A data profile of the people who buy, follow and care about Veganism in Spain — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 9,305,965 people in Spain.
The average Veganism fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Organic food, Vegetarian cuisine, Healthy habits, with strongest over-indexing on Organic food (1.98× the country average).
Demographically, the Veganism audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Veganism fan in Spain is more female, around 44.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic food.
The key figures that characterise the Veganism profile in Spain.
67.7% are female, 32.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 44.6 |
| Estimated audience size | 9,305,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Veganism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~800K | 3.06× | |
| 02 | Canary Islands | ~1.5M | 2.98× | |
| 03 | Catalonia | ~3.5M | 2.16× | |
| 04 | Andalusia | ~2M | 1.19× | |
| 05 | Comunidad Valenciana | ~1M | 1.12× | |
| 06 | Community of Madrid | ~1.5M | 0.90× | |
| 07 | Basque Autonomous Country | ~300K | 0.87× | |
| 08 | Cantabria | ~90K | 0.81× | |
| 09 | La Rioja | ~50K | 0.75× | |
| 10 | Galicia | ~300K | 0.71× | |
| 11 | Principality of Asturias | ~200K | 0.69× | |
| 12 | Navarre | ~70K | 0.64× | |
| 13 | Extremadura | ~100K | 0.59× | |
| 14 | Aragon | ~100K | 0.57× | |
| 15 | Region of Murcia | ~200K | 0.56× | |
| 16 | Castile and León | ~200K | 0.51× | |
| 17 | Castilla-La Mancha | ~200K | 0.47× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy food | Health | 2.44× | ||
| 02 | Vegan nutrition | Health | 2.19× | ||
| 03 | Diet food | Food & Beverages | 2.09× | ||
| 04 | Vegetarian cuisine | Food & Beverages | 2.04× | ||
| 05 | Organic food | Food & Beverages | 1.98× | ||
| 06 | Kitchen utensil | Home & Garden | 1.92× | ||
| 07 | Household goods | Home & Garden | 1.88× | ||
| 08 | Natural foods | Food & Beverages | 1.83× | ||
| 09 | Nightwear | Fashion & Accessoires | 1.75× | ||
| 10 | Spot reduction | Health | 1.75× | ||
| 11 | Healthy habits | Health | 1.67× | ||
| 12 | Organic farming | Food & Beverages | 1.66× | ||
| 13 | Weight loss (Fitness And wellness) | Health | 1.60× | ||
| 14 | Ana de Armas | Movies & TV | 1.60× | ||
| 15 | Olive oil | Food & Beverages | 1.60× | ||
| 16 | Sustainable fashion | Fashion & Accessoires | 1.57× | ||
| 17 | Delivery order | Food & Beverages | 1.56× | ||
| 18 | Bridesmaid | Kids & Family | 1.56× | ||
| 19 | Animal rights | Politics & Society | 1.53× | ||
| 20 | Maquillaje Profesional | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.31× | |
| Design Affinity | PREMIUM | 1.25× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× |
Veganism has an estimated audience of 9,305,965 people in Spain, concentrated in Catalonia and Andalusia.
67.7% of Veganism fans are female, 32.3% are male, with an average age of 44.6 years.
Veganism fans show strongest brand affinity for Organic food (1.98×), Vegetarian cuisine (2.04×), and Healthy habits (1.67×) over the country average.
Veganism fans in Spain are most concentrated in Catalonia (reach ~3.5M), Andalusia (reach ~2M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Vegetarian cuisine (2.04×), Healthy habits (1.67×), Maquillaje Profesional (1.51×), and Healthy food (2.44×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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