A data profile of the people who buy, follow and care about S.L. Benfica in Spain — modelled from more than twelve digital signal sources. S.L. Benfica has an estimated audience of 2,318,376 people in Spain.
The average S.L. Benfica fan in Spain is 42.8 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Anthropology, Soccer, Postmodernism, with strongest over-indexing on Anthropology (4.81× the country average).
Demographically, the S.L. Benfica audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical S.L. Benfica fan in Spain is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the S.L. Benfica profile in Spain.
65.7% are female, 34.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.8 |
| Estimated audience size | 2,318,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 27% | |
| 40-49 | 27% | |
| 50+ | 22% |
of the worldwide S.L. Benfica audience comes from Spain.
| Country | Share |
|---|---|
| Portugal | 12.2% |
| Spain | 9.0% |
| Mexico | 7.6% |
Where the S.L. Benfica audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~100K | 1.21× | |
| 02 | Community of Madrid | ~500K | 1.20× | |
| 03 | Extremadura | ~60K | 1.14× | |
| 04 | Catalonia | ~500K | 1.08× | |
| 05 | Principality of Asturias | ~60K | 1.05× | |
| 06 | Canary Islands | ~100K | 1.03× | |
| 07 | Castile and León | ~100K | 1.03× | |
| 08 | Balearic Islands | ~70K | 1.00× | |
| 09 | La Rioja | ~10K | 0.99× | |
| 10 | Region of Murcia | ~80K | 0.98× | |
| 11 | Navarre | ~30K | 0.98× | |
| 12 | Andalusia | ~400K | 0.96× | |
| 13 | Basque Autonomous Country | ~80K | 0.96× | |
| 14 | Comunidad Valenciana | ~200K | 0.94× | |
| 15 | Cantabria | ~30K | 0.94× | |
| 16 | Aragon | ~60K | 0.93× | |
| 17 | Castilla-La Mancha | ~80K | 0.87× |
The strongest cross-interests of the S.L. Benfica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Postmodernism | Arts & Culture | 6.97× | ||
| 02 | Charity shop | Fashion & Accessoires | 5.56× | ||
| 03 | Anthropology | Business & Career | 4.81× | ||
| 04 | Chain store | Shopping | 4.71× | ||
| 05 | Groupon | Internet & Social Media | 3.40× | ||
| 06 | women'secret | Fashion & Accessoires | 3.06× | ||
| 07 | Team sport | Sports | 2.92× | ||
| 08 | Parfois (fashion accessories) | Fashion & Accessoires | 2.59× | ||
| 09 | Supermarket | Shopping | 2.54× | ||
| 10 | Competition | Business & Career | 2.50× | ||
| 11 | Society | Politics & Society | 2.34× | ||
| 12 | Toys | Games | 2.25× | ||
| 13 | Discount stores | Shopping | 2.24× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 2.18× | ||
| 15 | Monarchy | Politics & Society | 2.07× | ||
| 16 | Lidl | Shopping | 2.06× | ||
| 17 | Iberia (airline) | Travel & Leisure | 2.04× | ||
| 18 | Soccer | Sports | 2.02× | ||
| 19 | Family | Kids & Family | 1.64× | ||
| 20 | Europe | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.32× | |
| DIY Mentality | THRILL | 1.65× | |
| Price Sensitivity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Early Adopter Mentality | POWER | 0.91× |
S.L. Benfica has an estimated audience of 2,318,376 people in Spain, concentrated in Community of Madrid and Catalonia.
65.7% of S.L. Benfica fans are female, 34.3% are male, with an average age of 42.8 years.
S.L. Benfica fans show strongest brand affinity for Anthropology (4.81×), Soccer (2.02×), and Postmodernism (6.97×) over the country average.
S.L. Benfica fans in Spain are most concentrated in Community of Madrid (reach ~500K), Catalonia (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond S.L. Benfica itself, the audience over-indexes on Soccer (2.02×), Postmodernism (6.97×), Chain store (4.71×), and Team sport (2.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for S.L. Benfica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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