A data profile of the people who buy, follow and care about Vegan nutrition in Spain — modelled from more than twelve digital signal sources. Vegan nutrition has an estimated audience of 2,756,294 people in Spain.
Vegan nutrition has an estimated audience of 2,756,294 people in Spain. 65.6% are female, 34.4% are male, average age 43.1. Top brand affinities: Real property, Veganism, Organic farming, TikTok, Personal care.
Top brand affinities include Real property, Veganism, Organic farming, with strongest over-indexing on Real property (3.06× the country average).
Demographically, the Vegan nutrition audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
The typical Vegan nutrition fan in Spain is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Real property.
The key figures that characterise the Vegan nutrition profile in Spain.
65.6% are female, 34.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.1 |
| Estimated audience size | 2,756,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Vegan nutrition audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.0% |
| Germany | 6.9% |
| Italy | 6.2% |
The strongest cross-interests of the Vegan nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 4.45× | ||
| 02 | Paleolithic diet | Health | 3.66× | ||
| 03 | Natural foods | Food & Beverages | 3.50× | ||
| 04 | Organic farming | Food & Beverages | 3.27× | ||
| 05 | Online food ordering | Food & Beverages | 3.16× | ||
| 06 | Real property | Home & Garden | 3.06× | ||
| 07 | Ethical consumerism | Shopping | 2.96× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 2.66× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.44× | ||
| 10 | Dinner | Food & Beverages | 2.26× | ||
| 11 | Modern art | Arts & Culture | 2.20× | ||
| 12 | Veganism | Food & Beverages | 2.19× | ||
| 13 | Julio Iglesias | Music & Radio | 2.05× | ||
| 14 | Skin care | Beauty & Wellness | 1.97× | ||
| 15 | Renovation | Home & Garden | 1.89× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.85× | ||
| 17 | Personal care | Health | 1.79× | ||
| 18 | Take-out | Food & Beverages | 1.79× | ||
| 19 | TikTok | Internet & Social Media | 1.64× | ||
| 20 | Home improvement | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.70× | |
| Sustainability | BALANCE | 1.61× | |
| Pet Ownership | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vegan nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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