Rascasse Audience Intelligence

S.L. Benfica Audience in Spain

A data profile of the people who buy, follow and care about S.L. Benfica in Spain — modelled from more than twelve digital signal sources. S.L. Benfica has an estimated audience of 2,318,376 people in Spain.

The average S.L. Benfica fan in Spain is 42.8 years old, more female, and lives primarily in Community of Madrid.

The audience is concentrated in Community of Madrid, Catalonia, Andalusia.

Top brand affinities include Anthropology, Soccer, Postmodernism, with strongest over-indexing on Anthropology (4.81× the country average).

Demographically, the S.L. Benfica audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical S.L. Benfica fan in Spain is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Anthropology.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the S.L. Benfica profile in Spain.

Audience size
2.3M
in Spain
Gender
65.7%
34.3% male
Age
42.8
average years
Country rank
#1700
Team in Spain
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of S.L. Benfica fans

65.7% are female, 34.3% are male, average age 42.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for S.L. Benfica audience in Spain
MetricValue
Female65.7%
Male34.3%
Average age42.8
Estimated audience size2,318,376
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the S.L. Benfica audience in Spain
Age bracketShare%
16-198%
20-2916%
30-3927%
40-4927%
50+22%
Fig. 04

Worldwide distribution

9.0%

of the worldwide S.L. Benfica audience comes from Spain.

Worldwide audience distribution share by country for S.L. Benfica
CountryShare
Portugal12.2%
Spain9.0%
Mexico7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the S.L. Benfica audience in Spain is strongest.

Fig. 05

Top regions by affinity

S.L. Benfica fans by region: top regions in Spain
#RegionReachAffinity×
01Galicia~100K1.21×
02Community of Madrid~500K1.20×
03Extremadura~60K1.14×
04Catalonia~500K1.08×
05Principality of Asturias~60K1.05×
06Canary Islands~100K1.03×
07Castile and León~100K1.03×
08Balearic Islands~70K1.00×
09La Rioja~10K0.99×
10Region of Murcia~80K0.98×
11Navarre~30K0.98×
12Andalusia~400K0.96×
13Basque Autonomous Country~80K0.96×
14Comunidad Valenciana~200K0.94×
15Cantabria~30K0.94×
16Aragon~60K0.93×
17Castilla-La Mancha~80K0.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the S.L. Benfica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for S.L. Benfica audience
#·InterestCategoryAffinity×
01PostmodernismArts & Culture6.97×
02Charity shopFashion & Accessoires5.56×
03AnthropologyBusiness & Career4.81×
04Chain storeShopping4.71×
05GrouponInternet & Social Media3.40×
06women'secretFashion & Accessoires3.06×
07Team sportSports2.92×
08Parfois (fashion accessories)Fashion & Accessoires2.59×
09SupermarketShopping2.54×
10CompetitionBusiness & Career2.50×
11SocietyPolitics & Society2.34×
12ToysGames2.25×
13Discount storesShopping2.24×
14Do it yourself (DIY)Home & Garden2.18×
15MonarchyPolitics & Society2.07×
16LidlShopping2.06×
17Iberia (airline)Travel & Leisure2.04×
18SoccerSports2.02×
19FamilyKids & Family1.64×
20EuropeTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the S.L. Benfica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by S.L. Benfica audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.32×
DIY MentalityTHRILL1.65×
Price SensitivityPREMIUM1.64×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by S.L. Benfica audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.86×
Urban LifestyleOPEN0.88×
Early Adopter MentalityPOWER0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does S.L. Benfica have in Spain?

S.L. Benfica has an estimated audience of 2,318,376 people in Spain, concentrated in Community of Madrid and Catalonia.

02

What is the gender split and age of S.L. Benfica fans?

65.7% of S.L. Benfica fans are female, 34.3% are male, with an average age of 42.8 years.

03

Which brands do S.L. Benfica fans like most?

S.L. Benfica fans show strongest brand affinity for Anthropology (4.81×), Soccer (2.02×), and Postmodernism (6.97×) over the country average.

04

Where do S.L. Benfica fans live in Spain?

S.L. Benfica fans in Spain are most concentrated in Community of Madrid (reach ~500K), Catalonia (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do S.L. Benfica fans also like?

Beyond S.L. Benfica itself, the audience over-indexes on Soccer (2.02×), Postmodernism (6.97×), Chain store (4.71×), and Team sport (2.92×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for S.L. Benfica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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