A data profile of the people who buy, follow and care about Ethical consumerism in Spain — modelled from more than twelve digital signal sources. Ethical consumerism has an estimated audience of 2,891,258 people in Spain.
The average Ethical consumerism fan in Spain is 45.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Iberdrola, Sustainable energy, Efficient energy use, with strongest over-indexing on Iberdrola (6.93× the country average).
Demographically, the Ethical consumerism audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Ethical consumerism fan in Spain is more female, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Iberdrola.
The key figures that characterise the Ethical consumerism profile in Spain.
57.0% are female, 43.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 45.9 |
| Estimated audience size | 2,891,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Ethical consumerism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Germany | 9.0% |
Where the Ethical consumerism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~40K | 1.18× | |
| 02 | Extremadura | ~70K | 1.13× | |
| 03 | Principality of Asturias | ~70K | 1.07× | |
| 04 | Region of Murcia | ~100K | 1.04× | |
| 05 | Aragon | ~80K | 1.04× | |
| 06 | Castilla-La Mancha | ~100K | 1.00× | |
| 07 | Balearic Islands | ~80K | 1.00× | |
| 08 | Castile and León | ~100K | 0.98× | |
| 09 | Canary Islands | ~100K | 0.97× | |
| 10 | Galicia | ~100K | 0.96× | |
| 11 | Basque Autonomous Country | ~100K | 0.96× | |
| 12 | Comunidad Valenciana | ~300K | 0.92× | |
| 13 | Andalusia | ~500K | 0.91× | |
| 14 | Community of Madrid | ~400K | 0.90× | |
| 15 | Catalonia | ~500K | 0.89× |
The strongest cross-interests of the Ethical consumerism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landfill | Home & Garden | 8.90× | ||
| 02 | Reuse | Home & Garden | 8.77× | ||
| 03 | Sustainable energy | Home & Garden | 8.41× | ||
| 04 | Octopus Energy | Home & Garden | 8.41× | ||
| 05 | Raw material | Business & Career | 8.12× | ||
| 06 | Zero waste | Home & Garden | 8.05× | ||
| 07 | Pollution | Health | 7.93× | ||
| 08 | Environmental protection | Politics & Society | 7.45× | ||
| 09 | Efficient energy use | Technology & Electronics | 7.40× | ||
| 10 | Iberdrola | Home & Garden | 6.93× | ||
| 11 | Sustainable living | Home & Garden | 6.65× | ||
| 12 | Sustainable products | Politics & Society | 6.63× | ||
| 13 | Solar power | Home & Garden | 5.63× | ||
| 14 | Renewable energy | Business & Career | 5.44× | ||
| 15 | Waste | Home & Garden | 5.34× | ||
| 16 | Sustainable fashion | Fashion & Accessoires | 4.85× | ||
| 17 | Recycling | Home & Garden | 4.66× | ||
| 18 | Simple living | Politics & Society | 4.65× | ||
| 19 | Organic product | Food & Beverages | 3.21× | ||
| 20 | Plastic | Home & Garden | 3.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.30× | |
| Early Adopter Mentality | POWER | 2.03× | |
| Quality Awareness | PREMIUM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Patriotism | CONSERVATISM | 0.60× |
Ethical consumerism has an estimated audience of 2,891,258 people in Spain, concentrated in Andalusia and Catalonia.
57.0% of Ethical consumerism fans are female, 43.0% are male, with an average age of 45.9 years.
Ethical consumerism fans show strongest brand affinity for Iberdrola (6.93×), Sustainable energy (8.41×), and Efficient energy use (7.4×) over the country average.
Ethical consumerism fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ethical consumerism itself, the audience over-indexes on Sustainable energy (8.41×), Efficient energy use (7.4×), Renewable energy (5.44×), and Zero waste (8.05×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ethical consumerism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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