A data profile of the people who buy, follow and care about Plastic in Spain — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 4,939,099 people in Spain.
Plastic has an estimated audience of 4,939,099 people in Spain. 55.9% are female, 44.1% are male, average age 45.8. Top brand affinities: Anthropology, IBEX 35, Refrigerator, Ethical consumerism, Superman.
Top brand affinities include Anthropology, IBEX 35, Refrigerator, with strongest over-indexing on Anthropology (3.09× the country average).
Demographically, the Plastic audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Plastic fan in Spain is more female, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Anthropology.
The key figures that characterise the Plastic profile in Spain.
55.9% are female, 44.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 45.8 |
| Estimated audience size | 4,939,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide Plastic audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ethical consumerism | Shopping | 3.14× | ||
| 02 | Anthropology | Business & Career | 3.09× | ||
| 03 | S.L. Benfica | Sports | 3.01× | ||
| 04 | Child development | Business & Career | 2.81× | ||
| 05 | Refrigerator | Home & Garden | 2.80× | ||
| 06 | Simple living | Politics & Society | 2.76× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 2.46× | ||
| 08 | Local food | Food & Beverages | 2.10× | ||
| 09 | Google Drive | Technology & Electronics | 2.09× | ||
| 10 | Innovation | Business & Career | 2.03× | ||
| 11 | Superman | Movies & TV | 1.92× | ||
| 12 | Travel website | Travel & Leisure | 1.88× | ||
| 13 | IBEX 35 | Business & Career | 1.83× | ||
| 14 | Art exhibition | Arts & Culture | 1.81× | ||
| 15 | Wikipedia | Internet & Social Media | 1.78× | ||
| 16 | Hobby | Home & Garden | 1.64× | ||
| 17 | Caixabank | Business & Career | 1.62× | ||
| 18 | Apartment | Business & Career | 1.60× | ||
| 19 | Technology & Electronics | 1.58× | |||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.84× | |
| Individualism | JOY | 1.57× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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