A data profile of the people who buy, follow and care about X in Spain — modelled from more than twelve digital signal sources. X has an estimated audience of 12,970,645 people in Spain.
The average X fan in Spain is 45.7 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Cat play and toys, Home construction, Creative Commons, with strongest over-indexing on Cat play and toys (2.26× the country average).
Demographically, the X audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical X fan in Spain is balanced, around 45.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Cat play and toys.
The key figures that characterise the X profile in Spain.
54.7% are female, 45.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 45.7 |
| Estimated audience size | 12,970,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide X audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~500K | 1.22× | |
| 02 | Castile and León | ~700K | 1.16× | |
| 03 | Principality of Asturias | ~400K | 1.15× | |
| 04 | Andalusia | ~3M | 1.09× | |
| 05 | Castilla-La Mancha | ~600K | 1.09× | |
| 06 | Basque Autonomous Country | ~500K | 1.09× | |
| 07 | Aragon | ~400K | 1.07× | |
| 08 | Community of Madrid | ~2.5M | 1.04× | |
| 09 | Galicia | ~600K | 1.04× | |
| 10 | Navarre | ~200K | 1.04× | |
| 11 | Extremadura | ~300K | 1.00× | |
| 12 | Comunidad Valenciana | ~1.5M | 0.95× | |
| 13 | Cantabria | ~200K | 0.94× | |
| 14 | La Rioja | ~80K | 0.90× | |
| 15 | Catalonia | ~2M | 0.85× | |
| 16 | Canary Islands | ~500K | 0.76× | |
| 17 | Balearic Islands | ~200K | 0.61× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup &hair | Beauty & Wellness | 2.55× | ||
| 02 | Competitive examination | Business & Career | 2.51× | ||
| 03 | Beauty tips | Beauty & Wellness | 2.40× | ||
| 04 | Cat play and toys | Pets & Animals | 2.26× | ||
| 05 | Dog toy | Pets & Animals | 2.13× | ||
| 06 | Forex Online Trading | Business & Career | 2.08× | ||
| 07 | Strategic planning | Business & Career | 2.04× | ||
| 08 | Forex signals | Business & Career | 2.03× | ||
| 09 | Shelter Dogs | Pets & Animals | 2.01× | ||
| 10 | Gay Love | Politics & Society | 1.96× | ||
| 11 | DIY Projects | Home & Garden | 1.96× | ||
| 12 | DIY & Craft Ideas | Home & Garden | 1.89× | ||
| 13 | Self-confidence | Health | 1.86× | ||
| 14 | Beetlejuice | Movies & TV | 1.85× | ||
| 15 | Home construction | Home & Garden | 1.68× | ||
| 16 | Creative Commons | Technology & Electronics | 1.68× | ||
| 17 | Marriage proposal | Kids & Family | 1.66× | ||
| 18 | Ana de Armas | Movies & TV | 1.58× | ||
| 19 | Starter home | Home & Garden | 1.52× | ||
| 20 | Freeware | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.12× | |
| Pet Ownership | JOY | 1.04× | |
| Design Affinity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Community Orientation | OPEN | 0.77× | |
| Patriotism | CONSERVATISM | 0.79× |
X has an estimated audience of 12,970,645 people in Spain, concentrated in Andalusia and Community of Madrid.
54.7% of X fans are female, 45.3% are male, with an average age of 45.7 years.
X fans show strongest brand affinity for Cat play and toys (2.26×), Home construction (1.68×), and Creative Commons (1.68×) over the country average.
X fans in Spain are most concentrated in Andalusia (reach ~3M), Community of Madrid (reach ~2.5M), and Catalonia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Home construction (1.68×), Creative Commons (1.68×), Self-confidence (1.86×), and Forex Online Trading (2.08×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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