Veganism Audience in Spain
Veganism has an estimated audience of 9,305,965 people in Spain. 67.7% are female, 32.3% are male, average age 44.6. Top regions: Catalonia, Andalusia, Canary Islands. Top brand affinities: Organic food, Vegetarian cuisine, Healthy habits, Maquillaje Profesional, Healthy food.
The average Veganism fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Canary Islands. Top brand affinities include Organic food, Vegetarian cuisine, Healthy habits, with strongest over-indexing on Organic food (1.98× the country average). Demographically, the Veganism audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 44.6 |
| Estimated audience size | 9,305,965 |
Audience persona
The typical Veganism fan in Spain is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Organic food.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,647,068 | 2.17× |
| Andalusia | 2,181,467 | 1.19× |
| Canary Islands | 1,403,286 | 3.02× |
| Community of Madrid | 1,401,497 | 0.89× |
| Comunidad Valenciana | 1,167,778 | 1.12× |
| Balearic Islands | 815,693 | 3.12× |
| Basque Autonomous Country | 301,365 | 0.87× |
| Galicia | 298,763 | 0.69× |
| Castile and León | 174,389 | 0.43× |
| Region of Murcia | 139,165 | 0.44× |
| Principality of Asturias | 135,280 | 0.62× |
| Castilla-La Mancha | 119,546 | 0.32× |
| Aragon | 113,383 | 0.46× |
| Cantabria | 87,383 | 0.74× |
| Navarre | 53,407 | 0.46× |
| Extremadura | 42,849 | 0.21× |
| La Rioja | 15,414 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic food | 1.98× | Food & Beverages |
| Vegetarian cuisine | 2.04× | Food & Beverages |
| Healthy habits | 1.67× | Health |
| Maquillaje Profesional | 1.51× | Beauty & Wellness |
| Healthy food | 2.44× | Health |
| Vegan nutrition | 2.19× | Health |
| Weight loss (Fitness And wellness) | 1.6× | Health |
| Organic farming | 1.66× | Food & Beverages |
| Ana de Armas | 1.6× | Movies & TV |
| Animal rights | 1.53× | Politics & Society |
| Natural foods | 1.83× | Food & Beverages |
| Kitchen utensil | 1.92× | Home & Garden |
| Diet food | 2.09× | Food & Beverages |
| Nightwear | 1.75× | Fashion & Accessoires |
| Delivery order | 1.56× | Food & Beverages |
| Olive oil | 1.6× | Food & Beverages |
| Household goods | 1.88× | Home & Garden |
| Sustainable fashion | 1.57× | Fashion & Accessoires |
| Bridesmaid | 1.56× | Kids & Family |
| Spot reduction | 1.75× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.46 |
| Community Orientation | OPEN | 1.37 |
| Sustainability | BALANCE | 1.22 |
| Creativity | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.14 |
| Pet Ownership | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Veganism have in Spain?
Veganism has an estimated audience of 9,305,965 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Veganism fans?
67.7% of Veganism fans are female, 32.3% are male, with an average age of 44.6 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Organic food (1.98×), Vegetarian cuisine (2.04×), and Healthy habits (1.67×) over the country average.
Where do Veganism fans live in Spain?
Veganism fans in Spain are most concentrated in Catalonia (reach 3,647,068), Andalusia (reach 2,181,467), and Canary Islands (reach 1,403,286). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on Vegetarian cuisine (2.04×), Healthy habits (1.67×), Maquillaje Profesional (1.51×), and Healthy food (2.44×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.