
| Estimated audience size | 12,970,645 |
Audience persona
The typical X fan in Spain is balanced, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Friends.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,772,187 | 1.09× |
| Community of Madrid | 2,267,332 | 1.04× |
| Catalonia | 2,001,125 | 0.85× |
| Comunidad Valenciana | 1,389,944 | 0.95× |
| Castile and León | 654,512 | 1.16× |
| Galicia | 633,864 | 1.04× |
| Castilla-La Mancha | 572,965 | 1.09× |
| Region of Murcia | 541,282 | 1.22× |
| Basque Autonomous Country | 527,801 | 1.09× |
| Canary Islands | 491,809 | 0.76× |
| Aragon | 365,050 | 1.07× |
| Principality of Asturias | 351,621 | 1.15× |
| Extremadura | 279,673 | 1× |
| Balearic Islands | 221,249 | 0.61× |
| Navarre | 169,736 | 1.04× |
| Cantabria | 153,513 | 0.94× |
| La Rioja | 76,344 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Friends | 1.91× | Movies & TV |
| Cat play and toys | 2.26× | Pets & Animals |
| Home construction | 1.68× | Home & Garden |
| Ana de Armas | 1.58× | Movies & TV |
| Creative Commons | 1.68× | Technology & Electronics |
| Self-confidence | 1.86× | Health |
| Forex Online Trading | 2.08× | Business & Career |
| Makeup &hair | 2.55× | Beauty & Wellness |
| Beauty tips | 2.4× | Beauty & Wellness |
| Forex signals | 2.03× | Business & Career |
| Shelter Dogs | 2.01× | Pets & Animals |
| DIY & Craft Ideas | 1.89× | Home & Garden |
| Beetlejuice | 1.85× | Movies & TV |
| Freeware | 1.51× | Technology & Electronics |
| Gay Love | 1.96× | Politics & Society |
| Starter home | 1.52× | Home & Garden |
| Competitive examination | 2.51× | Business & Career |
| DIY Projects | 1.96× | Home & Garden |
| David Harbour | 2.35× | Movies & TV |
| Marriage proposal | 1.66× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.23 |
| Social Media Usage | JOY | 1.19 |
| Travelling | THRILL | 1.09 |
| Extroversion | THRILL | 1.07 |
| Pet Ownership | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in Spain
Frequently asked questions
How many fans does X have in Spain?
X has an estimated audience of 12,970,645 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of X fans?
54.7% of X fans are female, 45.3% are male, with an average age of 45.7 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Friends (1.91×), Cat play and toys (2.26×), and Home construction (1.68×) over the country average.
Where do X fans live in Spain?
X fans in Spain are most concentrated in Andalusia (reach 2,772,187), Community of Madrid (reach 2,267,332), and Catalonia (reach 2,001,125). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on Cat play and toys (2.26×), Home construction (1.68×), Ana de Armas (1.58×), and Creative Commons (1.68×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.